While social media was once a groundbreaking frontier, it has become so thoroughly entrenched in how we go about our personal and professional lives, that it can be difficult to be heard above the noise. This is especially true for business accounts on social media platforms; with numerous other companies and brands creating visual content designed to draw in a target audience and keep them coming back, every social media post counts. With these tips, you can take strong steps toward that goal and increase engagement on your posts.
6 Advanced Social Media Marketing Tips
Want to raise the bar on your social media marketing? Wondering how leading industry professionals deliver exceptional results?
In this article, six marketing experts share the social media marketing tactics they’re using to execute successful marketing campaigns.
Click here to continue reading the Social Media Examiner article.
Linktree
Linktree is a tool that has been around for a while but it is becoming more and more important and more use-able.
What Is It?
One link that takes you to a “tree” with multiple links. So it expands the information you can give a prospect or client.
EXAMPLE
Here is the very short profile allowed by Instagram for my client, Staying Alive LLC
Here is her Linktree. 1 link becomes 5!
Where else can you use Linktree?
- Your email signature
- Your QR codes
- Ad landing pages
- Social media posts
- Product labels
- Collect donations connecting with Buy Me A Gift
- Sell from a digital storefront connecting with SendOwl
- Sell from promotional merchandise connecting with Bonfire
Yes, you can have multiple Linktrees.
- One for social media profiles.
- One for open houses as a realtor.
Link to your listings! - One for new product introductions.
Link to photos, product details, warranty, etc. - One for your business card.
Your Computer Lady can create the Linktree(s) for you and manage them. Call us today!
How AI Transforms Social Media
“Artificial intelligence continues to play a game-changing role in many aspects of our lives. The social media landscape is one of the areas where this impact is most evident. From automatic content moderation and personalized recommendations to the ads we watch and beyond, AI is reshaping the way we interact and connect online.
According to Statista, the number of active social media users worldwide was 4.26 billion as of 2021, spending an average of 2 hours and 27 minutes daily on social media. Along with such growth in social media users, the need for AI solutions to understand customer preferences is also rising, with the AI market in social media expected to reach $3,714.89 million by 2026, recording a CAGR of 28.77%.”
Instagram Is Using AI To Generate SEO Summaries of Posts
“For better or worse, AI bots are slowly taking over the internet, with AI tools generating content, which is then being re-processed by other AI tools, in order fuel AI answers from their own AI systems.
That means that, over time, the internet is becoming a copy of a copy of a copy, and losing the rich detail and nuance of original content, in favour of an increasing deluge of AI slop.”
The Death of Organic Reach: What Works Right Now
“Has your organic reach dropped to historic lows recently? Are you looking for a way to regain visibility in an era dominated by AI algorithms?
In this article, you’ll discover how to navigate the shift to interest-based algorithms and build a resilient marketing strategy on Facebook, Instagram, and YouTube.”
How New-Age Social Media Marketing Is Changing and What You Need to Know in 2026
“Social media marketing was once an exciting new way for companies to market their products and services. Businesses set up social media account profiles, gathered followers and began posting regularly. Before social media platforms were oversaturated with brands, it was relatively easy for a company to stand out. Today, however, with seemingly every business on social media, social media marketing has grown more sophisticated and nuanced. There is also a steady flow of new tools, best practices and trends.
Similarly, as brands compete for consumers’ increasingly fragmented attention, users’ social media behaviors and preferences shift. To succeed at social media marketing today, companies need a clear understanding of the latest trends and technologies — and the know-how on leveraging both for brand awareness, sales, customer service and more. Business.com is breaking down how social media marketing has changed and sharing advice from experienced marketing and sales professionals”
Understanding the Importance of Social Media Marketing
“In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty. “
Use Social Media to Recognize Employee Loyalty
“In today’s competitive job market, retaining your best and most experienced employees is the ultimate competitive advantage. A loyal, seasoned team is the engine of your company’s success, and showing them your genuine appreciation is one of the most important investments a leader can make. For years, this recognition has happened behind closed doors—a bonus in a paycheck, a quiet word of thanks in a meeting.
But in today’s digital world, that recognition doesn’t have to be limited to a private email. Your company’s social media channels are an incredibly powerful platform for celebrating your team and showcasing your positive company culture. A formal, structured program to recognize employee loyalty is the foundation, but the public celebration of those achievements is what can truly amplify the effect. It’s a way to make your team members feel like rock stars, and it’s also a powerful marketing tool.”
Digital Detox
Here is an excellent article for yourself, friends and family explaining the dangers of being addicted to your technology. There are also good suggestions of how to detox!
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