Another great article by Jeff Haden from INC. magazine. I love Jeff’s down-to-earth advice. This article pertains to the words you use in your brochures, web pages or other marketing literature. He explains why these 10 words are “no-no’s.” Any of you who write copy for your company (or for yourself) should review this list!
The Power of Words
How A Typo Can Hurt Your Business
OK, I’m on my soapbox! I think proper spelling, punctuation and grammar count. In your web site. In your emails. In your marketing literature. Yes, even text messages. I did find an Urban Dictionary that explains all of the acronyms and shortcuts used today but you won’t see me using them. Words matter!
And Marketing Profs agree with me! Read their article about typos and their effect on your business.
Marketing Profs has a great email service giving you good market research and information. Sign up if you haven’t already.
How to Build Your Email List
Review this short list of the best ways to build a really powerful email list. It isn’t hard but you want to use every opportunity you get. http://img.constantcontact.com/docs/pdf/List-BuildingTipsheet-SP.pdf
How To Sell Ad Space on Your Web Site
When you build up the traffic on your web site, it’s time to consider selling ads to related companies. Here’s a good article explaining the basics.
13 Amazing but True Ways to Dilute Your Marketing Message
I’m giving this presentation tomorrow at The Reference Library at 9 am. Generally the meetings are for TRL members only but they said I could invite my clients! Call me if you would like to attend. I’ll make your reservations. No charge!
- What picture do people see of you in social media?
- Common web site errors
- Value of Linecards
- E-newsletters people want to read
- Use of corporate graphics
Think About Polka Dot Pianos
Interesting article from Andrew Kolikoff with Synergy Sales and Marketing about standing out in the crowd.
Networking calender
I was introduced last night to a new web site – NetworkingPhoenix.com This site lists hundreds of networking events and groups in the Phoenix area. They offer a Passport for $10 a month that gets you into a lot of the events without paying the event’s registration fee.
Shout out to Chandler Small Business Meetup. Interesting people and excellent networking!
Writing Your Elevator Speech
The American Family Business Accelerator program had an excellent presentation on writing your elevator speech. Even if you have an elevator speech I suggest working through this tool to see if it spotlights any fine-tuning you need to do.
In a nutshell:
F – Find their pain point
A – Answer their problem
R – Reasons why you’re different
M – Make them want more
In theory, it’s easy to tell someone what you do. You’re asked that question all the time. But in reality, it’s hard! And it is so important! You want to wordsmith your answer so that it can be stated in 30 seconds. The words have to be clear and concise to give a total stranger the picture of what you do. It’s that pivotal “first impression.”
Beyond answering “What do you do?” your elevator speech plays a major part in your entire marketing plan. It is the first step, the foundation of the whole plan.
- When you create a company brochure, you would start with the elevator speech and expand to share examples and details to support the speech.
- When you are writing content for your web site, each page should support and expand upon that basic elevator speech.
- If you participate in any review sites such as Angie’s List, Yelp or Kudzu, your elevator speech would be the content you fill in for their format.
- The elevator speech would be the starting point for your Summary section on your LinkedIn profile.
Take the time to write a good elevator speech. Use this excellent tool. Call Your Computer Lady for help if you need it. We’ll brainstorm with you and help edit the speech until it’s just what you need!
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