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You are here: Home / Archives for Social Media

May 4, 2022 By yclmanager5

Social Media Handles

If you can’t have the Instagram handle that you want, what can you do? Here are some good ideas about how to manage your handles across all platforms.

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Filed Under: Social Media

March 23, 2022 By yclmanager5

YouTube

Do you market to or should you be marketing to multicultural markets? This article from Google gives the stats on why you should be and how to do it. “Black, Latinx, and Asian audiences also use online video to gather information along the path to purchase. More than 70% of them reported going to YouTube to learn about new products or brands.” By the way, the same trends are prevalent with the traditional white market. Read more! Then call YCL for assistance creating your videos. We can use your current graphics, still photos, marketing content to create a video for you!

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Filed Under: Social Media, Videos

March 9, 2022 By yclmanager5

Facebook Users

On Wednesday, 01/26/22, Facebook reported its first ever quarterly decline of daily users globally, along with lower-than-expected ad growth that sent its stock plunging roughly 20 percent. The massive stock drop, which instantly wiped out roughly $200 billion in market value, shows that Facebook’s corporate rebrand to Meta isn’t enough to distract investors from the problems in its core business of social media. Not only was user growth across Facebook, Instagram, and WhatsApp essentially flat last quarter, but the main Facebook app lost 1 million daily users in North America, where it makes the most money through advertising. Click here to read more. 

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Filed Under: Social Media, Social Media - Facebook

February 23, 2022 By yclmanager5

LinkedIn

If you have companies or people you would like to connect with – prospective clients, prospective partners, industry influencers…  This video describes how to do it via LinkedIn.  Yes, it takes effort but I think you can get good results reaching out this way.  Call me if you have any questions.

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Filed Under: Social Media, Social Media - LinkedIn

February 8, 2022 By yclmanager5

Google My Business

Regular posts and regular photo updates add value to your Business Page so Google will be more likely to show your page and put you on their maps. A blog post makes an excellent Business Page post!

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Filed Under: Social Media

February 1, 2022 By yclmanager5

Google’s Algorithm

In a webinar last week presented by the Grow with Google team, it was stressed a couple of times that Google’s algorithm does look at your website and social media platforms for activity. One more reason to make consistent blog posts and social media posts. All of the marketing pieces are interconnected.

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Filed Under: Search Engine Optimization, Social Media

January 26, 2022 By yclmanager5

Facebook Organic Marketing: What Works in 2022

I’ve discussed many times before that Facebook is now in reality a Pay To Play platform. But here are some suggestions for the #1 FB guru, Mari Smith, about some organic work you can do that may pay off with your visitors.

Click here to read the article. 

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Filed Under: Social Media, Social Media - Facebook

January 23, 2022 By yclmanager5

What Customers Want to See in 2022

This article has some great info. I’m going to give you the executive summary in case you’re short on time!

Here is the full article.

What Customers Want to See in 2022

When it became clear that the effects of COVID-19 would be sticking around for a while, Constant Contact began a large-scale research initiative aimed at helping small businesses understand how their customers are changing and how businesses should adjust to meet those expectations. 

The data and the trends we’re seeing from our own customers show a disconnect between what small businesses think their customers want and what consumers are actually looking for. 

Small businesses are relying heavily on social media to drive financial results, but consumers don’t shop there very often.

The best way for a small business to get the most out of its social media presence is to combine it with other marketing methods to create personalized experiences for customers, nurture them over time, and ultimately drive repeat business.

Email marketing still has the highest return on investment of all forms of marketing, with an average return of $36 for every $1 spent.

Small businesses are confident that they know their customers’ needs, but most are not communicating the information consumers want or using the channels they prefer.

 

Consumers say emails with a coupon are 83 percent more likely to be opened than an email newsletter, 67 percent more likely to be opened than an abandoned cart email, and 64 percent more likely to be opened than a well-being checkup email.

 

Infusing email marketing campaigns with ecommerce elements allows each of those tools to work together, which helps small businesses deliver more valuable content to subscribers while generating more revenue in the process.

 

Small businesses are starting to optimize their email marketing, but there’s more they could be doing to cut down on manual effort, improve personalization, and retain customers

Many small businesses send newsletters or welcome emails to new subscribers, but an even better way to engage those users is to take things a step further and create an automated welcome series.

 

Brick-and-Mortar stores are currently “in” for shoppers, but ecommerce is their new baseline

 

58 percent of SMBs we polled started selling online for the first time after COVID-19 hit. Evidently, this was a major differentiator for consumers because when asked if they shop at small businesses more today than before the pandemic, 41 percent said yes.

 

  • 86 percent of consumers have bought something online in the last month, and 61 percent have ordered in the last week
  • 35 percent said an issue with an SMB’s website, or an inability to buy online would discourage them from being a patron of that business
  • 45 percent of small businesses still don’t have a website for their business and 43 percent of those with a physical store are not currently selling online.

 

Owning the entire purchasing process from awareness to fulfillment gives small businesses complete control over what a shopper experiences when engaging with their brand, and it allows them to tailor that experience in a way other online platforms don’t allow.

 

 

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Filed Under: Email Marketing, Marketing, Social Media

November 10, 2021 By yclmanager5

Social Media Marketing Strategy: How to Thrive in a Changing World

Looking for a better social media marketing strategy? Need to build a social strategy that works?

In this podcast, you’ll learn a proven method for creating a social strategy that will guide you closer to your marketing goals.

Michael Stelzner interviews marketing strategist and founder of Convince & Convert, Jay Baer.

“Current, relevant knowledge that is immediately applicable. This podcast explores a multitude of marketing and business strategies that you can take and implement realistically. Highly recommend for small business owners, tourism professionals, social media managers and marketers looking to freshen up their knowledge and be inspired to explore new ideas.” brindleyy

Click here to listen to the podcast. 

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Filed Under: Marketing, Social Media

November 3, 2021 By yclmanager5

What to Do When Your Facebook Ads Fail

Are your Facebook ads not working for you? Wondering how to make changes that deliver better results?

In this podcast, you’ll discover technical and creative Facebook ad mistakes that impact campaign performance, learn how to make changes to your ads and landing pages, and find new strategies that will improve Facebook ad campaign performance.

Michael Stelzner interviews Facebook ads expert and founder of Successful Ads Club, Tara Zirker.

Click here to listen to the podcast. 

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Filed Under: Marketing, Social Media, Social Media - Facebook

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