You need a tool to help you see the big picture. You’re the business owner; you need to be aware and in control of all the moving parts. You’re driving the bus!!
First, we’ll develop a Marketing Calendar. This tool lets us pull all the pieces into one place: website, email marketing, social media, networking, trade shows, print ads, … all the things you do. Even your message for your voice mail!
The Marketing Calendar ensures that we are saying the right things at the right time. No point in sending an eNewsletter the day after your trade show! No value in making social media posts the week after your big sale. Just as important, you want to wring every drop of value from every effort. The Marketing Calendar shows you where you can use that blog post as an Instagram post. Or when you can re-use last year’s exceptional article again.
Next, we’ll make a schedule. One of the most important aspects of marketing is being consistent. Your eNewsletters should show up regularly. Your social media posts should be done habitually.
You keep your finger on the control button. Your Computer Lady has the means to make it happen.