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Commercial vs. Transactional Emails: 5 Powerful Ways to Optimize Your Message

What would your email marketing team do with $650,000?

Whether you’re a hundred-strong team or a scrappy team of one, that’s a lot of moolah.

That’s the amount of an FTC settlement against Experian Consumer Services for violating CAN-SPAM by confusing transactional and commercial emails. The issue was not that their emails included colorful designs or even that it included information about Experian products.

It was that they did not allow members to opt-out of their emails.

Don’t make the same mistake.

Click here to continue reading.

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The Best 10 Personalized Email Templates by Industry and Use Case

We’ve got a few marketing secrets here at Litmus… and maybe your email team does, too.

We talk a lot about designing and coding emails from scratch. And we do a lot of that! But we also… sometimes… occasionally… use email templates. 😅

46% of email marketers have up to five emails in production at any given time. Sound familiar? And with teams averaging about 2 weeks to produce a single email, that’s a lot of concepting, designing, writing, HTML coding, reviewing, and testing in a short amount of time.

There’s nothing wrong with taking a few strategic shortcuts for your email marketing campaigns with an email template. But where email marketers go wrong is leaving templates exactly as they are, making them pretty blah campaigns—potentially sacrificing better business outcomes for speed.

Click here to continue reading. 

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How Can Cloud Services Protect Stored Data?

Cloud services have become an integral part of our daily lives, catering to various needs such as storage, computing resources, and application hosting. With the increasing amount of data being generated and stored in the cloud, data security has become a major concern for both individuals and businesses. In this document, we will discuss how cloud services protect stored data and provide a comprehensive understanding of the measures taken to ensure the security of our valuable information.

Read the details on Social Media Explorer.

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Top Digital Marketing Mistakes and How to Avoid Them

 

It’s important to know what not to do as you grow your brand and business. While digital marketing includes many channels and tactics, that doesn’t mean anything goes. 

The biggest digital marketing mistakes ultimately boil down to these eight failures, including failure to engage in email marketing and the lack of a clear strategy. 

No need to worry, though; forewarned is forearmed! Here’s how to avoid the most common digital marketing mistakes.

Get the tips from Constant Contact.

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Why Your Website is Valuable

This headline recently appeared in Tech Crunch. Read the full article here.

“Meta cuts off third-party access to Facebook Groups, leaving developers and customers in disarray”

Once again, with no notice or explanation, Facebook changed the rules on how you can use Groups.  Users have no voice. They have no alternatives. They have no control.

Any social media platform can change their software, their function, their pricing, etc. at their discretion.  You are using the software at their pleasure.  It’s irritating if they are PART of your marketing plan. It can be devastating if they ARE your marketing plan.

A safer process is to make your website your marketing hub.

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Is It Really Necessary to Log Out of Online Accounts? Or Can I Just Close My Browser?

This is a question with a lot of maybe answers!! Let’s see if we can break it down so you can take the best actions possible.

Why?  Think for a moment how much information about you a hacker would have if they accessed your email account.  Bank info. Credit card processer for your business. Doctor info. Client information. Friends lists. Employee info. Employer info. Amazon account. Travel plans. Children’s schedules.

Public Computers

If you are using a public computer (library, hotel, etc.) ABSOLUTELY log out of every program, every time.  Best option: Don’t use a public computer ever for highly sensitive work like your bank, your doctor’s portal, Amazon.)

Your Family Computer / Shared Office Computer

You have multiple people sharing a computer. Yes! Log out of every program every time. Don’t take the risk of someone getting access to your accounts. They may not intend to mess things up but they could accidentally cause you big problems.

Your Personal Computer/Tablet/Phone

Should the devise be stolen, the thief can open it up and use any app that is open. Yes, you have a password to open the devise. Do you think a good hacker can’t get past your password? Don’t place any money on that bet!

And since when did you plan to lose your device? No, it’s one of those nasty accidents of life.

A hacker can also access your Internet connection and waylay the session cookie to get into the app. Some session cookies are predictable so hackers can generate possible cookies!  This is one of the common uses of malware on a computer. Even a friendly person using your wireless network can pick up on session cookies.

BEST Practice

Log out of every online software every time.

If you think logging in just takes tooooooo much time, use a Password Manager like Last Pass. It will autofill login information for you from a desktop, tablet or phone.

The Federal Trade Commission estimates that it can take approximately six months and 200 hours of work to recover from an identity theft. This estimation is based on the amount of work needed to follow the necessary steps to ensure the victim is not responsible for the debt incurred.

Don’t be a victim! Log out!

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How to Write a Welcome Email: A Comprehensive Guide

“Hello! Welcome to this email! “

The first email you send to a prospect or new client is the most read email you will ever send.  Don’t waste this opportunity! Read this guide on how to write the most powerful message to put your best foot forward.

Click here to read the guide from Constant Contact.

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10 Free Ways To Grow Your Newsletter Subscribers

“As a marketing executive, you know how important it is to have a strong email list. A newsletter is a great way to stay in touch with your audience, promote your content, and generate leads. But growing your newsletter subscriber base can be a challenge.

There are a lot of different ways to grow your newsletter subscriber base, but not all methods are created equal. Some methods, like running giveaways, can attract a lot of subscribers, but they may not be all that targeted. If you’re not careful, you could end up with a list of subscribers who aren’t interested in your content or who you can’t reach with your marketing messages.”

Great advice from Social Media Hat.

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10 Tips for Developing an Effective Content Curation Strategy

I’m going to let Suzanne Wentley from Constant Contact do the preaching for me today! She explains how to curate and use interesting, powerful content in your email campaigns and social media. I would add that each piece of content can be used in multiple ways: blog posts, emails, social media.

Read the full article at Constant Contact.

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How to get started with onsite marketing

Onsite marketing is a strategy of combining all the visitor engagement tools on websites (popups, bars, signup forms, onsite notifications) into one cohesive plan. By combining them, businesses can decide what tools to use and when, resulting in a more organized strategy.

Click here to read the full Get Response article. 

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