“The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016. – Radicati Group
Employees spend 13 of their working hours each week in their email inbox (on average). – McKinsey & Company
92% of online adults use email, with 61% using it on an average day. – Pew Research”
Statistics found on https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/
Every website needs regular maintenance and updating. That is especially true when the company moves from Arizona to Texas! Lea and Tom Porter relocated to Waco, Texas. The move was a perfect opportunity to update her site. Lea added photos of new projects, deleted photos of out-of-date styles and improved the page content.
Your Computer Lady recommends reviewing every page of your site at least twice a year. Read the content. Check each link and form to ensure they are functioning.
Everyone has lost count but there are been many versions of the LUA linecard. This is a growing company! YCL has done each update. Sometimes with a tight deadline in order to have fresh linecards for a trade show or architectural presentation. As needs have changed, the design of the linecard has changed from two 8.5×11 pages to two 11×17 pages and back. Your Computer Lady works to make each project productive and cost-effective for each client.
Many people ask me about doing Search Engine Optimization (SEO) on their website. YCL does only basic SEO using a special plug-in called Yoast SEO. Real, in-depth SEO is done by full-time professionals who follow the trends and watch for algorithm changes daily. Minimum cost per month starts at $500. Those $99/month “specials” are a rip off! Don’t fall for them. Real SEO takes a lot of time and knowledge. This article describes some steps you can take to do some organic work yourself. It’s a worthwhile read to get a sense of what SEO actually entails and why it takes so much time. If you understand some of the basic steps, you’re better able to judge companies that are offering SEO services. YCL is always available to review proposals and give advice also. Often having someone available “who speaks the language” helps simplify the decision making. Regretfully, there are bad people out there who will try to take advantage of your lack of knowledge. Don’t be dazzled by impossible claims to fame!
Email marketing has an ROI of 3800%. – DMA
The average order value of an email is at least three times higher than that of social media. – McKinsey
60% of marketers use conversion rates to evaluate an email’s effectiveness. – DMA
Nearly 1 in 5 companies (18%) reported an ROI of more than $76 in 2014, which is 3x more than 2013 figures (5%). – DMA
Email’s ROI was 28.5% compared to 7% for direct mail. – Chief Marketer
Revenue per email was $0.11 in Q1 2014 compared to $0.10 in Q4 2013. –Experian
29% of marketers look at ROI metrics to evaluate email effectiveness. – DMA
For every $1 spent, email marketing generates $38 in ROI. – Campaign Monitor
Emails triggered by behavior were responsible for 30% of revenue in 2014, up from 17% in 2013. – DMA
77% of ROI comes from segmented, targeted, and triggered campaigns. – DMA
50% of marketers anticipate their company’s spend on email to increase during 2015. – DMA
Twice a year Annabel teaches a Quantum-Touch certification program for new practitioners. For the last class, she wanted to reach beyond her personal network and engage with some new prospects. Your Computer Lady drafted a series of posts about Quantum-Touch. Some of the posts were boosted to reach a wider audience. Your Computer Lady also did a series of ads promoting the class. The increase in engagement on her Facebook Page and with the ads was impressive. Annabel reached several new prospects whom she can continue talking with about upcoming classes.
Social media results are most often long-term. You may hear of a miracle success story in the news. But that is the exception! Most results build over time with repeated contacts with an individual.
With the recent changes in Facebook’s algorithm, you may want to re-consider using a group to reach your A-list clients to build community with them. This article from Social Media Examiner details why and how. As Mari Smith says in the article “People love to belong.” A group gives you a tool to create that feeling for your clients.
While Betsy has an awesome site to let you browse the hundreds or probably thousands of promotional items available, she needs a site of her own to spotlight the knowledge and accomplishments of Andrade Promotions. YCL built the site and trained Betsy so she can update the site continually with new information. Betsy is very serious about educating her clients on not only the “hot” items but the safest and most appropriate for the client’s target market. For more information, contact Betsy atinfo@andrade-promotions.com
” This one’s easy. At least twice a week, and no more than once each business day, which is optimal. Post in the mornings.
I share my new or updated blog posts here, and I was only posting once or twice a week”
Statistics found on https://louisem.com/144557/often-post-social-media.