One of the worst things to hear from a client is “Oh, I didn’t know you did that!” So use your Marketing Calendar to ensure that you are covering all services/products on a regular basis. Keep those services “top of mind” for your clients. It’s easier and more profitable to expand a current client than to go out and get a new client.
Customer reviews are becoming more important on social media platforms. It isn’t just Yelp for restaurants! I started my research for a new dentist at Yelp last weekend. More and more of my retail clients are telling me about business coming in after reading reviews on Facebook, Google or many of the other sites. You need to respond to good reviews and to bad ones. Don’t be afraid of bad reviews. If you have 20 5 star reviews and 1 griping curmudgeon, people are going to downplay the complainer. We all know people like that. But note in this article how few people respond to good reviews and how responding increases sales!! If you need help putting together your action plan, call Your Computer Lady.
Can I get an Amen!! This is an excellent article outlining the value of keeping your website up to date and some steps for how to do it. Please read this while looking at your website!
Recently I met a new person at a networking event. We exchanged cards. In the brief time we had to talk, it sounded like we could do business together. When I got back to my office, I went to her website to learn more about her. There was nothing there! Just a pretty picture. No detail on what she does. Why she does it. How she does it. Nothing. What a lost opportunity! Her site should have explained her business to me and made it easy for me to schedule a meeting with her to see if we could do business together.
The U.S. Small Business Administration recommends that you spend about 8% of your gross revenue on marketing and advertising.
Having an Inbox, Social and a Promotions tab is too much!! Sorting is supposed to help but it just mucks things up for me.
So turn the extras off.
- Go to Settings
- The Inbox tab
- In the Categories section,
- Un-check Social, Promotions, Updates, Forums
- At the bottom of the page, click the Save Changes button
Go back to your Inbox. There’s only 1!!!!
How does your prospect or client KNOW that you are the expert they’re looking for?
#1 Reviews on your website plus social media platforms.
#2 Information on your website. Show your credentials, your education, your experience right up front on your site. Make it easy for the prospect to trust you. Use blog articles to go in depth about your topic(s). Get into the nitty gritty. Go wide on a topic to show the whole breadth of your knowledge. When the visitor finds information readily on your site, they develop trust in you.
Microsoft is ending all support for Windows 7 on JANUARY 14, 2020. No more procrastinating!! You need to move to Windows 10 before that date. The sooner the better so you have time to update printer drivers, Office and other software, other hardware, etc.
Contact Building Bridges Business Solutions asap. They’ll take good care of you.
If you aren’t sure which version you have
-Go to Settings
-Scroll down to the Windows specifications section
-Look at Edition
Working on your 2020 Marketing Calendar? Here is some guidance from the experts about where to focus your social media efforts.