Please download the complete report. Social Media Examiner is one of the best sources of information about social media. Today I want to point out just one piece of info from the 2017 Social Media Marketing Industry Report.
Page 28 -Instagram is increasing its volume and its value to B2C marketers significantly. So an increase in your efforts is needed if you are B2C.
If you are B2B, I would continue light efforts to have a presence. But I wouldn’t go full bore unless your target audience is millennials.
Published by Social Media Examiner
2017 Social Media Marketing Industry Report