I know ya’ll groan and roll your eyes when I get on my Content is King! soapbox. But read this article about Google’s new algorithm and you will join me on the soapbox. Not only are they judging relevant, they’re looking at what is most recent. For most of us, this isn’t a hourly or even daily issue. It could be if I’m a stock broker, head hunter or restaurant. Yet it stresses the importance of keeping your site up to date. It does matter.
How To Sell Ad Space on Your Web Site
When you build up the traffic on your web site, it’s time to consider selling ads to related companies. Here’s a good article explaining the basics.
How to Build a Content Timebomb
Well written article about writing blog posts. His basic premise is that you write timeless articles using keywords that people can find when doing searches. For example, instead of an interior designer only writing about new products (short time frame since they’re only “new” for a short time), the designer would also write articles about how to choose the right colors for a living room remodel (a post that is relavant today, in six months or in six years).
An additional advantage to writing the timeless articles is that they can be submitted to blog sites such as Digg, ezine, etc. to promote the writer as well as the blog. The article could also be used in a monthly newsletter!