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B2C Companies Can See the Biggest Benefits from Social Media

Please download the complete report. Social Media Examiner is one of the best sources of information about social media. Today I want to point out just one piece of info from the 2017 Social Media Marketing Industry Report.

Page 18 Consumers love talking about their pets, their clothes, makeup, shoes, music, sports, play time, etc. So B2C companies benefit the most from their social media efforts. They can build strong fan bases and loyal customers. It does take time because consumers want interesting content and authentic engagement.

Published by Social Media Examiner
2017 Social Media Marketing Industry Report

2017 Social Media Marketing Industry Report

 

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Building Partnerships Is A Key Benefit of Social Media

Please download the complete report. Social Media Examiner is one of the best sources of information about social media. Today I want to point out just one piece of info from the 2017 Social Media Marketing Industry Report.

Page 16 Social media marketers use their social media efforts to build partnerships with their manufacturers, strategic partners, their industry, etc. This is a major benefit of social media!! Are you taking advantage of it?

Published by Social Media Examiner
2017 Social Media Marketing Industry Report

2017 Social Media Marketing Industry Report

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Gaining Sales From Social Media Efforts

Please download the complete report. Social Media Examiner is one of the best sources of information about social media. Today I want to point out just one piece of info from the 2017 Social Media Marketing Industry Report.

Page 15 What does it take to make sales from social media? Time. Two years+ of activity. 6 hours+ per week of engagement. Engagement includes creating and inputting your content and responding to your community. Sorry, there are no easy answers or magic bullets in marketing. Your Computer Lady can help cut back your personal time. You write the posts; we do the input.

Published by Social Media Examiner
2017 Social Media Marketing Industry Report

2017 Social Media Marketing Industry Report

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What Are the Key Benefits of Social Media?

Please download the complete report. Social Media Examiner is one of the best sources of information about social media. Today I want to point out just one piece of info from the 2017 Social Media Marketing Industry Report.

Page 14 – 85% of social marketers say their social media has increased exposure and traffic. 69% feel they have developed loyal fans for their brand. Actual sales… only 52% see increased sales.

Published by Social Media Examiner
2017 Social Media Marketing Industry Report

2017 Social Media Marketing Industry Report

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Difficulty Measuring Social Media ROI

Please download the complete report. Social Media Examiner is one of the best sources of information about social media.  Today I want to point out just one piece of info from the 2017 Social Media Marketing Industry Report.

Pg 9 – You’re not alone in your frustration trying to measure the ROI of your social media efforts. The good news is that we’re all looking for answers!

Published by Social Media Examiner
2017 Social Media Marketing Industry Report
http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2017/

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Should You Market During the Summer?

A client last week told me they didn’t want to do their  July eNews because “It’s summer. It’s hot. People are busy. Sales are slow.”… … …   I couldn’t convince them to change their decision but I hope I can convince you not to follow their example. Stopping your advertising in slow times whether it’s a Depression, Recession, or July in Arizona is the wrong decision.  Of course, have a budget. Watch your costs. Look for good value.  But don’t stop advertising your business.

Read this marketing story from the Depression era and think
about the impact it is still having today inKellogg ad 2017!

Kellogg’s vs Post

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Get more LIKES on your Facebook Business Page!

facebook-thumbs-up-2There are 2 ways to invite people to like your business page.  The first one is helpful if you have had business contacts friend you on your personal page but haven’t liked your business page. This article shows you step by step, with pictures, how to invite your current friends to like your page.

Another way is to invite the people that like your posts.  These people may or may not be friends with you on your personal profile, but they saw your post and liked it. To do this look on the bottom of your post and click this link where it shows you the people who liked your post.  This will bring up a dialog box that shows everyone who liked your post.  Those who do not already like your page will have a gray invite box next to their name and once you click it an invitation will be sent to them asking them to like your page.

Try these out and see how many new likes you get!

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How To Tailor Your Facebook Notifications for a Perfect Fit

You can receive notifications from Facebook via email or your mobile to keep you informed and active with your FB contacts. But if the settings are wrong those notifications can make you crazy!

You can have different settings for your personal profile and your business pages.

Tailor them for a perfect fit!

On Your Personal Profile

Go to the drop-down arrow at the right end of the FB tool bar.

Facebook personal profile tool bar 070817

 

 

From the drop-down menu, select Settings near the bottom.

From the left side-bar navigation, select Notifications

You have 4 sets of notifications.  Go through each grouping and customize. NOTE:  Be sure to turn on all notifications from WSRG under Group Activity so you’ll see all WSRG posts!!  There isn’t a SAVE button. As you make your selections, they are saved.

When you are through, click the Home button on the FB tool bar to go back to your timeline.

EXTRA CREDIT

While you’re in Settings, look at your selections under Security and Login as well as Privacy. YOU control – to a large degree – what people can see about you.

On Your Business Pages

Click Settings on the FB business pages tool bar.

Facebook Business Page tool bars 070817

 

 

Click on Notifications in the left side-bar.

Make your selections. The choices are different since this is a business page. You still have a lot of control though.

Control Facebook and your technology!!

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Facebook and Advertising

facebookUnfortunately, just posting to your Facebook business page is not going to get you as far in advertising these days.  No matter how good your Facebook posts may be you are no longer going to get the views without some financial investment. Facebook has some tips for you to make sure you are making the most of your money and that you are reaching your target audience.  Click here to read the article, and give me a call and we can talk about what works best for you and your business!

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How To Get Reviews From Your Clients

Below is a good email from Carole Cobbold, owner of Party With Paint asking for customer reviews.  I asked Carole’s permission to use this in a blog post. She hit the nail on the head when she stated in the email “… your reviews are like GOLD to us!!!”

Did you know

  • You don’t get anywhere with Houzz without reviews even if you are paying for Pro advertising.
  • You don’t even get listed in the Home Advisor online directory without at least 1 review.
  • A survey from Dimension Research indicated 90% of the respondents stated positive reviews influenced their buying decision.
  • A Google survey found that 54.7% admitted that online reviews are fairly, very, or absolutely an important part of their decision-making process. 10.4% said absolutely.
  • BrightLocal’s survey in 2014 found 88% of consumers saying they trusted online reviews as much as person recommendations.

But reviews are hard to get!!  People are busy. They mean well but they forget, delay, procrastinate.

How do you help them?

#1

Make doing a review easy!

Carole emails attendees the day after their paint party. In the email are links to take people right to the review sites. She lures them to Facebook with photos from the party.

  • She explains how important the reviews are.
  • There is a clear call to action to do a review.
  • She reminds me of what fun I had.
  • She gives me a photo of me as a gift.

 

Hi Pamela!

Thank you so much for attending a painting session at Party With Paint! We sincerely hope you enjoyed your experience! The group picture has been posted to our Facebook page and your personal photos are attached. We would LOVE to hear about your experience. Your reviews are like GOLD to us!!!

Until next time — Cheers!

Just click on any of these links to write a review — thanks!

Yelp – http://www.yelp.com/biz/party-with-paint-mesa

Google Plus – https://plus.google.com/+PartyWithPaintLLCMesa/about

Facebook – https://www.facebook.com/pages/Party-With-Paint-LLC/466662356685897

Making art fun for everyone!

Be included when it comes to discounts and specials! Follow us on

Instagram @partywithpaint and/or Twitter @PWP_Perks

#2

Ask more than once.

Carole needs to send this email to me again in 1 week as a reminder.  She can add a line at the front along the lines of “In case you forgot…”

#3

Every eNewsletter Carole sends should have a Review section in it. Give me a chance every month to do a review.

 

Next in this series – Using a Postcard with QR Codes

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