Could a contest bring you new clients or new sales? It depends. Read this article to see some examples of successful contests. Consider your business, your goals, your budget. Then let’s talk about a contest for you! Click here to read more about Contests.
I want you to be a bit intimidated by this article. Why? Too many times we think of social media as making a post. And yes, make it on Facebook, Instagram, Twitter, LinkedIn, Google+,… But there is more to social media than just making a post – IF – you want it to be a major part of your marketing campaign. There is a difference in having a “social presence” and really marketing via social media. This article is specifically about how to use Instagram but the concepts are the same for any social media. If you want impact, you have to customize to the specific platform. And you have to customize to the platform’s audience. So look at your marketing plan. Do you need a presence? Do you need real social activity? Then we can plan appropriately. Click here to read the article.
I know you get tired of me on the soapbox. So here is Courtney Donahue Foster on HER soapbox. She’s a FACEBOOK guru but she’s promoting email marketing as a necessary alternative. So if you aren’t emailing your clients, call me today! Let’s get started!
Her recent email said –
“Imagine a marketing platform not limited by a newsfeed algorithm.
A platform that you own.
A platform that allows your followers to actually see all of your content.
A platform with the highest ROI of any marketing platform.
That platform? Email marketing.
And if that doesn’t thrill you right now, I want to change that.
Because at the end of the day, you don’t own your Facebook likes, your YouTube views, or your Instagram hearts.
But you do own your mailing list.
And if you’re in this entrepreneurship thing for real, if you’re ready to hike up your big kid business pants and start using strategies that stick, you need to build something you own.”
This is the best article I’ve ever read explaining the Click Rate and why it is important. Please read this so you’ll have a better understanding of how your emails need to be laid out as well as how to measure your email results.
You know I’m a big proponent of using your content in multiple ways in multiple places. This article walks you step-by-step through converting a blog post into a video.
I’m going to use this for some recent Your Computer Lady blogs. Hope you will use the technique too.