If you manage a Facebook Group, you need to be sure you are gathering emails from that group! Facebook owns the group. You own the emails! And having emails open so many marketing doors for you. Here are detailed instructions from Social Media Examiner on how to gather emails from a group.
I received a notice from HootSuite which is a tool I use for scheduling social media posts. They are an official Facebook Partner.
HootSuite will no longer allow me to make a post to a personal Facebook profile. So I can make a post and schedule it to any other social media platform. I can schedule to Facebook business pages or groups. But I can’t post to a personal profile.
Why? Facebook is tightening up on people who use personal profiles for business. It has always been against their rules. But since January when the new algorithm came out, they are watching personal profiles more closely. Having HooSuite block personal profile posts is one more step.
PLEASE! Stop making business posts on your personal profile now! Set up a FB business page and use it to promote your business. I know it sometimes seems harder to make a business page work for you. But you need to abide by Facebook’s rules or they will shut down your personal profile. They can turn you off with no notice, with no recourse. You can send complaints and requests to be reinstated but who knows if you’ll get an answer.
If you need help setting up the business page or learning how to use it:
Join my Friday Free-For-All call to ask your questions.
Schedule a one-on-one meeting with me to do the set up together. I can save you time and give you suggestions to make it more beneficial
Check your settings on Facebook to cut down on how Facebook uses your info and how they sell your info.
From your personal profile,
Click the drop-down arrow on the top right corner and select Settings
Go to Apps and Websites on the left side navigation.
On the Active tab,
Select an app then click the Remove button to deactivate it.
These are 3rd party apps that have access to your Facebook profile, Friends, etc.
Go to Ads > Ad Settings
Click the button at the far right beside Ads based on data from partners
Change to Not allowed
Click the button at the far right beside Ads based on your activity on Facebook Company Products that you see elsewhere
Change to Not Allowed
Click the button at the far right beside Ads that include your social status
Change to No One
I know you get tired of me on the soapbox. So here is Courtney Donahue Foster on HER soapbox. She’s a FACEBOOK guru but she’s promoting email marketing as a necessary alternative. So if you aren’t emailing your clients, call me today! Let’s get started!
Her recent email said –
“Imagine a marketing platform not limited by a newsfeed algorithm.
A platform that you own.
A platform that allows your followers to actually see all of your content.
A platform with the highest ROI of any marketing platform.
That platform? Email marketing.
And if that doesn’t thrill you right now, I want to change that.
Because at the end of the day, you don’t own your Facebook likes, your YouTube views, or your Instagram hearts.
But you do own your mailing list.
And if you’re in this entrepreneurship thing for real, if you’re ready to hike up your big kid business pants and start using strategies that stick, you need to build something you own.”
Many of you have businesses that would benefit from Facebook Groups. But they are work! How do you grow the group? How do you get people involved? This podcast will give you some real guidance in practical steps.
This article does a really nice job of outlining how to use FB posts to drive traffic to your website. They are talking about blogs specifically but the same principles work to drive traffic to any page of your website. We’ve talked about these steps before but I thought it would be good to hear the “lecture” from someone new! LOL
Please take time to read this! If you understand the overall principles, you and I can do a better job implementing the steps. You can call me with any questions this brings up.
Facebook posts can be very effective. But they don’t work as a shoot and splatter technique! They have to be purposeful.
Social Media Examiner article: How to Use Facebook to Drive More Traffic to Your Blog
This video walks you through the set up for the About and Services Pages! Call me if you need further assistance.
Did you know that you can easily insert your pictures from Facebook into a Microsoft Office document? You can in any Microsoft Office program! Click on the Insert tab and in the Illustrations group click Online Pictures. Now when the dialog box opens click on the Facebook logo and once you have logged in you will see all the photos you have posted to Facebook and also ones you have been tagged in. Finally select your photo of choice and click insert.