As part of my “48 Hour Traffic Reports” after every email I send, I include a list of the Unsubscribes. I always tell clients, “Don’t take this personally! There are lots of reasons for someone to unsubscribe.” But it does hurt when someone declines to receive your well-written, beautifully designed emails. This article looks at some reasons for people unsubscribing and looks at what you can do to minimize the unsubscribes. Compare your emails to these examples!
Google Partners With WordPress
Google has started partnering with WordPress. This gives all of us WordPress site owners a little lift in Google juice. Read the Article.
Why?
- WordPress now represents 59% of all content management software websites. That’s an estimated 1/3 of ALL websites.
- Google is focused on speed! They have made upload speed a priority and an algorithm factor. WordPress sites are speed friendly. You do have to be careful about the size of photos, PDFs or other uploads to your site. But the basic WordPress structure is speed-friendly. (If you’re concerned about the upload time for your site, let’s take a look and see what we can do. We have tools to shrink photo sizes, delete comments, improve the site.)
- Google is prioritizing mobile-friendly sites because so many searches are now done from mobile devices. WordPress and WordPress themes are responsive aka mobile-friendly. (If you have an old WP site, let’s make sure it’s responsive. This is urgent!)
If you aren’t using a WordPress site, let’s talk about your options. Every site needs to take advantage of every opportunity to be Google-friendly.
Reviews
Speaking of client reviews – Make it easy for people to give you a review. Put icons/links to review sites on your Home Page. Put icons/links in your email template. Put them in your email signature. People want to give reviews. They just get distracted or busy. So asking once probably won’t work. Ask multiple times in multiple ways so it’s easy for them.
Read more about reviews here.
Customer Reviews
Customer reviews are becoming more important on social media platforms. It isn’t just Yelp for restaurants! I started my research for a new dentist at Yelp last weekend. More and more of my retail clients are telling me about business coming in after reading reviews on Facebook, Google or many of the other sites. You need to response to good reviews and to bad ones. Don’t be afraid of bad reviews. If you have 20 5 star reviews and 1 griping chippy, people are going to downplay the complainer. We all know people like that. But note in this article how few people respond to good reviews and how responding increases sales!! If you need help putting together your action plan, call Your Computer Lady.
Social Media
Altimeter Group does an annual social media study. This year the results to their question about the “Primary Business Objective” of social media was a surprise. The #1 objective was customer service. The #2 objective was Relationship Building. Increasing sales was way down at #5!! I have the complete report if you would like a copy.
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