Every business, even B2B companies, need to maintain at least a basic level of social media presence. It’s like having a business card or a business phone number. A symbol of credibility.
You, the business owner, must evaluate what role social media plays in the lives and purchasing process of your target market. You need to decide how your business can be best portrayed in social media. Do photos put your best foot forward? Or do articles establish you as an industry expert?
- Which social media platforms does your target audience use today?
- Which social media platforms show your business off to its best advantage?
- What type of content says the most about your business?
As a business owner, each marketing step you take needs to coordinate and build on your previous steps while preparing for the next steps. You can’t afford one time efforts.
What Your Computer Lady Does
1. Put content on your website via your blog to improve Search Engine Optimization (SEO). The website is the hub of all marketing efforts. Your content can be text, images or a combination.
2. Measure the traffic on your website with Google Analytics.
3. Re-use the content on your choice of social media platforms with a link to your blog. Drive traffic to your site!
4. Use Facebook’s “Boosted Post” or Ads to strengthen the relationship with current clients and reach out to prospects.
5. Measure the success of your Facebook posts with Insights (Facebook’s traffic reports).
6. Re-use the content on other social media platforms as needed: Instagram, Google+, Pinterest, Houzz.
7. Re-use the content in your monthly eNewsletter. Depending on your target audience, they may not be bloggers or regular Facebook users. So take the information to them in a setting they are comfortable with—their Inbox!
8. Measure the success of your newsletters with Traffic Reports.
The Benefits To You
- Improved SEO on your website.
- A low cost social media presence.
- Measurable results.
- Low or zero time investment for you.
- Higher retention of current clients.
- Lower acquisition costs of new clients.
- A coordinated marketing plan.