Click the link below to see my notes from the Social Media Examiner Report.
One of the worst things to hear from a client is “Oh, I didn’t know you did that!” So use your Marketing Calendar to ensure that you are covering all services/products on a regular basis. Keep those services “top of mind” for your clients. It’s easier and more profitable to expand a current client than to go out and get a new client.
Another excellent article from Social Media Examiner. These pros often work with larger companies who have social media teams. Not always, but often. So I added my thoughts for my small business people. We have to look at things a little differently!
First my answers then click the link to read the full article.
Should I continue to promote my business on social media? How?
Yes, continue using social media. I would recommend at least continuing the activity you have been doing. Show people that you’re still in business. If you were making twice a week posts on two platforms, keep that going.
If you or your staff have some extra time, start a new platform. Look at the social media demographics (I can email them to you) and start a new platform you haven’t had time for before.
Should my social media strategy change? How?
Review all of your content to be sure it’s relevant. If you’re a restaurant, advertising dine-in specials is going to fall flat. But take-out specials will be worthwhile. Every business can adjust. Be very clear on how people can help you and how you can help people.
Should I be running ads on social media? What kind of messaging should I use?
If you want to run ads, hire an expert to guide you. I can give you referrals to experienced professionals. The ads are not easy to set up. You need to set a clear budget. You need to carefully measure the results.
If you haven’t ran ads before, I would wait a bit to get started. Are you doing everything else? Up to date website with solid search engine optimization? Email marketing? Phone calls? Videos? Are you participating in groups on Facebook or LinkedIn? If you’re doing all these things, you probably need to add in social media advertising.
How can I use social media to move my transactions online?
Make sure you post about the ways you use online transactions to help your clients. Online meetings? Video training? Catalogs on your website? Be very clear what is available to your clients.
We are all learning new things and shifting some ways we do business. Be creative. Be kind.
I’ll close with my favorite social media quote –
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”
Here is a really good article describing the different types of logos. These are terms and concepts you should be familiar with as a small business owner. When you talk with your web developer or your promotional products adviser or your printer, you need to understand these options.
As a small business owner, I know you wear a lot of hats. All of them aren’t comfortable hats! I’m a big proponent – obviously – of outsourcing those uncomfortable, inefficient hats. HOWEVER, even if you outsource a task, you remain the business owner. You need to have a general idea of what your options are and what the process is. This puts you in the driver’s seat to ensure your vision is met by every marketing effort.
This is the best method because reviews stay on the Reviews page forever.
Go to A’s Business Page
Click Reviews on the left side navigation
Click the Yes button under Do you recommend A?
A window will open to allow you to write a recommendation.
Confirm that the post is set to be Public.
Click the Post button when you are done.
You can only leave one Review per Business Page. If you want to change or update the Review, you have to delete the first review and re-do it.
Go to A’s Business Page
At the top of the News Feed, click in the “Write a post…” field.
Write a recommendation.
You could add @person’s name so the post would show up on their personal profile
You can add hashtags, links to a blog post or website, etc. just as you would any post
This post will be sent out to the Business Page’s Likes as a normal post would be.
This post will work down the News Feed as new posts are added. It will only be seen for a short period of time.
It’s a great idea to arrange mutual reviews with colleagues and business partners. They would follow the same steps on your business page. I recommend doing the posts 2-3 days apart in case you have shared Friends and/or Likes.
Business Can Continue With Online Meetings!
Your Computer Lady was an early adopter of online meetings. It’s often my preferred method of meeting for its simplicity and time-savings.
But with COVID-19, online becomes more important. You can keep your business functioning in many ways with online meetings.
Yes, you can email but using video calls or online meetings allows easier, more clear communications.
This is an app for iPhone or Android that allows chat as well as video calls. I work with a programmer in Germany and we meet 2-3 times a week via video. After you download the app, you place a video call just like you would a phone call. Apple provides a similar service called FaceTime. (What’s App is free!)
Zoom or GoToMeeting
Online meetings give you video, chat, screen sharing with 1 or 1000 people. There are free accounts with limited features and more robust plans that have monthly fees.
Your Computer Lady can help.
- You can use my account for a one time meeting.
- I’ll help you set up your own account.
- I’ll be your tech support during a meeting.
- I’ll train you to use the meeting service.
We are all going to need to make changes and adjustments during this crisis. But there’s no need to panic. We can do business! We can find work-arounds and hacks to make it happen.
Call me if you have questions or need assistance.
PS – You can use the same online meetings to stay in touch with family and friends. If you can’t do an in-person visit, jump online. Share those smiles!
Great article to get your brainstorming going on how to keep your business moving forward even in the midst of a crisis. We can survive this as we have survived other disasters and crises. We just have to think differently and be creative! I’m seeing a large jump in my clients who want to do online meetings and to take their email marketing to the next level. I’m also seeing website refreshes to get the message out loud and clear.
“In today’s digital workplace, more organizations offer the option for remote work in an effort to cut overhead costs, reach talent in other geographical regions, and give employees a more flexible schedule. In fact, 74% of organizations believe that flexible working has become the “new normal”. Now, in light of the spread of coronavirus disease (COVID-19), some organizations are even requiring remote work. “
Click here to read the full article.