Please read this article by Blaise Lucey with Constant Contact. It will help you in putting together future social campaigns. This is an older article but the concepts are totally up to date.
Why Your Website is Valuable
This headline recently appeared in Tech Crunch. Read the full article here.
“Meta cuts off third-party access to Facebook Groups, leaving developers and customers in disarray”
Once again, with no notice or explanation, Facebook changed the rules on how you can use Groups. Users have no voice. They have no alternatives. They have no control.
Any social media platform can change their software, their function, their pricing, etc. at their discretion. You are using the software at their pleasure. It’s irritating if they are PART of your marketing plan. It can be devastating if they ARE your marketing plan.
A safer process is to make your website your marketing hub.
Facebook’s New Link Rules
“Are you frustrated that your Facebook posts with links barely get any reach? Wondering how Meta’s latest changes will affect your ability to drive traffic to your website?
In this article, you’ll discover what Facebook’s new link posting limits mean for your strategy, how Meta’s $2 billion AI acquisition will impact your marketing, and why Meta just released professional audio editing tools.”
Meta Takes Next Steps Towards the Development of True Artificial Intelligence
“Meta’s looking to take the next major steps in AI development, which has become a key focus for Meta CEO Mark Zuckerberg, as he eyes a new era of digital interaction, where true artificial intelligence can be achieved.”
Are You Feeling Frustrated With Facebook? If so, you’re not alone!
I’m sure you’re all aware of my many frustrations with Facebook, as well as the reasons we can’t just walk away from it, no matter how much we’d like to. Since the Meta platforms have become a necessary part of business in our world, I wanted to share some info on how to make your experience more enjoyable. Mari Smith, my favorite Facebook guru, recently wrote this great guide on the topic. She discusses how whether you use Facebook for personal connections, business growth or a mix of both. There are still compelling reasons to stay. Instead of abandoning the platform. Let’s focus on taking back control of your experience. “Facebook Survival Guide” is a free download from Mari.
Will Meta’s Revised Approach to Moderation Impact Its Ad Business?
Will Meta’s decision this week to loosen its moderation rules and get rid of fact-checking make Facebook and Instagram less brand safe as a result?
That seems to be what happened on X following Elon Musk’s moves to reduce internal content moderation staff in favor of user-sourced Community Notes, with various reports and investigations suggesting that the platform is no longer a safe place for brands to display their messages. Following these moves, X’s ad revenue intake has declined by around 60%.
The Power of Words
Watch this powerful illustration of the power of words.
Too often we slap some words together for our web site, our brochure, our
LinkedIn status, … We forget that words have great power. Dare I even
mention the emails we write!!
It’s a beautiful day!