Nancy Gretzinger, founder of HealthyOn, created her first website with Your Computer Lady – HealthyOn.online. The site went live in December. Nancy’s goal is to educate people about health issues with an emphasis on the problems of mesh implants. She shares her own experiences, updates on legal issues and tips to improve quality of life issues.
From a technical point of view, the blog is used in an interesting way. One blog feeds into four pages of different content. The feed works from the Categories used to designate each post. Categories are a common component of blogs. They are typically used to gather large groups of information to help a reader interested in a certain topic find all posts about that topic. Example: Anyone interested in essential oil uses would click on the Essential Oils category and all of Nancy’s posts about oils would display.
For HealthyOn, we set up feeds from the blog to move content to four different web pages. Category “Messy Mesh” will populate the Messy Mesh Blog Page. Category “Essential Oils Tips” will populate the Tips & Tricks Page of the site. For the Oil of the Week Page, Nancy can change the Category to have a post display on the Page then change the Category to remove the content. The good news is that the content stays on the blog regardless of Category! So a selection of posts could be rotated on the Oil of the Week Page. That’s a good example of Work Smarter, not Harder!
For HealthyOn a WordPress website was the perfect fit. Nancy is gathering new content almost daily. WordPress allows her to add content on pages or add blogs as she has the information and the time. There’s no need to wait for a programmer to make simple edits in content.
Visit HealthyOn.online today!
Sometimes you can’t see the forest for the trees! Betty McCauley talked with Pamela about finding enough content for her Facebook posts and a blog. Right off the bat, Pamela suggested posting individual articles and events instead of posting the weekly email. That’s 4-5 posts instead of 1!
Bouncing ideas off another person, having someone review your Marketing Calendar, asking for a review of your web page content can make all the difference in the world. You see the info so much that you stop seeing it! A short consultation with Pamela can clear the view. There isn’t a time limit. There isn’t a contract. Just a fresh perspective!
YCL doesn’t just build new web sites. We love working on existing sites to expand them, polish them and add new features. That’s just what we’ve done with Nancy Tossell, the founder of Because Women Care. Nancy had a good site. It was time to grow! YCL worked with her to tweak the features. Pamela also discussed marketing ideas to help Nancy reach the target audience she was eager to talk with.
Having a web site is as necessary today as having a business card or business phone. Tim Smith knew this and came to YCL for his first web site! Tim wrote the page content with a little polishing by YCL. We worked together on photos. The star of the site is the eCommerce shopping page. Tim’s regular clients can order standard products right from his site to make life simple and easy.
New web site
Beautiful custom cabinets deserve a beautiful custom web site to show them off! The primary goal of the Cornerstone web site is to display the wonderful photos the company has of completed projects. YCL created portfolios by room and also by project to better fit the visitors’ needs. In addition, Cornerstone wanted to “brag” about the high quality manufacturers they work with. YCL developed pages for each manufacturer with photos, information and links to the manufacturers’ sites where necessary.
There’s a lot to learn about cabinets! Owner, Chris Boulton, had written a series of articles titled Cabinets 101. YCL is adding to that knowledge base with articles about new counter-top surfaces, current trends in cabinets, colors, lighting, and even cabinet “jewelry!”
A monthly email gets Cornerstone’s name in front of prospects to encourage purchase decisions. It also keeps Cornerstone top of mind with clients, designers and vendors who can give referrals.
Simple can be a good thing for web sites! These two storage businesses in small towns needed basic information about hours, contact and rates. YCL built one page sites that covered everything!