September 18, 2019 By yclmanager5 Leave a Comment

Expert

How does your prospect or client KNOW that you are the expert they’re looking for?

#1 Reviews on your website plus social media platforms.

#2 Information on your website. Show your credentials, your education, your experience right up front on your site. Make it easy for the prospect to trust you. Use blog articles to go in depth about your topic(s). Get into the nitty gritty. Go wide on a topic to show the whole breadth of your knowledge. When the visitor finds information readily on your site, they develop trust in you.

September 11, 2019 By yclmanager5 Leave a Comment

Your Website is Important!

88% of consumers say they check out a company online before making a purchase. Even if they’ve met you at a networking event, heard about you from a friend, seen your ad, etc. They’re going to look at your website to see who you are. So be sure your website clearly answers their questions. Think about it. What questions do you get asked the most? Especially from prospects and new clients. Are those answers easily accessible on your site? If not, let’s get it done today!

September 4, 2019 By yclmanager5 Leave a Comment

Website = Credibility

Recently I met a new person at a networking event. We exchanged cards. In the brief time we had to talk, it sounded like we could do business together. When I got back to my office, I went to her website to learn more about her. There was nothing there! Just a pretty picture. No detail on what she does. Why she does it. How she does it. Nothing. What a lost opportunity! Her site should have explained her business to me and made it easy for me to schedule a meeting with her to see if we could do business together.

August 25, 2019 By yclmanager5 Leave a Comment

Marketing

One of the worst things to hear from a client is “Oh, I didn’t know you did that!” So use your Marketing Calendar to ensure that you are covering all services/products on a regular basis. Keep those services “top of mind” for your clients. It’s easier and more profitable to expand a current client than to go out and get a new client.

August 13, 2019 By yclmanager5 Leave a Comment

How to Connect Instagram to Facebook

At last week’s Friday Free-For-All, I was asked about connecting Instagram to Facebook so you could make a post on Instagram and have it show up on Facebook. Click here to download the steps!

August 12, 2019 By yclmanager5 Leave a Comment

Time for a new website?

“All things considered, the growth of websites has been quite remarkable thanks in large part to a decision on April 30th, 1993 by CERN. This decision made the world wide web available on a basis that was free of royalties.
In essence, it became a public domain which allowed people around the world to create their own websites.
It is interesting to note that the growth of the internet started in the 1970s and continued on a limited basis until the early 1990s. However, the world wide web itself is credited to Tim Berners-Lee, who began it in March, 1989 and introduced the first server, browser, and editor along with HTTP and HTML.”

Information found on https://www.millforbusiness.com/how-many-websites-are-there/

Is it time to start a website for your business? Let Your Computer Lady help! Click here to learn more about our one year website package.

August 5, 2019 By yclmanager5 Leave a Comment

Announcement Emails

Announcement emails are an overlooked opportunity. They build excitement about your event, your new product, your new personnel. This article talks about the best way to write announcements. Like all of our marketing efforts, we need to make the announcement from our clients point of view, not our own. Why should they be excited with us? Click here to read the full article.

July 31, 2019 By yclmanager5 Leave a Comment

Is Facebook Organic Marketing Dead?

Here is my synopsis of Michael Stelzner’s interview with Mari Smith.

Michael is owner/editor of Social Media Examiner, my favorite social media newsletter.

Mari is a long-time expert on Facebook marketing. She does great training sessions and provides excellent content on her Facebook page.

Intriguing change to Facebook’s mission: Used to be “to connect the world.” Now it is “giving people the power to build community and bringing the world closer together.”
Facebook is putting more emphasis on groups including making them more business-friendly and allowing ways to monetize the groups.
The ability to boost a group post and other features for groups are in the pipeline.
Facebook is working on end-to-end encryption and short-life content.
Don’t link to your YouTube videos from Facebook. Since YouTube is a major competitor, Facebook isn’t giving the videos reach.
Instead upload your videos directly to Facebook.
Link posts which link to outside content get the lowest reach and lowest engagement per BuzzSumo’s analysis of 777 million posts.
Average reach of a post is now 1 – 6%. It used to be 5-10%.
Video posts outperform photo and still image posts by 73%.
Question posts are popular with Facebook. They take up less space in the newsfeed and generate “community” conversation.
Video is extremely popular with Facebook because they are trying to become a major player in the digital streaming arena.
Advertising in video is growing and will be economically feasible for small businesses in a short time.
BuzzSumo’s study revealed that the optimal length for a Facebook Live video is 3-4 minutes. Facebook will let you go longer if you have engagement from the audience.

My Conclusions:

Successful organic marketing on Facebook is much harder, more expensive and more risky than previously.
Paid advertising is required in combination with organic.
You can’t ignore Facebook but you can limit the effort.
Be clear about your goals for Facebook marketing.
Increase your Facebook budget if you want Facebook results. This means more dollars for organic posts and more dollars for paid advertising.
Consider other social media platforms that are used by your audience and expand those efforts.

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