Why Is Email Marketing Crucial
to Your Business Success?
“…the median email marketing ROI is 122%. That’s four times higher
than any other digital marketing channel.”
eMarketer
Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue.
Experian
Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
McKinsey
A message is 5x more likely to be seen in email than via Facebook.
Radicati
Email Marketing makes it easy, effective and highly affordable to connect with your audience and build strong, successful, lasting relationships with them. Email Marketing is NOT sending a text message to everyone in your Outlook address book! Using YCL‘s Marketing Calendar, you plan your communications to keep them interesting, educational and effective.
Using an Email Service Provider, you can create high-impact email newsletters and promotions. The Email Service Provider makes it easy for you to manage your contact lists, sign up website visitors, and measure the results of each email.
While I have worked with several Email Service Providers and continue to at a client’s discretion, my Email Service Provider of choice is Constant Contact®. I feel they offer the widest range of services at the best price.
With Email Marketing through Constant Contact®, you can:
- Choose from more than 300 easily customized email templates—or create your own from scratch.
- Create highly visual, professional-looking email newsletters and promotions.
- Drive more traffic to your website with focused, targeted email communications.
- Build and manage your email list.
- Measure your email campaign results.
- Send automated series to new sign-ups via an autoresponder tool.
- Communicate with your audience with confidence, knowing that Constant Contact® will take care of getting your email delivered and keep you CAN-SPAM compliant.
Discover how the power of Email Marketing can help you better connect with your customers, strengthen your relationships with them and grow your organization.
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