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Optimization includes editing page content to increase its relevance to specific keywords and search terms that will encourage viewer engagement. An optimized page should capture interest by supplying information addressing potential concerns, overcoming objections and providing solutions.
Optimization includes:
- Determine site focus and goals
- Determine page(s) focus
- Beef up content focusing on solutions and addressing objections
- Structure page layout with a distinct call to action
- Integrate keywords and related phrases into content, title tags, meta descriptions and URL (page) naming
- Incorporate cross linking between pages within your site
- Develop a hierarchy structure to each page with headlines and header tags
- Optimize images with alt attributes
- Setup internal and external links with “breadcrumbs” (description anchor text)
- Connect Google Analytics to website