This video walks you through the set up for the About and Services Pages! Call me if you need further assistance.
Twice a year Annabel teaches a Quantum-Touch certification program for new practitioners. For the last class, she wanted to reach beyond her personal network and engage with some new prospects. Your Computer Lady drafted a series of posts about Quantum-Touch. Some of the posts were boosted to reach a wider audience. Your Computer Lady also did a series of ads promoting the class. The increase in engagement on her Facebook Page and with the ads was impressive. Annabel reached several new prospects whom she can continue talking with about upcoming classes.
Social media results are most often long-term. You may hear of a miracle success story in the news. But that is the exception! Most results build over time with repeated contacts with an individual.
“A message is 5x more likely to be seen in email than via Facebook. – Radicati
4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media. – Monetate
72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – MarketingSherpa
Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email – WhoIsHostingThis “Email Deliverability 101.
Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey
You are 6x more likely to get a click-through from an email campaign than you are from a tweet.- Campaign Monitor”
We all know who the #1 search engine is – Google. But you may not know #2. It’s YouTube. Yes, the video platform is the second largest search engine in the world.
• A handyman friend looks up repair instructions before he tackles a new project.
• My nephew searched for a video on removing a fish hook from his foot.
• A client watched videos about Facebook to become more familiar with Facebook marketing.
And they are all FREE!
How can you leverage this for your business? Make short videos about your services or products. Create a Channel on YouTube to gather all of your videos together.
A Channel is nothing more than a page on YouTube where you store all of your videos. Here is the channel for Barbara’s Picks. The channel allows you to include your logo, corporate branding, company profile AND all of your videos. If you get Subscribers, they are automatically notified when you upload a new video.
When you upload a video, you have the ability to add keywords, a title and a description of the video.
When someone does a YouTube search, they can find your video. Hopefully, they find value and subscribe to your channel for future videos.
Include a link to your YouTube channel everywhere. On your website. In your email signature. In your email marketing. Use your videos, of course, in your social media and link to your channel.
Video is a required part of your marketing plan. In some form or fashion.
• Videos on your website
• Videos in your social media
• Videos in your email marketing
Professionally shot videos are a bit pricey for small business people. There are times when they are appropriate and necessary. If you’re introducing a new product, a new product line or introducing a major upgrade. With a big announcement, a professional video can be worth the time and expense because you can use it multiple times in multiple ways.
Example: New product
You have a big, new product. A professional video can be used at your industry trade shows. It can be used on all of your social media platforms multiple times. It can be added to your website. It can be used in email marketing.
We don’t have that BIG type of announcement to make often. So most of our videos can be self-produced. With a little practice, you can shoot a 1 minute video on your own cell phone. It’s a good way to educate clients, demonstrate your expertise, spotlight a product.
Plan!! Don’t just turn on the video camera and start talking off the top of your head!
• What is the purpose of the video?
• What do you want to focus on or spotlight?
• What do you need to say to describe and explain what is being viewed.
Now turn on the camera! It may take a few trials to get the results you want. Practice will make it easier. You want to look professional, not necessarily spontaneous.
You don’t have to be in the video. You can film a client testimonial. An employee using one of your products. An event related to your business. Remember, however, that people do business with people. If you can be in the video, it is advantageous.
I use a service called Promo to create 5-30 second videos. They are a great way to get a concept across or to promote a service.
Example: I can use a short clip about a walk on the beach to promote the time saving value of outsourcing some marketing work. I can use a video of a woman relaxing on her patio with a book to promote book sales for an author.
The advantage of Promo is that they have the video clips, the background music and the software to add text all in one package. I don’t need to learn 3 pieces of software to make the pieces and put them together. All of it is copyright free. All of it is professionally recorded. It saves you time by putting all of the pieces together for your selection.
Their videos can be sized to fit Facebook cover spaces perfectly! This is a great way to refresh your Facebook page. Add some movement and color!
Upcoming! Why have a YouTube Channel?
“How Often to Post on Pinterest
The recommended minimum is 3 Pins per day, with a maximum of 30 Pins per day. Posting more than 30 Pins per day does not show any additional benefits.”
“This seems to be a big controversy these days! I was recently taken to task for “only” posting about 10 times a day on Twitter. The top accounts are posting 100 times a day, I was told. Can you imagine?
Well, that’s just not necessary. But the studies I found did vary wildly – anywhere from once per day to 51 times a day!
More helpful is a general consensus of 3 to 30 times a day. Tweets do have an incredibly short shelf life, so it’s important to spread your tweets through the day.”
Statistics found on https://louisem.com/144557/often-post-social-media
“As far as when to post to Facebook, I keep seeing studies that tout early afternoon. That’s never worked for me. It may be that more people are online and sharing then, but I think that just means I’m lost in the crowd. I find it best to post before 6:30am Pacific, or after 8:30pm. I post 2–3 times per week.
Schedule your posts in advance right on your Facebook Page”
This information is found on https://louisem.com/144557/often-post-social-media
Lesa is a cabi stylist extraordinaire! YCL helps her share her expertise as well as her beautiful clothing line with clients and prospects. YCL does the “bread-and-butter” posts while Lesa jumps in with spontaneous posts. This system gives Lesa good exposure with a minimal amount of work added to her busy schedule.
This article does a really nice job of outlining how to use FB posts to drive traffic to your website. They are talking about blogs specifically but the same principles work to drive traffic to any page of your website. We’ve talked about these steps before but I thought it would be good to hear the “lecture” from someone new! LOL
Please take time to read this! If you understand the overall principles, you and I can do a better job implementing the steps. You can call me with any questions this brings up.
Facebook posts can be very effective. But they don’t work as a shoot and splatter technique! They have to be purposeful.
Social Media Examiner article: How to Use Facebook to Drive More Traffic to Your Blog