Many people ask me about doing Search Engine Optimization (SEO) on their website. YCL does only basic SEO using a special plug-in called Yoast SEO. Real, in-depth SEO is done by full-time professionals who follow the trends and watch for algorithm changes daily. Minimum cost per month starts at $500. Those $99/month “specials” are a rip off! Don’t fall for them. Real SEO takes a lot of time and knowledge. This article describes some steps you can take to do some organic work yourself. It’s a worthwhile read to get a sense of what SEO actually entails and why it takes so much time. If you understand some of the basic steps, you’re better able to judge companies that are offering SEO services. YCL is always available to review proposals and give advice also. Often having someone available “who speaks the language” helps simplify the decision making. Regretfully, there are bad people out there who will try to take advantage of your lack of knowledge. Don’t be dazzled by impossible claims to fame!
“While the growth of the web has been explosive, one of the biggest jumps occurred in 2013 when the number of websites grew by almost a third.
Today, Apache together with nginx currently hosts just over half the websites that exist. However, Microsoft is closing fast and they are expected to get a bigger market share soon.
It is also expected that the number of websites will continue to grow for the foreseeable future.”
Statistics found on https://www.millforbusiness.com/how-many-websites-are-there/
- 22% of New U.S. Registered Domains Run on WordPress
Out of every 100 domains registered in the U.S., 22 of them will be run on WordPress. Considering that an average of 120,000 domains are registered worldwide per day, it’s safe to say that WordPress is growing by leaps and bounds.
That “18.9%-of-all-website” figure is increasing all the time.
- WordPress.com Gets More Unique Visitors Than Amazon (Us)
WordPress.com records an astonishing 126M unique visitors per month, while Amazon falls quite a ways behind, clocking in at 96M uniques per month.
“All things considered, the growth of websites has been quite remarkable thanks in large part to a decision on April 30th, 1993 by CERN. This decision made the world wide web available on a basis that was free of royalties.
In essence, it became a public domain which allowed people around the world to create their own websites.
It is interesting to note that the growth of the internet started in the 1970s and continued on a limited basis until the early 1990s. However, the world wide web itself is credited to Tim Berners-Lee, who began it in March, 1989 and introduced the first server, browser, and editor along with HTTP and HTML.”
Information found on https://www.millforbusiness.com/how-many-websites-are-there/
Is it time to start a website for your business? Let Your Computer Lady help! Click here to learn more about our one year website package.
This article does a really nice job of outlining how to use FB posts to drive traffic to your website. They are talking about blogs specifically but the same principles work to drive traffic to any page of your website. We’ve talked about these steps before but I thought it would be good to hear the “lecture” from someone new! LOL
Please take time to read this! If you understand the overall principles, you and I can do a better job implementing the steps. You can call me with any questions this brings up.
Facebook posts can be very effective. But they don’t work as a shoot and splatter technique! They have to be purposeful.
Social Media Examiner article: How to Use Facebook to Drive More Traffic to Your Blog
Mobile Friendly aka Responsive means that your site will automatically adjust to fit any size monitor including a tablet, a cell phone or a 32” flat screen. The view will require little or no scrolling to see the navigation and content. This is not to say your site will be beautiful on a cell phone screen! Especially if you hold the screen in portrait view instead of landscape view. But the site is useable on a mobile device. Mobile Friendly is enough for the majority of businesses.
There is give-and-take to make a Mobile Friendly site. I will be limited to options with images. I will be limited in formatting text as the site must have a flow to move from 32” to 4”.
But let’s say you are a restaurant, a clothing store, a consumer oriented business, a brick-and-mortar store. Then you possibly need to up your game to a Mobile Ready site. Mobile Ready means the navigation and content have been trimmed down and formatted specifically for mobile devices. If I’m looking for your restaurant to place a to-go-order, I’m not interested in the history of your company. Give me the phone number, the address and quick access for directions. You may even want to trim your menu for the most popular pick up items.
A Mobile Ready site always has a link to take me to the full website. If there is something specific I want, I can find it.
Stop right now. Look at your site on your cell phone. Check the portrait view. Check the landscape view. Take a look at the site on a tablet. Check both portrait and landscape views.
Google reports that 50-60% of searches are now done on mobile devices. That number is only going to grow.
Don’t shortchange yourself by having a site that isn’t mobile friendly.
One of the most important things your website should be doing for you is growing your email list. Think about it! Someone found your website out of all the billions of sites out there. You have the start of a beautiful relationship!! Now you want to stay in touch and continue educating them about your company.
Offer them something in exchange for their email!
Here is a very nicely done example of a company offering an eBook in exchange for my email. They offered valuable information I wanted. A list of foods to increase metabolism. They made the process easy. I had to enter only my email. They made the offer appetizing. A nice photo in the background. A simple, easy to read offer.
You can offer something pertinent to your business.
- White paper or eBook of valuable information – “Resources To Save You Time and Money”
- Checklist of related information – “Checklist to Prepare Your Pool for Summer”
- Special offer – 30 minute, no charge, no obligation phone consultation or No charge service quote
- Discounts – 20% off your first pedicure
Your website should make you money! Email opt ins are a powerful option. Call Your Computer Lady for help on the offer or to update your website.
YCL doesn’t just build new web sites. We love working on existing sites to expand them, polish them and add new features. That’s just what we’ve done with Nancy Tossell, the founder of Because Women Care. Nancy had a good site. It was time to grow! YCL worked with her to tweak the features. Pamela also discussed marketing ideas to help Nancy reach the target audience she was eager to talk with.
Having a web site is as necessary today as having a business card or business phone. Tim Smith knew this and came to YCL for his first web site! Tim wrote the page content with a little polishing by YCL. We worked together on photos. The star of the site is the eCommerce shopping page. Tim’s regular clients can order standard products right from his site to make life simple and easy.
Simple can be a good thing for web sites! These two storage businesses in small towns needed basic information about hours, contact and rates. YCL built one page sites that covered everything!