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Should You Market During the Summer?

A client last week told me they didn’t want to do their  July eNews because “It’s summer. It’s hot. People are busy. Sales are slow.”… … …   I couldn’t convince them to change their decision but I hope I can convince you not to follow their example. Stopping your advertising in slow times whether it’s a Depression, Recession, or July in Arizona is the wrong decision.  Of course, have a budget. Watch your costs. Look for good value.  But don’t stop advertising your business.

Read this marketing story from the Depression era and think
about the impact it is still having today inKellogg ad 2017!

Kellogg’s vs Post

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Get more LIKES on your Facebook Business Page!

facebook-thumbs-up-2There are 2 ways to invite people to like your business page.  The first one is helpful if you have had business contacts friend you on your personal page but haven’t liked your business page. This article shows you step by step, with pictures, how to invite your current friends to like your page.

Another way is to invite the people that like your posts.  These people may or may not be friends with you on your personal profile, but they saw your post and liked it. To do this look on the bottom of your post and click this link where it shows you the people who liked your post.  This will bring up a dialog box that shows everyone who liked your post.  Those who do not already like your page will have a gray invite box next to their name and once you click it an invitation will be sent to them asking them to like your page.

Try these out and see how many new likes you get!

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How To Tailor Your Facebook Notifications for a Perfect Fit

You can receive notifications from Facebook via email or your mobile to keep you informed and active with your FB contacts. But if the settings are wrong those notifications can make you crazy!

You can have different settings for your personal profile and your business pages.

Tailor them for a perfect fit!

On Your Personal Profile

Go to the drop-down arrow at the right end of the FB tool bar.

Facebook personal profile tool bar 070817

 

 

From the drop-down menu, select Settings near the bottom.

From the left side-bar navigation, select Notifications

You have 4 sets of notifications.  Go through each grouping and customize. NOTE:  Be sure to turn on all notifications from WSRG under Group Activity so you’ll see all WSRG posts!!  There isn’t a SAVE button. As you make your selections, they are saved.

When you are through, click the Home button on the FB tool bar to go back to your timeline.

EXTRA CREDIT

While you’re in Settings, look at your selections under Security and Login as well as Privacy. YOU control – to a large degree – what people can see about you.

On Your Business Pages

Click Settings on the FB business pages tool bar.

Facebook Business Page tool bars 070817

 

 

Click on Notifications in the left side-bar.

Make your selections. The choices are different since this is a business page. You still have a lot of control though.

Control Facebook and your technology!!

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Facebook and Advertising

facebookUnfortunately, just posting to your Facebook business page is not going to get you as far in advertising these days.  No matter how good your Facebook posts may be you are no longer going to get the views without some financial investment. Facebook has some tips for you to make sure you are making the most of your money and that you are reaching your target audience.  Click here to read the article, and give me a call and we can talk about what works best for you and your business!

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How To Get Reviews From Your Clients

Below is a good email from Carole Cobbold, owner of Party With Paint asking for customer reviews.  I asked Carole’s permission to use this in a blog post. She hit the nail on the head when she stated in the email “… your reviews are like GOLD to us!!!”

Did you know

  • You don’t get anywhere with Houzz without reviews even if you are paying for Pro advertising.
  • You don’t even get listed in the Home Advisor online directory without at least 1 review.
  • A survey from Dimension Research indicated 90% of the respondents stated positive reviews influenced their buying decision.
  • A Google survey found that 54.7% admitted that online reviews are fairly, very, or absolutely an important part of their decision-making process. 10.4% said absolutely.
  • BrightLocal’s survey in 2014 found 88% of consumers saying they trusted online reviews as much as person recommendations.

But reviews are hard to get!!  People are busy. They mean well but they forget, delay, procrastinate.

How do you help them?

#1

Make doing a review easy!

Carole emails attendees the day after their paint party. In the email are links to take people right to the review sites. She lures them to Facebook with photos from the party.

  • She explains how important the reviews are.
  • There is a clear call to action to do a review.
  • She reminds me of what fun I had.
  • She gives me a photo of me as a gift.

 

Hi Pamela!

Thank you so much for attending a painting session at Party With Paint! We sincerely hope you enjoyed your experience! The group picture has been posted to our Facebook page and your personal photos are attached. We would LOVE to hear about your experience. Your reviews are like GOLD to us!!!

Until next time — Cheers!

Just click on any of these links to write a review — thanks!

Yelp – http://www.yelp.com/biz/party-with-paint-mesa

Google Plus – https://plus.google.com/+PartyWithPaintLLCMesa/about

Facebook – https://www.facebook.com/pages/Party-With-Paint-LLC/466662356685897

Making art fun for everyone!

Be included when it comes to discounts and specials! Follow us on

Instagram @partywithpaint and/or Twitter @PWP_Perks

#2

Ask more than once.

Carole needs to send this email to me again in 1 week as a reminder.  She can add a line at the front along the lines of “In case you forgot…”

#3

Every eNewsletter Carole sends should have a Review section in it. Give me a chance every month to do a review.

 

Next in this series – Using a Postcard with QR Codes

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Social Media or SEO?

This is seems to be a popular question for all of our small businesses. When you can’t have both which will you choose? Let’s take a look!

Social Media Benefits: Helps improve brand awareness, builds trust and loyalty, great for driving more engagement, and managing customer service.

SEO Benefits: Builds audience, easy to measure and quantify, targeted-high quality website traffic, and less competition.

Want to learn more about your SEO and social media options? Message Your Computer Lady today to get started!

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New Features Added to Houzz

If you haven’t looked at Houzz lately, it’s time for a review. They’ve added some new features that are very nice.

  • Ideabooks can be shared with team members or your client.
  • Ideabooks can be searched by keyword, client or team member.
  • From a mobile device you can use the Houzz app to “sketch” on a photo.
  • You can add photos from any website. (Great tool for manufacturers’ reps!)

Houzz is averaging 40 million visitor a month from 14 countries! 50% of them are using mobile devices. I bet there are a couple of good prospects for you there!

Call me today to schedule a short tour of Houzz and let’s see if it fits your marketing plan.

 

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Which Social Media Should You Be Using?

Every day it seems there is an “amazing” success story in the news of a business being wildly successful on Facebook… or Twitter… or Instagram… or…
Before you jump on the bandwagon, look at these new demographics of who is using the different social media platforms.  If you are marketing to middle aged professionals, they are not on Instagram!!  Don’t spend your time there unless you have time to spare and some extra money to spend. (If you have extra money, let’s talk!!)
I’m including the OLD statistics from April 2016 statistics so you can see how the demographics have shifted in less than one year!

​Give me a call. Let’s look at the best platform for your time and budget. Let’s put together a Marketing Calendar to use every effort to its maximum potential.​

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Programming human beings to build a hate-free Internet

This synopsis of a new book just released is worth a read.  How do we stop the bad users of the Internet without becoming Big Brother or full-time censors?

Click here for more information.

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Cornerstone Cabinet Company

Cornerstonecabco.com

New web site
Beautiful custom cabinets deserve a beautiful custom web site to show them off!  The primary goal of the Cornerstone web site is to display the wonderful photos the company has of completed projects. YCL created portfolios by room and also by project to better fit the visitors’ needs.  In addition, Cornerstone wanted to “brag” about the high quality manufacturers they work with. YCL developed pages for each manufacturer with photos, information and links to the manufacturers’ sites where necessary.

Social Media
There’s a lot to learn about cabinets! Owner, Chris Boulton, had written a series of articles titled Cabinets 101.  YCL is adding to that knowledge base with articles about new counter-top surfaces, current trends in cabinets, colors, lighting, and even cabinet “jewelry!”

Email Marketing
A monthly email gets Cornerstone’s name in front of prospects to encourage purchase decisions. It also keeps Cornerstone top of mind with clients, designers and vendors who can give referrals.

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