Portfolio - Email Marketing Archives

July 28, 2022 By yclmanager5

Staying Alive Certification Renewals Procedure with an Automated Email Series

Staying Alive teaches CPR and First Aid classes for individuals and professionals. Upon completion of a class, the student receives a Certification that is good for two years. Professionals such as home health care workers, nurses, teachers must keep their certifications current.

Your Computer Lady worked with Staying Alive to develop an automated email series to remind students when their renewals are due. The first email notice goes out at the end of the month prior to the renewal. Then two more emails are sent the month the renewal is due. Constant Contact allows for custom fields so the student can be reminded of the type of certification and renewal date. Once the series was created, it has been easy to keep it going. Deanna sends renewal lists three months at a time. YCL sets up the lists in Constant Contact and schedules the email series.

The timely reminders have resulted in an increase of classes/renewals for Staying Alive!

July 5, 2022 By yclmanager5

A Technology Parable

A new client came to YCL for marketing support. The tax preparation company was a little over a year old.

First, the website! The hub of all marketing efforts. The client uses a proprietary site built for people in her specific industry. They offer industry-related tools. They offer a high level of security which is certainly needed. In this case, a proprietary site is her best option. Creating a WordPress site would be too costly with all of the special features.

The site did need some work to expand the content. The two of us went over the site page by page. I suggested some changes and new content as a non-industry person to help her explain what she does to prospects. The updates were done in November well before the start of tax season. As referrals started coming and leads came in from her marketing, the site was ready to convert prospects to clients. And it was ready to be a big resource for clients.

Managing Tasks – Every client is different and has different requirements. Some clients need tax extensions. So she needed a way to keep track of all the various tasks for all the tax filings. I suggested ToDoIst. It’s an online software that is cost-effective and user friendly. She started using it in December to learn the in’s and out’s. Over the course of the next few months when her business more than doubled from the previous year, she was able to juggle all of the balls in the air!

We used email marketing to remind past clients of how knowledgeable she is so they would return for this year’s tax filing. The same messages convinced prospects that she was the right person to work with. We used the email articles as social media posts and blog posts too. One effort was used three ways! That’s time efficient! We started the eNewsletter in December also. It takes seven “touches” on average to turn a prospect into a client. We used the emails as touches to move the prospects through the sales funnel.

The Moral of this Story

By building her technology and marketing foundation before the season started, this tax preparer was able to more than double her business and focus on doing what she does best – tax returns – while her marketing engine continued to drive the clients to her. And she didn’t have to burn the midnight oil even once!

Call or email today so we can get started on making the best plan for your business!

Contact our technology-prepared tax expert at:

DeeAnne McClenahan

Email DeeAnne

602-214-4608

June 3, 2021 By yclmanager5

Acupuncture Alternative Care Welcome Email

After several months without emails, Patricia Crawford put together an excellent Welcome Back! email for her clients. It resulted in a good Open Rate and positive feedback from her clients.

Did You Know…

An email is 5x more likely to be seen than a Facebook post?
Transactional emails have 8x more opens and generate 6x more revenue?
The Return On Investment (ROI) is over $38 for email?
Email ROI is 28.5% compared to 7% for direct mail?

Take a look at the Acupuncture Alternative Care email!

May 7, 2021 By yclmanager5

The Goal is Educated Clients – RPC

One of RPC’s main goals is to educate their clients. They feel educated clients can make the best decisions and will be happiest with RPC’s high quality work.

Their website is a great example: lots of product info, photos, AIA CEU classes, videos, easy contact information for getting questions answered. Visit their website!

Their email marketing delivers the education right to the client’s Inbox! In depth articles with product and project photos help architects, general contractors and sub-contractors find the right product for their own project. See an printed example of their monthly email.

NOTE: Each email uses a template to ensure that every month, readers have easy access to key pages of the website and a reminder of the premium manufacturers that RPC represents.

May 7, 2021 By yclmanager5

Email Marketing for the InsuranceExperts.team

With a growing team of health insurance agents, Karla Flores Smith, Regional Sales Leader for IHC Specialty Benefits wants to support the agents with email marketing.

Educational Series for New Clients

First there is a series of emails to introduce and remind new clients about all of the services available from IHC. Karla wrote four emails covering the most important items. This is an excellent way to strengthen the relationship between the client and agent.

Monthly Email

Next clients, prospects, professional colleagues receive a monthly email full of educational articles. The email topics range from arthritis awareness to sun safety. Each month includes a FAQ about health care insurance. As a bonus, Karla shares one of her own Eat Healthy recipes. Karla prepares the content. The emails are sent to the clients of any agent who wishes to participate!

May 7, 2021 By yclmanager5

Expanding Services

Dr. Holly Castle, ND is building on her 20+ years of expertise and is teaching hard to find classes for her colleagues. YCL worked with her to build custom landing pages for both the Unda classes and the Gemmo classes.

The landing pages included descriptions of the classes, testimonials from previous students and a PayPal button for quick registration.

The pages are simple and can be updated easily to accommodate future classes.

With the landing pages in place, YCL helped develop emails promoting the classes. Dr. Castle used page links in Facebook posts also which drew attendees as well as visitors to her website.

See the Unda class page.
See the Gemmo class page.

Visit Dr. Castle’s website to learn about her naturopathic services. She specializes in migraines.

July 2, 2013 By yclmanager5

Email Marketing – Coffee News

Coffee News has a very successful local newspaper and wanted to improve their follow up with prospective advertisers. Through Constant Contact, Your Computer Lady set up 10 AutoResponder emails to send to potential customers promoting Coffee News services and advertising possibilities. The AutoResponders are set-up to be emailed to potential customers automatically once they have joined the mailing list. This keeps Coffee News in front of potential customers.

July 1, 2013 By yclmanager5

Email Marketing – DesignWorks HC

Your Computer Lady assisted DesignWorks HC creating an email marketing campaign. Your Computer created a custom template to mirror the look of their web site and trained the staff at DesignWorks HC to use Constant Contact. This enabled DesignWorks HC to create their own monthly blog recap emails using the email template the Your Computer Lady created for them. Software used: Constant Contact