Lea Porter, President of Jantu Design, worked with YCL on her first website a few years ago. It was time to update! We converted to a WordPress site. Lea can update the site pages herself. We added two photo galleries that allow her to really showcase her projects.
Social Media Plan
YCL is going to write short blog posts for her that will also be Facebook posts. We don’t expect a lot of Lea’s clients to become regular bloggers. However, the blog will give visitors a clear picture of Lea’s expertise and capabilities. The blog will also make the search engines happy. SEO isn’t a big need for Jantu Design but it’s worthwhile to do a little bit of work to keep them indexing the site.
The Facebook posts will occasionally be boosted posts to expand her network of contacts to bring in leads as well as return clients. Boosting a post gives you a much wider reach now that Facebook has moved to a “pay to play” mode. The prices are reasonable for a small business.