All social media platforms are doing all they can to try and keep top of mind. So they are alos constantlycoming out with new features to be our favorite platform. Read this article to learn about some new features availbale to use in instagram.
Digital Detox
Here is an excellent article for yourself, friends and family explaining the dangers of being addicted to your technology. There are also good suggestions of how to detox!
YCL Can Create YOUR Video!
YCL has the ability to produce videos for you that include still photos, animation, music and, most importantly, powerful Calls To Action. You want each video to lead the viewer to the next step in your sales funnel. This video discusses CTAs. Call today and YCL will help you create the CTAs and an effective video.
Facebook Groups
Social Media Handles
If you can’t have the Instagram handle that you want, what can you do? Here are some good ideas about how to manage your handles across all platforms.
YouTube
Do you market to or should you be marketing to multicultural markets? This article from Google gives the stats on why you should be and how to do it. “Black, Latinx, and Asian audiences also use online video to gather information along the path to purchase. More than 70% of them reported going to YouTube to learn about new products or brands.” By the way, the same trends are prevalent with the traditional white market. Read more! Then call YCL for assistance creating your videos. We can use your current graphics, still photos, marketing content to create a video for you!
Facebook Users
On Wednesday, 01/26/22, Facebook reported its first ever quarterly decline of daily users globally, along with lower-than-expected ad growth that sent its stock plunging roughly 20 percent. The massive stock drop, which instantly wiped out roughly $200 billion in market value, shows that Facebook’s corporate rebrand to Meta isn’t enough to distract investors from the problems in its core business of social media. Not only was user growth across Facebook, Instagram, and WhatsApp essentially flat last quarter, but the main Facebook app lost 1 million daily users in North America, where it makes the most money through advertising. Click here to read more.
If you have companies or people you would like to connect with – prospective clients, prospective partners, industry influencers… This video describes how to do it via LinkedIn. Yes, it takes effort but I think you can get good results reaching out this way. Call me if you have any questions.
Google My Business
Regular posts and regular photo updates add value to your Business Page so Google will be more likely to show your page and put you on their maps. A blog post makes an excellent Business Page post!Google’s Algorithm
In a webinar last week presented by the Grow with Google team, it was stressed a couple of times that Google’s algorithm does look at your website and social media platforms for activity. One more reason to make consistent blog posts and social media posts. All of the marketing pieces are interconnected.
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