The organic reach for posts on Facebook business pages is extremely low. Typically, you’re lucky if about 10% of your audience sees one of your posts. Spending time creating content for Facebook that no one sees isn’t going to benefit your business. … What you need to do is create brand awareness, educate your audience, show your community involvement, and build excitement about what you do through that content. This approach ties directly into level one of your local business ad strategy on Facebook, which is about creating a larger top-of-funnel audience that will be receptive to your offers when they’re ultimately presented.” Read this article if you’re serious about using Facebook to build your business.
Social Media
700 Power Words
I frequently talk with you about having a list of your Keywords at your fingertips while you are writing blog posts, social media posts, web page content. This helps ensure that you use the best words and a mix of words for Search Engine Optimization (SEO) and for reader searches on any platform. Here is a list for you of Power Words to make your content more compelling. These are great ideas! Print this article out and keep it with your Keyword list. You can write better copy to more your marketing efforts more effective! Print this out right now!
How to Repurpose Audio and Video Content for Social Media: 5 Ways
“Creating content for your social media channels can be an arduous and time-consuming task. This is why savvy social media marketers will get the most out of any content they create.
When an opportunity arises to capture live video content, record a podcast, or film a webinar, have a plan in place before you start recording that outlines the key points, promotional aspects, and opportunities you can maximize when repurposing your content.”
Click here to read the full article.
Pixel Tracking
Yesterday I went to a website to see what they offered in home meal deliveries. I didn’t set up an account. I didn’t request a quote. Just looked around the site.
15 minutes later there was an email from the company in my Inbox.
This was done with pixel tracking. While I was on the site, a piece of code gathered my information and added it to the company’s database.
Emails from Service Providers like Constant Contact and MailChimp use pixel tracking. That’s how they know who opened an email or clicked on a link in the email.
Facebook ads and Amazon.com use pixel tracking. Any search on Amazon will result in plenty of ads popping up on your browser offering the same or similar items.
So it isn’t necessarily a bad thing. It’s helpful. But you should have control over who is gathering information.
First line of defense – Turn off image downloading. (Instructions here.) The pixels are hidden in graphics. If you don’t download the graphics, you can’t get a pixel tracker. You can always choose to download graphics in an email from a safe source.
You can gain additional control by installing extensions in Gmail or other email softwares to block the tracking. I’ve installed PixelBlock in my Gmail. Another option is Ugly Mail. Each software is going to be a little different. Google “pixel trackers in Yahoo” or something similar to see how your provider handles them.
New Guidelines for Online Marketing
This is a GREAT article about our new world and how we can and should market our businesses. Practical suggestions and tips. Using reality to put our best foot forward. Giving Reviews on Facebook
Best Option
This is the best method because reviews stay on the Reviews page forever.
Go to A’s Business Page
Click Reviews on the left side navigation
Click the Yes button under Do you recommend A?
A window will open to allow you to write a recommendation.
Confirm that the post is set to be Public.
Click the Post button when you are done.
You can only leave one Review per Business Page. If you want to change or update the Review, you have to delete the first review and re-do it.
Alternate Method
Go to A’s Business Page
At the top of the News Feed, click in the “Write a post…” field.
Write a recommendation.
You could add @person’s name so the post would show up on their personal profile
You can add hashtags, links to a blog post or website, etc. just as you would any post
This post will be sent out to the Business Page’s Likes as a normal post would be.
This post will work down the News Feed as new posts are added. It will only be seen for a short period of time.
Exchange Reviews
It’s a great idea to arrange mutual reviews with colleagues and business partners. They would follow the same steps on your business page. I recommend doing the posts 2-3 days apart in case you have shared Friends and/or Likes.
Manage Instgram From Your Computer!
Here is an excellent article explaining what you can do from your desktop on Instagram. You’ve heard me say that trying to do marketing from your cell phone is harder than doing it from your desktop. Not only is that screen really small, the features are different. This applies to Instagram, Facebook, LinkedIn, Twitter, etc. So if you start from your desktop you can do more work, faster, with fewer headaches. Then finish up from your phone when necessary. NOTE!! Check out #6 to improve your Instagram security.
Hashtags
Facebook Changes
Take a guided tour with Mari Smith of the new FB design. It’s causing a lot of angst and irritation among users. You can turn it off and return to the Classic view for a short time. But FB will force us all to move with them before long.
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