If you manage a Facebook Group, you need to be sure you are gathering emails from that group! Facebook owns the group. You own the emails! And having emails open so many marketing doors for you. Here are detailed instructions from Social Media Examiner on how to gather emails from a group.
Altimeter Group does an annual social media study. This year the results to their question about the “Primary Business Objective” of social media was a surprise. The #1 objective was customer service. The #2 objective was Relationship Building. Increasing sales was way down at #5!! I have the complete report if you would like a copy.
I received a notice from HootSuite which is a tool I use for scheduling social media posts. They are an official Facebook Partner.
HootSuite will no longer allow me to make a post to a personal Facebook profile. So I can make a post and schedule it to any other social media platform. I can schedule to Facebook business pages or groups. But I can’t post to a personal profile.
Why? Facebook is tightening up on people who use personal profiles for business. It has always been against their rules. But since January when the new algorithm came out, they are watching personal profiles more closely. Having HooSuite block personal profile posts is one more step.
PLEASE! Stop making business posts on your personal profile now! Set up a FB business page and use it to promote your business. I know it sometimes seems harder to make a business page work for you. But you need to abide by Facebook’s rules or they will shut down your personal profile. They can turn you off with no notice, with no recourse. You can send complaints and requests to be reinstated but who knows if you’ll get an answer.
If you need help setting up the business page or learning how to use it:
Join my Friday Free-For-All call to ask your questions.
Schedule a one-on-one meeting with me to do the set up together. I can save you time and give you suggestions to make it more beneficial
“A message is 5x more likely to be seen in email than via Facebook. – Radicati
4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media. – Monetate
72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – MarketingSherpa
Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email – WhoIsHostingThis “Email Deliverability 101.
Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey
You are 6x more likely to get a click-through from an email campaign than you are from a tweet.- Campaign Monitor“
Check your settings on Facebook to cut down on how Facebook uses your info and how they sell your info.
From your personal profile,
Click the drop-down arrow on the top right corner and select Settings
Go to Apps and Websites on the left side navigation.
On the Active tab,
Select an app then click the Remove button to deactivate it.
These are 3rd party apps that have access to your Facebook profile, Friends, etc.
Go to Ads > Ad Settings
Click the button at the far right beside Ads based on data from partners
Change to Not allowed
Click the button at the far right beside Ads based on your activity on Facebook Company Products that you see elsewhere
Change to Not Allowed
Click the button at the far right beside Ads that include your social status
Change to No One
You know I’m a big proponent of using your content in multiple ways in multiple places. This article walks you step-by-step through converting a blog post into a video.
- Videos are powerful with your audience.
- Videos are loved by search engines and social media platforms.
I’m going to use this for some recent Your Computer Lady blogs. Hope you will use the technique too.
Many of you have businesses that would benefit from Facebook Groups. But they are work! How do you grow the group? How do you get people involved? This podcast will give you some real guidance in practical steps.
Here is an excellent article about how to develop a plan to market with content on LinkedIn. Should you be on LinkedIn? Are you a professional? Do you sell B2B? Is your target market 30-49 year olds or maybe up to 64? Is your target market making over $75,000 a year? Then it’s worth your effort. This article goes step by step on how to get results!
This article does a really nice job of outlining how to use FB posts to drive traffic to your website. They are talking about blogs specifically but the same principles work to drive traffic to any page of your website. We’ve talked about these steps before but I thought it would be good to hear the “lecture” from someone new! LOL
Please take time to read this! If you understand the overall principles, you and I can do a better job implementing the steps. You can call me with any questions this brings up.
Facebook posts can be very effective. But they don’t work as a shoot and splatter technique! They have to be purposeful.
Social Media Examiner article: How to Use Facebook to Drive More Traffic to Your Blog