88% of consumers say they check out a company online before making a purchase. Even if they’ve met you at a networking event, heard about you from a friend, seen your ad, etc. They’re going to look at your website to see who you are. So be sure your website clearly answers their questions. Think about it. What questions do you get asked the most? Especially from prospects and new clients. Are those answers easily accessible on your site? If not, let’s get it done today!
Recently I met a new person at a networking event. We exchanged cards. In the brief time we had to talk, it sounded like we could do business together. When I got back to my office, I went to her website to learn more about her. There was nothing there! Just a pretty picture. No detail on what she does. Why she does it. How she does it. Nothing. What a lost opportunity! Her site should have explained her business to me and made it easy for me to schedule a meeting with her to see if we could do business together.
This article does a really nice job of outlining how to use FB posts to drive traffic to your website. They are talking about blogs specifically but the same principles work to drive traffic to any page of your website. We’ve talked about these steps before but I thought it would be good to hear the “lecture” from someone new! LOL
Please take time to read this! If you understand the overall principles, you and I can do a better job implementing the steps. You can call me with any questions this brings up.
Facebook posts can be very effective. But they don’t work as a shoot and splatter technique! They have to be purposeful.
Social Media Examiner article: How to Use Facebook to Drive More Traffic to Your Blog
“All things considered, the growth of websites has been quite remarkable thanks in large part to a decision on April 30th, 1993 by CERN. This decision made the world wide web available on a basis that was free of royalties.
In essence, it became a public domain which allowed people around the world to create their own websites.
It is interesting to note that the growth of the internet started in the 1970s and continued on a limited basis until the early 1990s. However, the world wide web itself is credited to Tim Berners-Lee, who began it in March, 1989 and introduced the first server, browser, and editor along with HTTP and HTML.”
Information found on https://www.millforbusiness.com/how-many-websites-are-there/
Is it time to start a website for your business? Let Your Computer Lady help! Click here to learn more about our one year website package.
JotForm is an established company that lets you create forms to use on websites. Your Computer Lady has used them several times. They have a new program that lets your form become a PDF immediately. So instead of getting an email with an unfamiliar looking line of fields, you receive a PDF with graphics, field titles, electronic signatures, etc. The PDF is ready for distribution to your peers or even to clients! Much more user-friendly!! Click here to check it out!
Many websites have an FAQ Page as part of their navigation. Maybe it would be beneficial for your site. Consider these questions to see if you need one.
- Do you have questions that clients ask frequently, repetitively? Yes? Then an FAQ Page would be a good addition.
- Let me point out, however, that the answers should be covered in detail elsewhere on your website. If the answer is important there should be a Page or a blog post with a full answer. The FAQ is a concise answer. The FAQ can include a link to the more detailed answer.
- Do you need content for SEO purposes? Yes? An FAQ Page would be a good addition.
The more solid content you have on your site describing your business, services or products, the happier Google and other search engines will be with your site and the higher you will rank in search results. The FAQ Page gives you the opportunity to put the same answer in two places! As the Page content will be more extensive than the FAQ answer, you won’t have duplicate content either. Another SEO plus.
Linking from FAQ answers to other pages of your site also give you internal links which are a benefit in SEO.
- Do you have a large site with numerous pages? Yes? An FAQ Page would be a good addition.
A good rule of thumb is to have your most important information within 2 clicks for your site visitors. So content on a level 2 or level 3 page can be made quickly accessible with an FAQ Page. Your answer includes a link to the page with the detailed answer.
- Do you include information for industry associations, industry experts, etc. for credibility for your business? Yes? An FAQ Page would be a good addition.
Your website can become a resource for your visitors. They know you have links, posts and other information relevant to your industry. An FAQ answer can include a link to another website. I would use this sparingly but it can be helpful. Outside links to credible sites do have value for SEO purposes. But the real value is being trusted as a good resource to your visitors. They can skip googling a question because they know the answer is on your site and easy to find.
Some sites use an Industry Links Page for this purpose. FAQs go beyond a link to the organization’s Home Page and give specific answers. Does someone offer CAD drawings or safety guidelines or a metric conversion chart? Does someone have a great checklist or how-to article? If your clients ask for this type of information frequently, consider putting it on your website on a Page or blog. Or use an FAQ to direct people to the information.
A standard FAQ on the navigation menu
Here is a unique FAQ Page that is in the middle of a page instead of on the top navigation
Here’s the best article I’ve read explaining why you need an SSL Certificate on your site. Please read it!
This message recently appeared in my Inbox.
In plain words, Google is now indexing / ranking my website based on my mobile version. Luckily I have a mobile-friendly website already.
Because the amount of searching done from SmartPhones and tablets is growing, Google is putting more emphasis on mobile websites.
Most businesses need a “mobile-friendly” site. When you visit from your SmartPhone, you see the same website. It’s just arranged differently to view easier on a SmartPhone. Some businesses – restaurants, dry cleaners, retail stores, etc. need a separate mobile website. Since a large portion of their visitors are coming from mobile, their sites need to be customized for the mobile viewer. For example, if I’m trying to find Zappone’s Italian Bistro to pick up a pizza on the way home, I don’t care about the company history or management team. Just show me where to go for the pizza!
First, do you need a special mobile website?
If not, do you have a mobile-friendly website?
If not, call Your Computer Lady today!
Each image you upload to your website has a Title, Alt Text and Description. You should use all three fields!
Example: Picture of me on the Your Computer Lady site
Actual file name: Pamela headshot final 3.jpg
Title: This is a clear, easy to understand title. EX: Pamela Bir, President
Alt Text: The #1 purpose of the Alt Text is for people who can’t see the image. So the text should be a description such as Pamela Bir, President, headshot. Search images also use the Alt Text when they are looking at your site so use keywords if you can such as Pamela Bir, President.
Description: This is an internal field that can be very helpful to everyone working on the site. The field is searchable. So if you’re looking for a particular image, a good description helps you find it. EX: Pamela Bir, President, headshot July 2018 at WSRG meeting
If your site has lots of images, there is a plug-in that can be added that lets you set up folders to group the images to make them more manageable.
Many people ask me about doing Search Engine Optimization (SEO) on their website. YCL does only basic SEO using a special plug-in called Yoast SEO. Real, in-depth SEO is done by full-time professionals who follow the trends and watch for algorithm changes daily. Minimum cost per month starts at $500. Those $99/month “specials” are a rip off! Don’t fall for them. Real SEO takes a lot of time and knowledge. This article describes some steps you can take to do some organic work yourself. It’s a worthwhile read to get a sense of what SEO actually entails and why it takes so much time. If you understand some of the basic steps, you’re better able to judge companies that are offering SEO services. YCL is always available to review proposals and give advice also. Often having someone available “who speaks the language” helps simplify the decision making. Regretfully, there are bad people out there who will try to take advantage of your lack of knowledge. Don’t be dazzled by impossible claims to fame!