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Marketing in Times of Uncertainty: Tips From Top Marketing Pros
Another excellent article from Social Media Examiner.  These pros often work with larger companies who have social media teams. Not always, but often.  So I added my thoughts for my small business p...
Different Types of Logos
Here is a really good article describing the different types of logos. These are terms and concepts you should be familiar with as a small business owner. When you talk with your web developer or your...
Updated Statistics on 17 Marketing Strategies
This article title is a little mis-leading. Don\'t pass it by if you are an established business. In fact, it may be more important to an established business. Over time we can get into a marketing rut...
New Guidelines for Online Marketing
This is a GREAT article about our new world and how we can and should market our businesses. Practical suggestions and tips. Using reality to put our best foot forward.  Please read this!\r\n ...
Adapting to More Digital and Social Ways of Being in a Time of Crisis
Great article to get your brainstorming going on how to keep your business moving forward even in the midst of a crisis. We can survive this as we have survived other disasters and crises.  We just h...
New from Constant Contact
Constant Contact is a long time favorite of mine for email marketing. I like their interface. I like their Knowledge Base. I LOVE their live tech support.\r\nNow they are expanding to become a broader d...
Customer Reviews
Customer reviews are becoming more important on social media platforms. It isn\'t just Yelp for restaurants! I started my research for a new dentist at Yelp last weekend. More and more of my retail cli...
Expert
How does your prospect or client KNOW that you are the expert they\'re looking for? \r\n#1 Reviews on your website plus social media platforms. \r\n#2 Information on your website. Show your credentials, ...
How to Write an Effective Holiday Marketing Email
\r\nHere is a very well written article from Constant Contact with step-by-step instructions for creating your holiday marketing campaign. Call me if you would like to brainstorm and work on your ideas....
Writing Effective Follow Up Emails
Thank you, Houzz, for a look at a rarely discussed type of communication - follow up emails to prospects. The author gives some very good ideas of how to contact prospects and maintain their interest ...