A great way to beef up your website content and educate your visitors is to share websites and articles from other sources. Industry sites. Industry magazines. Expert articles.
Your best method is to write a short intro using your keywords and showing your expertise on the topic THEN link to the article.
There is a proper way to it and this article walks you through the pros and cons.
I received a notice this week from HootSuite which is a tool I use for scheduling social media posts. They are an official Facebook Partner.
HootSuite will no longer allow me to make a post to a personal Facebook profile. So I can make a post and schedule it to any other social media platform. I can schedule to Facebook business pages or groups. But I can’t post to a personal profile.
Why? Facebook is tightening up on people who use personal profiles for business. It has always been against their rules. But since January when the new algorithm came out, they are watching personal profiles more closely. Having HooSuite block personal profile posts is one more step.
PLEASE! Stop making business posts on your personal profile now! Set up a FB business page and use it to promote your business. I know it sometimes seems harder to make a business page work for you. But you need to a
bide by Facebook’s rules or they will shut down your personal profile. They can turn you off with no notice, with no recourse. You can send complaints and requests to be reinstated but who knows if you’ll get an answer.
If you need help setting up the business page or learning how to use it:
Join my Friday Free-For-All call to ask your questions.
Schedule a one-on-one meeting with me to do the set up together. I can save you time and give you suggestions to make it more beneficial
Each image you upload to your website has a Title, Alt Text and Description. You should use all three fields!
Example: Picture of me on the Your Computer Lady site
Actual file name: Pamela headshot final 3.jpg
Title: This is a clear, easy to understand title. EX: Pamela Bir, President
Alt Text: The #1 purpose of the Alt Text is for people who can’t see the image. So the text should be a description such as Pamela Bir, President, headshot. Search images also use the Alt Text when they are looking at your site so use keywords if you can such as Pamela Bir, President.
Description: This is an internal field that can be very helpful to everyone working on the site. The field is searchable. So if you’re looking for a particular image, a good description helps you find it. EX: Pamela Bir, President, headshot July 2018 at WSRG meeting
If your site has lots of images, there is a plug-in that can be added that lets you set up folders to group the images to make them more manageable.
This article goes into detail explaining what thin content is and why it is so harmful to your website. Thin content briefly is any page of your site with too little content or rambling content without keywords.
Duplicate content is also considered thin content. We all have some duplicate content on our sites. We have to balance giving our readers good, interesting content and making the search engines happy. However, writing this intro piece before linking you to the article puts keyword content on my site and shares the expert article.
We can all write original content however. We are the experts on our business! So figure out the keywords you want to rank for and write content using those words.
Review your pages. Make sure those words are used as often as possible. I’ve found the best method is write your content for the visitor. Then go back and insert the keywords where possible.
Confession is good for the soul, they say. So here goes…
Last week I tried to log onto my 2 laptops and kept getting the “Invalid password” message. I type that password twice every morning. Pre-coffee! Of course, I knew what it was. I tried rebooting. I tried CAPS ON and caps off. Finally I called my IT support who was going to come with his reset software.
I finally quieted down enough to try the password on auto-pilot as I usually do. Oh… yeah… there are 2 more digits to it.
Later in the week, my sister wiped her iPhone because she got confused about her phone password. She never turns off the phone therefore she never uses that password.
I use a password protector software but I had left my Windows password out of it. My sister uses a password storage software but it doesn’t have online access, only phone access.
Confession over. Let’s talk about how you can prevent either of these scenarios happening to you.