\r\nHere is a very well written article from Constant Contact with step-by-step instructions for creating your holiday marketing campaign. Call me if you would like to brainstorm and work on your ideas....

Constant Contact is a long time favorite of mine for email marketing. I like their interface. I like their Knowledge Base. I LOVE their live tech support.\r\nNow they are expanding to become a broader d...

Thank you, Houzz, for a look at a rarely discussed type of communication - follow up emails to prospects. The author gives some very good ideas of how to contact prospects and maintain their interest ...

Customer reviews are becoming more important on social media platforms. It isn\'t just Yelp for restaurants! I started my research for a new dentist at Yelp last weekend. More and more of my retail cli...

Your Google Business Page listing has gained in importance. Do a search for your business. Look at the Google Business Listing on the right side of the page. Is the info accurate? Is the info complete...

How does your prospect or client KNOW that you are the expert they\'re looking for?  \r\n#1 Reviews on your website plus social media platforms.  \r\n#2 Information on your website. Show your credentials...

This article does a really nice job of outlining how to use FB posts to drive traffic to your website. They are talking about blogs specifically but the same principles work to drive traffic to any pa...

Depending on your goal(s) for your Facebook ad, here are 3 ad layouts that can help you gain prospects or sales. It\'s important to try new things on Facebook and to do some original ideas to grab read...

Speaking of client reviews - Make it easy for people to give you a review. Put icons/links to review sites on your Home Page. Put icons/links in your email template. Put them in your email signature. ...

Review Sites (Yelp, Angie\'s List, etc.) and Directories (Citysearch, Superpages, etc.) are becoming more and more popular for all types of businesses. They aren\'t just for restaurants any more! They a...