“Not all email personalization is created equal.
There are varying degrees, from the basic “Hello, %%first_name%%” that many email service providers (ESPs) offer using merge tags, to more advanced methods that go beyond these standard methods—like email elements that are dynamically personalized at the time of open (think: live polls, countdown timers, and Interest Signals).
This raises the question: if a majority of marketers are using basic-level personalization—like a subscriber’s first name, subject line, or preview text—how personalized is it really?
If you’re looking for ways to personalize beyond the standard email practices, read on for 11 ways to create personalized inbox experiences, with examples from brands like Ted Baker, Kate Spade, and more.”