Coffee News has a very successful local newspaper and wanted to improve their follow up with prospective advertisers.  Through Constant Contact, Your Computer Lady set up 10 AutoResponder emails to send to potential customers promoting Coffee News services and advertising possibilities.  The AutoResponders are set-up to be emailed to potential customers automatically once they have joined the mailing list.  This keeps Coffee News in front of potential customers.

Your Computer Lady assisted DesignWorks HC creating an email marketing campaign.   Your Computer created a custom template to mirror the look of their web site and trained the staff at DesignWorks HC to use Constant Contact.  This enabled DesignWorks HC to create their own monthly blog recap emails using the email template the Your Computer Lady created for them. Software used: Constant Contact

First Class Green Cleaning needed a way to follow up on past clients.  Your Computer Lady created 6, 12 and 18 month emails to send out on service anniversaries.  This type of email campaign keeps First Class Green Cleaning in the client’s mind as well as attracting them with a coupon at the bottom of the email for new services. The coupons remind the clients that First Class offers many services, not just carpet cleaning. Software used: Constant Contact.

Your Computer Lady has assisted Barbara Kaplan, owner, Design Dimensions on her email marketing.   Barbara had published several exceptional interior design articles in the City Sun Times.  Your Computer Lady has taken these articles and used them to create a bi-weekly email campaign.  Writing is hard work! Let’s get the most use possible from your efforts. Keeping her emails fresh and informative has been the key to Barbara’s success in email marketing. Software used: Constant Contact.

Lights Up Arizona continues its email marketing program with above average Open Rates and Click-through Rates. Their monthly newsletters keep clients and prospects up to date on new lighting products and industry trends. Lights Up Arizona works diligently to use the newsletter to educate its readers with valuable information. For a visual product like lighting to a visual target market like architects, email marketing is a critical piece of Lights Up Arizona’s marketing plan.

May 2012 Newsletter
March 2012 Newsletter
January 2012 Newsletter

Your web site should be the hub of all of your marketing efforts.

First step is to make sure your email template reflects your corporate branding and coordinates with your web site.  Your Computer Lady created a template for MFS Event Technology that draws on elements of the web site to clearly link the monthly newsletter and the web site. Every marketing step you take needs to build on the previous step and prepare for the next step!

Template for the Newsletter
MFS Event web site

PS – MFS is one of the premiere audio visual providers in the Valley! Call Michael for assistance with your next event.