Here is a really good article describing the different types of logos. These are terms and concepts you should be familiar with as a small business owner. When you talk with your web developer or your promotional products adviser or your printer, you need to understand these options.
As a small business owner, I know you wear a lot of hats. All of them aren’t comfortable hats! I’m a big proponent – obviously – of outsourcing those uncomfortable, inefficient hats. HOWEVER, even if you outsource a task, you remain the business owner. You need to have a general idea of what your options are and what the process is. This puts you in the driver’s seat to ensure your vision is met by every marketing effort.