As you begin implementing your 2021 marketing plans, one big consideration should be “How do my clients WANT me to communicate?” If a prospect contacts you via Facebook then it’s reasonable to assume they want a Facebook response. Don’t demand that they call you because you like talking on the phone better. Start with “They’re a FB person” and respond. Then you can move them to a phone call or in person meeting as needed. First you want to meet them where they are. One client I work with never responds to an email no matter how urgent the subject. But they answer to every call. So why frustrate both of us by sending emails? I’m not a big text person. When I have a client who is, I respond by text then forward their text and my answer to my email so I have the continuity that I like. But I don’t expect them to change to fit my preferences!! Communication is definitely a case where the client is always right. Here are some more suggestions.