Interesting article about improving your email results with Interactive Content. It’s from the experts at Constant Contact.
New Instagram Feature!! Guides! This is the ability to put like content in a folder to help your followers find content they want quickly. This is an excellent new tool for you to use. Watch the Social Media Examiner video to learn how to do it!
I frequently talk with you about having a list of your Keywords at your fingertips while you are writing blog posts, social media posts, web page content. This helps ensure that you use the best words and a mix of words for Search Engine Optimization (SEO) and for reader searches on any platform. Here is a list for you of Power Words to make your content more compelling. These are great ideas! Print this article out and keep it with your Keyword list. You can write better copy to more your marketing efforts more effective! Print this out right now!
The #followforfollow tag on Instagram has millions of posts but it’s useless in terms of attracting the right kind of followers. That kind of following will never translate into sales. As social media authority Tori Tait puts it, you want to be “purposeful, not popular.” Here is a step-by-step guide on how to build your audience!
Illustration: Annelise Capossela/Axios
Never have humans talked, tweeted or texted more words — and found it more difficult to be heard.
Why it matters: In this era of nonstop noise, every person must be a skillful communicator. Yet most struggle at it.
- Customers and employees are demanding to know what companies stand for. Most executives have been lousy at providing an answer.
- Our remote and hybrid working world puts a premium on clarity and consistency of message. Most managers are unprepared.
- When communication fails, teams and ideas fail. 30% of all project failures are the direct result of poor communication, according to a Project Management Institute study.
Here are a few tips we have learned running a media company that you can use to bust through the noise:
- Write like you speak. Jargon, throat-clearing and well-known background weigh your message down. Conversational language is captivating.
- Ruthlessly prioritize. Attention spans are short and shrinking. Accept it. Get to the point quickly so readers can move on. 60% to 80% of people will scan, not read, what you write, University of Maryland research found.
- Repetition matters. If you want someone to remember something, communicate crisply — and repeatedly. By the time you have annoyed yourself, others are probably starting to hear you.
- Diversify. Fast. Every person needs to be able to speak authoritatively — or listen authentically — about diversity, equity and inclusion. If you rolled your eyes at this one, get help, quick.
The big picture: The communications crisis isn’t confined to business or top leaders. The more noise and distraction, the more precision and efficiency matter in being heard — and remembered.
- Just look at politics: Power no longer flows from position, seniority or money. It flows to those who master — or game — modern, short-burst communications on cable or Twitter.
- Teachers, preachers, small-group leaders — everyone who communicates one-to-many — face similar challenges in penetrating brains rewired by quick-twitch technology.
📱 You’re invited: Join Jim VandeHei and other Axios colleagues Friday at 12:30 p.m. ET for a half-hour virtual event, “The War for Attention: Communication Rules for a Hybrid Workforce.” Sign up here.
Many of you are in “sensitive” industries so you’re having more trouble with Facebook on your posts being flagged and/or your ads being rejected. Here is an excellent article about how to be successful with Facebook. (And the other platforms!)
The value of a team website is that new members can easily, cost-effectively, productively get on the site quickly!
Karla Flores Smith, Regional Sales Leader, did an email introduction for Brandi Martinez on May 11th so Your Computer Lady could help her get started with the tools to build her insurance business. Brandi is brand new to insurance and owning her own business. YCL had her complete a simple form to get her Facebook business page published by May 25th. We were able to add her contact information and calendar to the team website by May 26th.
All that and Brandi and Pamela celebrated their birthdays in the meantime!
After several months without emails, Patricia Crawford put together an excellent Welcome Back! email for her clients. It resulted in a good Open Rate and positive feedback from her clients.
Did You Know…
- An email is 5x more likely to be seen than a Facebook post?
- Transactional emails have 8x more opens and generate 6x more revenue?
- The Return On Investment (ROI) is over $38 for email?
- Email ROI is 28.5% compared to 7% for direct mail?
Take a look at the Acupuncture Alternative Care email!
Sometimes you just need a little TLC!
The AAC website has good navigation, good graphics and good content! It just needed a little updating. Your Computer Lady is happy to do one time or monthly updates to keep a site current.
In this recent update, we:
- Changed the address for Patricia’s new location
- Added new service she is now offering
- Fixed a broken photo slider
- Edited some page content
Visitors come to your website researching your firm or seeking information. Nothing is more frustrating for them than finding out of date information!
Beautiful custom cabinets deserve a beautiful custom web site to show them off! The primary goal of the Cornerstone web site is to display the wonderful photos the company has of completed projects. YCL created portfolios by room and also by project to better fit the visitors’ needs. In addition, Cornerstone wanted to “brag” about the high quality manufacturers they work with. YCL developed pages for each manufacturer with photos, information and links to the manufacturers’ sites where necessary.
There’s a lot to learn about cabinets! Owner, Chris Boulton, had written a series of articles titled Cabinets 101. YCL adds to that knowledge base with articles about new counter-top surfaces, current trends in cabinets, colors, lighting, and even cabinet “jewelry!”
A monthly email gets Cornerstone’s name in front of prospects to encourage purchase decisions. It also keeps Cornerstone top of mind with clients, designers and vendors who can give referrals.