Hollow Metal Xpress tried the new Constant Contact Social Campaign software. The Campaign allows you to cross-pollinate your email list and Facebook fans. First, you invite your email subscribers to join the sweepstakes by Like-ing your business page. If they share the sweepstakes with friends, those friends give you their email in order to join the sweepstakes. So you increase your Facebook reach and get new emails to extend your email marketing! Win – Win!
Statistics from the first HMX sweepstakes:
- Page Visits – 432 visited the Facebook link to enter the contest
- Entries – 40% of the visitors entered the sweepstakes
- Facebook Likes – 163 people Liked the HMX business page (Some had already liked it but did it again to enter the contest.)
- New Email Subscribers – 49 brand new emails that HMX can use for future email marketing