One more reason to get a domain email instead of using @gmail or @aol or @anyone but you!
Why advertise for anyone but you?! Do you really think Google needs your assistance with a @gmail address? NO! So advertise yourself with a personalized email such as Pamela@YourComputerLady.com
DMARC (Domain-based Message Authentication, Reporting & Conformance) is a policy that tells a domain (or website) which email authentication methods were used by the sender, and what an ISP (Internet Service Provider) should do with a message if it fails those authentication methods. Possible actions include “do nothing”, “spam folder” or “bounce” the email, and includes contact information for how to notify the sender of failed messages.
Free email providers, like Yahoo!, AOL, and soon Google, have adopted strict DMARC policies to prevent email fraud – like spam and spoofing. If you use one of these free email providers as your ‘from’ address for your Constant Contact, MailChimp or other service provider emails, this will affect you.
The issue is that when you send email via a service provider the email looks like it came from your free email address, when you are really are sending from the provider’s servers.
A DMARC policy will tell receiving servers that incoming email with a free ‘from’ address should be rejected because it wasn’t sent through a Yahoo, or AOL, or Google server, which will result in an increased chance that emails will be delivered to a spam folder or get bounced. This policy is affecting all email service providers.
What Do I Need to Do?
To pass DMARC alignment while using a service provider, you need to use a custom domain email address to send your emails and self-publish for authentication. Here’s how:
- Register for a domain name if you don’t already have one, and have an email associated with it.
- Add your custom domain email to your email service provider account and verify it.
- Self-Publish for Authentication. This will take some assistance from your web site programmer or IT person.
- Once you’ve verified your custom domain email, remember to use it as your ‘from’ address when you send emails.
Your Computer Lady will register a domain for you and set up a domain email. I can assist you with the set up with your email service provider. I can even take care of self-authentication. (Don’t you just love that word?)
Call today! Don’t wait until your emails start bouncing!