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February 13, 2019 By yclmanager5 Leave a Comment

Blogging for Beginners

This is a good beginner article or a refresher article for those of us who write blogs. How do we write good blogs that people want to read?

 

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Filed Under: Blogging

February 11, 2019 By yclmanager5 Leave a Comment

Email Click Rate

This is the best article I’ve ever read explaining the Click Rate and why it is important. Please read this so you’ll have a better understanding of how your emails need to be laid out as well as how to measure your email results.

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Filed Under: Email Marketing

February 6, 2019 By yclmanager5 Leave a Comment

Social Media

Altimeter Group does an annual social media study. This year the results to their question about the “Primary Business Objective” of social media was a surprise. The #1 objective was customer service. The #2 objective was Relationship Building. Increasing sales was way down at #5!! I have the complete report if you would like a copy.

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February 4, 2019 By yclmanager5 Leave a Comment

Email Marketing

As part of my “48 Hour Traffic Reports” after every email I send, I include a list of the Unsubscribes. I always tell clients, “Don’t take this personally! There are lots of reasons for someone to unsubscribe.” But it does hurt when someone declines to receive your well-written, beautifully designed emails. This article looks at some reasons for people unsubscribing and looks at what you can do to minimize the unsubscribes. Compare your emails to these examples!

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January 30, 2019 By yclmanager5 Leave a Comment

A/B Testing

While this article mentions non-profits, the concepts discussed apply to all businesses. A/B testing takes a little time and creativity but it can really hone your marketing and increase its effectiveness. Even if you A/B test once a quarter, you will learn from the results and your marketing will improve.

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Filed Under: Email Marketing

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