“It is more common for a reader’s second open to be on a mobile device than it is on a different device: 70% will stick with their mobile device, and 30% will go elsewhere. – Campaign Monitor
Mobile readers who open an email a second time from a computer are 65% more likely to click through. – Campaign Monitor
Personalized email messages improve click-through rates by an average of 14% and conversions by 10%. – Aberdeen”
Statistics found on https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/