YCL has the ability to produce videos for you that include still photos, animation, music and, most importantly, powerful Calls To Action. You want each video to lead the viewer to the next step in your sales funnel. This video discusses CTAs. Call today and YCL will help you create the CTAs and an effective video.
Putting a video in your email to clients has so many benefits: Reach the visual learners. Improve engagement rates. Increase sales. Call YCL today to discuss how & when to add video to your emails! Read this article for more details!
Do you market to or should you be marketing to multicultural markets? This article from Google gives the stats on why you should be and how to do it. “Black, Latinx, and Asian audiences also use online video to gather information along the path to purchase. More than 70% of them reported going to YouTube to learn about new products or brands.” By the way, the same trends are prevalent with the traditional white market. Read more! Then call YCL for assistance creating your videos. We can use your current graphics, still photos, marketing content to create a video for you!
The average person watches online videos for about 100 minutes a day. Watching videos is one of the most popular activities on Facebook. You can tap into this market by creating video ads. You can create a YouTube or Vimeo channel and use video to educate and engage with your audience.
“Creating content for your social media channels can be an arduous and time-consuming task. This is why savvy social media marketers will get the most out of any content they create.
When an opportunity arises to capture live video content, record a podcast, or film a webinar, have a plan in place before you start recording that outlines the key points, promotional aspects, and opportunities you can maximize when repurposing your content.”
Click here to read the full article.
Here is a detailed list of the equipment you need to become a YouTube Rock Star!
You know I’m a big proponent of using your content in multiple ways in multiple places. This article walks you step-by-step through converting a blog post into a video.
I’m going to use this for some recent Your Computer Lady blogs. Hope you will use the technique too.
Video is HOT! I’m so pleased that I finally have an inexpensive option for small businesses who want to jump into video. I can make you a video with professional photography, music and your critical message. All copyright free. In under 1 week. FOR ONLY $90. Call me today! Let’s get you started on video marketing.
31 Must Know Video Marketing Stats
We all know who the #1 search engine is – Google. But you may not know #2. It’s YouTube. Yes, the video platform is the second largest search engine in the world.
• A handyman friend looks up repair instructions before he tackles a new project.
• My nephew searched for a video on removing a fish hook from his foot.
• A client watched videos about Facebook to become more familiar with Facebook marketing.
And they are all FREE!
How can you leverage this for your business? Make short videos about your services or products. Create a Channel on YouTube to gather all of your videos together.
A Channel is nothing more than a page on YouTube where you store all of your videos. Here is the channel for Barbara’s Picks. The channel allows you to include your logo, corporate branding, company profile AND all of your videos. If you get Subscribers, they are automatically notified when you upload a new video.
When you upload a video, you have the ability to add keywords, a title and a description of the video.
When someone does a YouTube search, they can find your video. Hopefully, they find value and subscribe to your channel for future videos.
Include a link to your YouTube channel everywhere. On your website. In your email signature. In your email marketing. Use your videos, of course, in your social media and link to your channel.