Here is an excellent article about steps YOU can take to control your phone usage. It cites studies about improved relationships, mood, mental health.
TailWind released a study they did of 25,000 Instagram accounts & 1 million IG posts. Carousel posts outperform single image posts by 52%. Audience retention rates are higher for Stories than standard posts. 1.7 billion people browse Stories every day. Let’s get you started on more powerful posting!
More and more of my clients are getting leads from their Google Business listing. The reviews are powerful in building credibility and trust. This article walks you step-by-step through how to build a great profile. You can always call YCL for help!
Are you camera shy so you’ve put off making videos? Here is an idea for you! In these videos, you only see Andrea Jean’s hands and the tools or items she’s talking about. Would this work for your products or services?
Here is an EXCELLENT video explaining how to set a budget for doing Facebook ads! Social Media Examiner shares typical conversion rates, typical lead costs and lots of details. You’ll probably want to watch it twice!
This article from Forbes gives you some great suggestions for how to improve your communications with your clients. It’s a new world so we need new methods as well improving the standard methods.
I think this is a very excellent example of a sales email. It is promoting book sales. It could just as easily be used for a webinar, a class or an event.
- You see an image of the front of the book
- You see the costs
- You see a short description written with bullet points
Then there are images and descriptions to address specific pain points. After each section, there is a Buy Now button. The images “say” more than the descriptions.
In closing, there is another image of the book cover and a description. The costs are repeated.
So this is a fast skim to see if the information applies to me. The email keeps my attention by addressing specific pain points and different levels of need. They start with How to Meditate and move to How to Deepen Your Practice.
This email has a much greater chance of grabbing my interest than a message that has 1 description and 1 price. Especially if that description is long and wordy!
Here is a detailed list of the equipment you need to become a YouTube Rock Star!
MailChimp reports an average increase of 60% for clients who use a pop-up to encourage people to opt in for their newsletters. But there is a right way and a wrong way to build and present your pop-up. Read this article to learn best practices.
If you are considering adding videos to your marketing tool kit, here is a good article describing the process.