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How To Measure Social Media

If you are not measuring your social media results, there is a REALLY good chance that you are wasting your social media time. Sorry, but this is reality.

It is so easy to get caught up in the social media hype and put effort into actions that have no results for you. Sure, XYZ Company ran an Instagram story and sold a million widgets. You hear such stories in the news. But the news clip doesn’t tell you how long they spent building their Instagram followers. It doesn’t tell you what they did to prepare for that one super successful story.

Your Instagram story results will be completely different.

Instead of chasing each shiny object, make a consistent, reasonable plan. Measure the results. When you see success in a platform or in a type of action, DO MORE!!

One of my favorite tools is the Marketing Calendar. It guides your actions and measures your success in one easy format. I’d be happy to work with you to set up your own Marketing Calendar and show you how to use it successfully. Let’s talk!

Read the full article here. 

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New from Constant Contact

Constant Contact is a long time favorite of mine for email marketing. I like their interface. I like their Knowledge Base. I LOVE their live tech support.

Now they are expanding to become a broader digital marketing company. What’s new so far?

LogoMaker – For the long term, you can’t do without a high quality logo for your company. But this logo maker is a starting point. It is also a great option for a special logo for an event, a product introduction, a new service announcement.

Social Media Posts & Analytics – You can schedule posts for Facebook and Instagram from your Constant Contact account. And you can read your analytics from CtCt.

Website Builder – It seems everyone has a website builder these days. I’m leery of them because they are proprietary software which limits your website. The advantage the CtCt builder has is that it is an interface you are already familiar with. Your learning curve would be lower. If you are considering a small, simple website, I recommend looking at the CtCt option. The site would, of course, have an opt in that would connect directly with your CtCt email list.

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How To Create a Content Marketing Plan for LinkedIn

Here is an excellent article about how to develop a plan to market with content on LinkedIn. Should you be on LinkedIn? Are you a professional? Do you sell B2B? Is your target market 30-49 year olds or maybe up to 64? Is your target market making over $75,000 a year? Then it’s worth your effort. This article goes step by step on how to get results!

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Could Email Be Better Than Social Media?

“A message is 5x more likely to be seen in email than via Facebook. – Radicati

4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media. – Monetate

72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – MarketingSherpa

Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email – WhoIsHostingThis “Email Deliverability 101.

Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey

You are 6x more likely to get a click-through from an email campaign than you are from a tweet.- Campaign Monitor“

Statistics found on https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/

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How to Use Facebook to Drive More Traffic to Your Blog

This article does a really nice job of outlining how to use FB posts to drive traffic to your website. They are talking about blogs specifically but the same principles work to drive traffic to any page of your website. We’ve talked about these steps before but I thought it would be good to hear the “lecture” from someone new! LOL

Please take time to read this! If you understand the overall principles, you and I can do a better job implementing the steps. You can call me with any questions this brings up.

Facebook posts can be very effective. But they don’t work as a shoot and splatter technique! They have to be purposeful.

Social Media Examiner article: How to Use Facebook to Drive More Traffic to Your Blog

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Social Media

Altimeter Group does an annual social media study. This year the results to their question about the “Primary Business Objective” of social media was a surprise. The #1 objective was customer service. The #2 objective was Relationship Building. Increasing sales was way down at #5!! I have the complete report if you would like a copy.

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Anyone Can Post on Facebook Business Pages

Yesterday at my Womens Success Referral Group, the question came up of why you can’t always post on someone’s business page. The most likely answer is that they have their post set to only allow their posts.

Go to your Business Page

Go to Settings

Click on the General tab

The third option is Visitor Posts. Make sure it says Anyone can publish to the Page. If necessary, click the Edit link on the right and change the setting. Be sure to Save your change.

Then make sure your Notifications are set to let you know when activity happens on your Page.

Should someone make a negative post, you can delete it and block them from your Page.

 

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How to Easily Create Videos from Your Blog Content

You know I’m a big proponent of using your content in multiple ways in multiple places.  This article walks you step-by-step through converting a blog post into a video.

  • Videos are powerful with your audience.
  • Videos are loved by search engines and social media platforms.

I’m going to use this for some recent Your Computer Lady blogs.  Hope you will use the technique too.

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Facebook Reality

This snippet is from an article from Social Media Examiner about gathering emails from your Facebook Group. Good article! I’ll share it with you shortly. But what I want you to read today in the info here about Facebook – what they own, who they are, how they operate.
 
“Facebook groups can be an awesome way to share content, engage with your followers, and build your brand. They’re also powerful tools for growing your email list. When running a group is part of your marketing strategy, getting email leads from your group is important for several reasons, the most critical being that you don’t own your Facebook group. Facebook does.
 
Relying solely on a Facebook group for interacting with members is risky because Facebook can ban your account or shut down your group anytime. Although Facebook doesn’t ban groups or accounts often, a more likely risk is that Facebook could throttle your group’s organic reach. Many group owners (myself included) have noticed Facebook favoring paid traffic over groups’ organic reach.
 
With these risks in mind, I suggest you plan your audience growth around the worst-case scenario and focus on growing something you own. When you collect email addresses to build your list, you own that list.”
 
Please keep this reality in mind when you plan your marketing strategy and the phases of it that relate to Facebook. Always know your risks! Facebook is too big to ignore. But you can control your use of their software and their ownership of your data.
 

How to Use Facebook Groups for Business: A Guide for Marketers

 

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