This synopsis of a new book just released is worth a read. How do we stop the bad users of the Internet without becoming Big Brother or full-time censors?
Click here for more information.
How To Stand Out in the Social Media Crowd
Every day millions of blog posts and social media updates are published. So you need yours to cut through.The trick to doing this? Using great graphics. Facebook says posts with graphics get 3.2 times more engagement (likes, comments and clicks). HubSpot has found that visual content is 40 times more likely to be shared online.
Pinning Calendar to Help You Plan
Here is a calendar and some very interesting stats about pinning. My Marketing Calendar looks different but follows the same concept.
Privacy at Pinterest
Pinterest is working hard to become a profitable company. Yea, American capitalism! They’ve add “Promoted Pins” which you pay for. Now they’re adding in “Buying Pins” to let you buy directly through them. They’re going to have your credit card info and share it with the seller. Is this convenience really worth the risk you’re taking? It’s so much trouble to go to the buyer’s site and make a purchase?! Now your credit card info is sitting in two places waiting to be hacked.
In addition, Pinterest is going to start tracking your purchases. See their example in the text below. I encourage each of you to go into your settings and turn off “Order History.” You don’t need Pinterest “helping” you decide what to buy.
These may seem like little things, not worth the bother to stop. But THINK! You are giving out your private info. Of course, someone is going to use it. Of course, someone is going to steal it. So stop the problem at the beginning. Don’t buy through Pinterest. Turn off their tracking mechanism.
Pay attention! Be careful about sharing information. You can stop a lot of the invasion of privacy with simple steps. You can control a lot of your privacy and security.
PS – I can’t take about privacy or security without discussing passwords. You need to use strong passwords. You need to have a different password for every account, not one password that you use everywhere. Read this article about a simple password method. I’ve been using it for 3-4 years now and can assure you it works and works easily.
“Soon, we’ll launch buyable Pins to U.S. Pinners on iPhone and iPad. Today, we’re rolling out a few updates to our Privacy Policy to help you understand how these buyable Pins will work. Here’s a quick look at those updates.
1. When you buy something on Pinterest, you’ll need to share some payment and contact info with us so that we can complete your order. We’ll save this info so you don’t have to type it in next time you make a purchase. We’ll also share this info with the seller, and they’ll treat it as if you bought from their website directly.
2. We also hope to make Promoted Pins even more relevant and useful to Pinners like you. For example, if you purchased a camping tent on Pinterest, we may show you Promoted Pins for other outdoorsy products.
If you don’t want your purchases to be used to customize Pinterest, just go to “Order history” from your account settings and swipe to hide your purchases.
To see these updates, visit our Privacy Policy.
1. When you buy something on Pinterest, you’ll need to share some payment and contact info with us so that we can complete your order. We’ll save this info so you don’t have to type it in next time you make a purchase. We’ll also share this info with the seller, and they’ll treat it as if you bought from their website directly.
2. We also hope to make Promoted Pins even more relevant and useful to Pinners like you. For example, if you purchased a camping tent on Pinterest, we may show you Promoted Pins for other outdoorsy products.
If you don’t want your purchases to be used to customize Pinterest, just go to “Order history” from your account settings and swipe to hide your purchases.
To see these updates, visit our Privacy Policy.
To learn more about buyable Pins, check out our Help Center.
The Pinterest Team”
The Pinterest Team”
The Dead Zones: When Not to Post on Social Media
Pinterest Case Study: Sony Electronics
Sony used an email to boost their Pinterest activity then continued building their community through creative boards. None of these steps were difficult or expensive. You could do this!
Click here to read the case study. http://business.pinterest.com/case-study-sonyelectronics/
Pinterest Case Study: Lowe’s
Lowe’s has developed a strategy to use Pinterest to spread the use of the creative projects information. The plan is also giving them good feedback on what projects are connecting with their customers, what colors are trending, where their marketing needs to go. You can do this too!
Read the full case study: http://business.pinterest.com/case-study-lowes/
Understanding One Way People Find You Online
Sometimes social media seems overwhelming. It is so big with so many options! This article is a simple, clear example of how you can use social media to get your message across. Maybe you need a new perspective on your marketing. “We’ve always done it this way” just doesn’t work. But you don’t have to mortgage your first born or make huge changes. Just make some simple adjustments to make a clear statement. Be consistent with your efforts. Monthly Facebook posts aren’t going to get much notice.
Your Computer Lady can help. I can help you come up with a Marketing Calendar to get you going and keep you on track. We can brainstorm ideas and pull in social media gurus when needed. Today is the time to start. Call me!
Understanding One Way People Find You Online- From Constant Contact Blogs
“The other night, my wife Reese was “surfing through Pinterest.” (Her words.)
One “Pin” that she found had some healthy lunch ideas, perfect for anyone with kids. (We have twin 9-year-old girls.)
Each of the healthy lunch ideas were designed to fit in these trendy food containers. Each lunch display was beautifully photographed.
Reese clicked on the Pin that took her to a blog post that detailed even more lunch ideas and how she could package them all up. At the end of the blog post was a call to action to take a look at the different container sets available to purchase.
Now, our girls can plan on some neat lunches in cool containers they’ll be taking to school.”