Please read this article discussing the results of a survey done by Marketing Sherpa about email marketing. It continues to be a very effective marketing tool. I think of one of the very best for small businesses.
Save All in Microsoft Word 2010
Many times we are working on multiple documents and switching back and forth between documents. Here is a neat trick that will save you having to switch back and forth to save each one; there is a Save All button that will save all your open Word documents with just 1 click! To be able to use this neat feature we first have to make the button visible. To do that click the File tab, and go to Options. Once in Options, select the Quick Access Toolbar. Now in the drop down menu labeled “Choose Commands from” choose the selection Command Not in the Ribbon. Then scroll down until you see the command Save All with a small icon next to it. Once you have selected this command click the Add button, and finally Ok. Now right above your ribbon in your Quick Access tool bar you will see that same icon. So, next time you need to save multiple Word documents at the same time you can just click on that icon.
Six Stupid Things Marketers Do to Mess Up Their Brands
Here is a really good article to remind you of the importance of what you do as a marketer. And remember we are all marketers! Your Computer Lady can help you refresh your brand with a review of your current status, setting clear goals and measuring your results. We have a Marketing Calendar tool that can yield huge results for improving your productivity and ROI. Sometimes you can’t see the forest for the trees so working with an outside person can bring new perceptions and insights.
Click here to read the full article.
Freeze Panes in Excel 2010
Many times when working with a large spread sheet you need to be able to view column headings at any point in your document. You can do this by freezing the panes. First go to the View tab, and in the Window group you will click Freeze Panes. From here you can Freeze you panes based on the cells you have highlighted, the first row, or first column. To unfreeze your panes simply follow these same steps, except when you click Freeze panes this time you will see an Unfreeze Panes option.
How To Get Reviews From Your Clients
Below is a good email from Carole Cobbold, owner of Party With Paint asking for customer reviews. I asked Carole’s permission to use this in a blog post. She hit the nail on the head when she stated in the email “… your reviews are like GOLD to us!!!”
Did you know
- You don’t get anywhere with Houzz without reviews even if you are paying for Pro advertising.
- You don’t even get listed in the Home Advisor online directory without at least 1 review.
- A survey from Dimension Research indicated 90% of the respondents stated positive reviews influenced their buying decision.
- A Google survey found that 54.7% admitted that online reviews are fairly, very, or absolutely an important part of their decision-making process. 10.4% said absolutely.
- BrightLocal’s survey in 2014 found 88% of consumers saying they trusted online reviews as much as person recommendations.
But reviews are hard to get!! People are busy. They mean well but they forget, delay, procrastinate.
How do you help them?
#1
Make doing a review easy!
Carole emails attendees the day after their paint party. In the email are links to take people right to the review sites. She lures them to Facebook with photos from the party.
- She explains how important the reviews are.
- There is a clear call to action to do a review.
- She reminds me of what fun I had.
- She gives me a photo of me as a gift.
Hi Pamela!
Thank you so much for attending a painting session at Party With Paint! We sincerely hope you enjoyed your experience! The group picture has been posted to our Facebook page and your personal photos are attached. We would LOVE to hear about your experience. Your reviews are like GOLD to us!!!
Until next time — Cheers!
Just click on any of these links to write a review — thanks!
Yelp – http://www.yelp.com/biz/party-with-paint-mesa
Google Plus – https://plus.google.com/+PartyWithPaintLLCMesa/about
Facebook – https://www.facebook.com/pages/Party-With-Paint-LLC/466662356685897
Making art fun for everyone!
Be included when it comes to discounts and specials! Follow us on
Instagram @partywithpaint and/or Twitter @PWP_Perks
#2
Ask more than once.
Carole needs to send this email to me again in 1 week as a reminder. She can add a line at the front along the lines of “In case you forgot…”
#3
Every eNewsletter Carole sends should have a Review section in it. Give me a chance every month to do a review.
Next in this series – Using a Postcard with QR Codes
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