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How To Get Reviews From Your Clients

Below is a good email from Carole Cobbold, owner of Party With Paint asking for customer reviews.  I asked Carole’s permission to use this in a blog post. She hit the nail on the head when she stated in the email “… your reviews are like GOLD to us!!!”

Did you know

  • You don’t get anywhere with Houzz without reviews even if you are paying for Pro advertising.
  • You don’t even get listed in the Home Advisor online directory without at least 1 review.
  • A survey from Dimension Research indicated 90% of the respondents stated positive reviews influenced their buying decision.
  • A Google survey found that 54.7% admitted that online reviews are fairly, very, or absolutely an important part of their decision-making process. 10.4% said absolutely.
  • BrightLocal’s survey in 2014 found 88% of consumers saying they trusted online reviews as much as person recommendations.

But reviews are hard to get!!  People are busy. They mean well but they forget, delay, procrastinate.

How do you help them?

#1

Make doing a review easy!

Carole emails attendees the day after their paint party. In the email are links to take people right to the review sites. She lures them to Facebook with photos from the party.

  • She explains how important the reviews are.
  • There is a clear call to action to do a review.
  • She reminds me of what fun I had.
  • She gives me a photo of me as a gift.

 

Hi Pamela!

Thank you so much for attending a painting session at Party With Paint! We sincerely hope you enjoyed your experience! The group picture has been posted to our Facebook page and your personal photos are attached. We would LOVE to hear about your experience. Your reviews are like GOLD to us!!!

Until next time — Cheers!

Just click on any of these links to write a review — thanks!

Yelp – http://www.yelp.com/biz/party-with-paint-mesa

Google Plus – https://plus.google.com/+PartyWithPaintLLCMesa/about

Facebook – https://www.facebook.com/pages/Party-With-Paint-LLC/466662356685897

Making art fun for everyone!

Be included when it comes to discounts and specials! Follow us on

Instagram @partywithpaint and/or Twitter @PWP_Perks

#2

Ask more than once.

Carole needs to send this email to me again in 1 week as a reminder.  She can add a line at the front along the lines of “In case you forgot…”

#3

Every eNewsletter Carole sends should have a Review section in it. Give me a chance every month to do a review.

 

Next in this series – Using a Postcard with QR Codes

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Social Media or SEO?

This is seems to be a popular question for all of our small businesses. When you can’t have both which will you choose? Let’s take a look!

Social Media Benefits: Helps improve brand awareness, builds trust and loyalty, great for driving more engagement, and managing customer service.

SEO Benefits: Builds audience, easy to measure and quantify, targeted-high quality website traffic, and less competition.

Want to learn more about your SEO and social media options? Message Your Computer Lady today to get started!

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New Features Added to Houzz

If you haven’t looked at Houzz lately, it’s time for a review. They’ve added some new features that are very nice.

  • Ideabooks can be shared with team members or your client.
  • Ideabooks can be searched by keyword, client or team member.
  • From a mobile device you can use the Houzz app to “sketch” on a photo.
  • You can add photos from any website. (Great tool for manufacturers’ reps!)

Houzz is averaging 40 million visitor a month from 14 countries! 50% of them are using mobile devices. I bet there are a couple of good prospects for you there!

Call me today to schedule a short tour of Houzz and let’s see if it fits your marketing plan.

 

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Which Social Media Should You Be Using?

Every day it seems there is an “amazing” success story in the news of a business being wildly successful on Facebook… or Twitter… or Instagram… or…
Before you jump on the bandwagon, look at these new demographics of who is using the different social media platforms.  If you are marketing to middle aged professionals, they are not on Instagram!!  Don’t spend your time there unless you have time to spare and some extra money to spend. (If you have extra money, let’s talk!!)
I’m including the OLD statistics from April 2016 statistics so you can see how the demographics have shifted in less than one year!

​Give me a call. Let’s look at the best platform for your time and budget. Let’s put together a Marketing Calendar to use every effort to its maximum potential.​

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Programming human beings to build a hate-free Internet

This synopsis of a new book just released is worth a read.  How do we stop the bad users of the Internet without becoming Big Brother or full-time censors?

Click here for more information.

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Cornerstone Cabinet Company

Cornerstonecabco.com

New web site
Beautiful custom cabinets deserve a beautiful custom web site to show them off!  The primary goal of the Cornerstone web site is to display the wonderful photos the company has of completed projects. YCL created portfolios by room and also by project to better fit the visitors’ needs.  In addition, Cornerstone wanted to “brag” about the high quality manufacturers they work with. YCL developed pages for each manufacturer with photos, information and links to the manufacturers’ sites where necessary.

Social Media
There’s a lot to learn about cabinets! Owner, Chris Boulton, had written a series of articles titled Cabinets 101.  YCL is adding to that knowledge base with articles about new counter-top surfaces, current trends in cabinets, colors, lighting, and even cabinet “jewelry!”

Email Marketing
A monthly email gets Cornerstone’s name in front of prospects to encourage purchase decisions. It also keeps Cornerstone top of mind with clients, designers and vendors who can give referrals.

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Barbara’s Picks

Barbaraspicks.com
A new venture for Barbara Kaplan offered a lot of opportunities for YCL to grow also!

New Website
A large complicated site with a lot of information

  • A sophisticated Directory for the members
  • A Calendar of events
  • Registration for events

Social Media
With the goal of promoting members to a wider network of consumers, YCL works with Barbara’s Picks to develop a powerful social media plan.

  • Daily posts with specific topics and target audiences
  • Posts for Search Engine Optimization both on the web site and Google+
  • A weekly email covering current events, educational articles and member promotions

Admin Support
When Barbara needed an extra pair of hands for member meetings, special events or design shopping tours, YCL is there for her!

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How To Stand Out in the Social Media Crowd

Pocket watch next to notebook. symbols of timeEvery day millions of blog posts and social media updates are published. So you need yours to cut through.
The trick to doing this? Using great graphics. Facebook says posts with graphics get 3.2 times more engagement (likes, comments and clicks).  HubSpot has found that visual content is 40 times more likely to be shared online.

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Use Houzz NOW If It’s Applicable to Your Business

YCL BLOGCheck out the announcement.  Google named Houzz the #1 app.  What does this mean to you?  Google is watching Houzz. So you had better be watching Houzz yourself if it applies to your business.

Houzz requires three things:

  • beautiful photos
  • client reviews
  • participation in their Advice section

If you need help setting up your Houzz profile and Projects or help with your participation, call Your Computer Lady.  We’re experienced with Houzz and have internal contacts to help us achieve your goals!

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