Many of you are in “sensitive” industries so you’re having more trouble with Facebook on your posts being flagged and/or your ads being rejected. Here is an excellent article about how to be successful with Facebook. (And the other platforms!)
Here is an EXCELLENT video explaining how to set a budget for doing Facebook ads! Social Media Examiner shares typical conversion rates, typical lead costs and lots of details. You’ll probably want to watch it twice!
While the notice says it’s going away on February 28th, it actually is already gone on my Your Computer Lady business page. They will roll out this change across all business pages so you’ll have to watch your page to see when it happens.
Copy the content from your Story section TODAY and save it in a Word doc for reference.
Note that the About Page has become a minor page which is now hidden under the More drop-down.
The About Page itself has been re-designed. All of the details like Hours, Phone, etc. are at the top of the Page. The entire Story section is gone. (It had an additional photo and unlimited area for text. I used it to add keywords.)
Now there is only a About section which is limited to 255 characters.
You do have an Additional Information section. This appears to be unlimited text. Move your content from the Story section to this Additional Information section. Load it up with keywords to help people who are searching for your product or service.
Read this 01/06/21 update from Mari Smith about the latest FB changes. No more Page Likes. We’ll just have followers now. What does that mean for your business page?
The organic reach for posts on Facebook business pages is extremely low. Typically, you’re lucky if about 10% of your audience sees one of your posts. Spending time creating content for Facebook that no one sees isn’t going to benefit your business. … What you need to do is create brand awareness, educate your audience, show your community involvement, and build excitement about what you do through that content. This approach ties directly into level one of your local business ad strategy on Facebook, which is about creating a larger top-of-funnel audience that will be receptive to your offers when they’re ultimately presented.” Read this article if you’re serious about using Facebook to build your business.
This is the best method because reviews stay on the Reviews page forever.
Go to A’s Business Page
Click Reviews on the left side navigation
Click the Yes button under Do you recommend A?
A window will open to allow you to write a recommendation.
Confirm that the post is set to be Public.
Click the Post button when you are done.
You can only leave one Review per Business Page. If you want to change or update the Review, you have to delete the first review and re-do it.
Go to A’s Business Page
At the top of the News Feed, click in the “Write a post…” field.
Write a recommendation.
You could add @person’s name so the post would show up on their personal profile
You can add hashtags, links to a blog post or website, etc. just as you would any post
This post will be sent out to the Business Page’s Likes as a normal post would be.
This post will work down the News Feed as new posts are added. It will only be seen for a short period of time.
It’s a great idea to arrange mutual reviews with colleagues and business partners. They would follow the same steps on your business page. I recommend doing the posts 2-3 days apart in case you have shared Friends and/or Likes.
Don’t worry about the news that FB is “limiting the number of ads a Page can run.” Much ado about nothing! FB is going to accept every advertising dollar you want to give them. The purposes of limiting the ads is to trim back on small, low profit test ads. Instead of running 4 different versions of an ad to see which works best, FB wants you to run only 2 ads that you have more confidence in so you pay more and run the ads for a longer time. That’s more profit for them in the long run and, hopefully, better ads for their viewers. We’ll see! Want more info? Watch this podcast
Here is a video with Mari Smith, one of the leading experts on Facebook, talking about how to use hashtags. They are a bit new on FB but it makes sense to start using them now.
Take a guided tour with Mari Smith of the new FB design. It’s causing a lot of angst and irritation among users. You can turn it off and return to the Classic view for a short time. But FB will force us all to move with them before long.
I’ve done a short video showing you how to use Friend Lists to improve reading your News Feed and to simplify sending specific posts to a group of people. If you have any questions, join me for Friday Free-For-All.