Digital assistants are still trending, and many of your customers are using them to make their lives easier. Features like Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana, and Google’s digital assistant let people search the internet without even picking up their phones. In 2021, 20% of internet searches were voice-based.
As you begin implementing your 2021 marketing plans, one big consideration should be “How do my clients WANT me to communicate?” If a prospect contacts you via Facebook then it’s reasonable to assume they want a Facebook response. Don’t demand that they call you because you like talking on the phone better. Start with “They’re a FB person” and respond. Then you can move them to a phone call or in person meeting as needed. First you want to meet them where they are. One client I work with never responds to an email no matter how urgent the subject. But they answer to every call. So why frustrate both of us by sending emails? I’m not a big text person. When I have a client who is, I respond by text then forward their text and my answer to my email so I have the continuity that I like. But I don’t expect them to change to fit my preferences!! Communication is definitely a case where the client is always right. Here are some more suggestions.
How To Use Social Media for customer service – Good explanation with examples of how you can offer customer service on social media platforms. Many people expect customer service at their finger tips so it can be worth your time to offer it.