I’m going to let Suzanne Wentley from Constant Contact do the preaching for me today! She explains how to curate and use interesting, powerful content in your email campaigns and social media. I would add that each piece of content can be used in multiple ways: blog posts, emails, social media.
How to get started with onsite marketing
Onsite marketing is a strategy of combining all the visitor engagement tools on websites (popups, bars, signup forms, onsite notifications) into one cohesive plan. By combining them, businesses can decide what tools to use and when, resulting in a more organized strategy.
5 Psychological Tactics to Write Better Emails
Imagine writing an email that’s so effective it lands you a job at the White House.
Well, that’s what happened to Maya Shankar, a PhD cognitive neuroscientist. In 2014, the Department of Veterans Affairs asked her to help increase signups in their veteran benefit scheme.
Maya had a plan. She was well aware of a cognitive bias that affects us all—the endowment effect. This bias suggests that people value items higher if they own them. So, she changed the subject line in the Veterans’ enrollment email.
Mastering Automated Email Follow-Ups: Streamline Your Outreach
Picture this: you put all your creative energy into writing a great marketing email. You choose every word carefully and create a beautiful design to appeal to your target audience. Finally, you hit the send button, sit back, and sip your coffee, ready for the responses to pour in. But your inbox stays empty.
Sooner or later, this scenario happens to every business. You might wonder if you made a mistake with your email. (Maybe that pun-filled subject line wasn’t as funny as you thought?) But even the best emails can get overlooked or lost in crowded inboxes. In fact, 80% of customers ignore marketing emails at least half the time.
Writing for Social Media: 15 Tips to Increase Engagement
While social media was once a groundbreaking frontier, it has become so thoroughly entrenched in how we go about our personal and professional lives, that it can be difficult to be heard above the noise. This is especially true for business accounts on social media platforms; with numerous other companies and brands creating visual content designed to draw in a target audience and keep them coming back, every social media post counts. With these tips, you can take strong steps toward that goal and increase engagement on your posts.
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