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31st Annual Excellence In Masonry Competition & Awards Banquet

Arizona Masonry CouncilCongratulations to Arizona Masonry Council for the very successful completion of the Excellence In Masonry Awards competition and banquet. The competition solicits masonry projects from across the state to be judged by an architectural jury and a craftsmanship jury. The winners are announced at a beautiful dinner. This year’s program wrapped up on Sept. 30th.

Click here to see the winning projects.

Your Computer Lady has assisted with the competition since 1998!  We assist with gathering the project submittals. We build the PowerPoint for the juries. We assist with the architectural jury. We build PowerPoints for the awards banquet. It is a great project that we love doing!

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Crystal coach uses WordPress to integrate with class management software.

Crystal Clear Choices Offers Classes!

Linda Huss is expanding her business to include classes: one-on-one and group.  She chose MindBody as her management software in order to offer a wide range of classes at multiple times.  Your Computer Lady freshened her site overall and built a Services Page to link to the MindBody software in a seamless, easy manner. Visitors can see the full range of classes, register and make payment in one easy step.

Visit the site!

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Cornerstone Cabinet Company

We are very proud that Cornerstone Cabinet Company has been a YCL client since 2015! 

Web Site
Beautiful custom cabinets deserve a beautiful custom web site to show them off!  The primary goal of the Cornerstone web site is to display the wonderful photos the company has of completed projects. YCL created portfolios by room and also by project to better fit the visitors’ needs.  In addition, Cornerstone wanted to “brag” about the high quality manufacturers they work with. YCL developed pages for each manufacturer with photos, information and links to the manufacturers’ sites where necessary.

Social Media
There’s a lot to learn about cabinets! Owner, Chris Boulton, had written a series of articles titled Cabinets 101.  YCL adds to that knowledge base with articles about new counter-top surfaces, current trends in cabinets, colors, lighting and even cabinet “jewelry!”

Email Marketing
A monthly email gets Cornerstone’s name in front of prospects to encourage purchase decisions. It also keeps Cornerstone top of mind with clients, designers and vendors who can give referrals.

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A Technology Parable

A new client came to YCL for marketing support. The tax preparation company was a little over a year old.

First, the website! The hub of all marketing efforts. The client uses a proprietary site built for people in her specific industry. They offer industry-related tools. They offer a high level of security which is certainly needed. In this case, a proprietary site is her best option. Creating a WordPress site would be too costly with all of the special features.

The site did need some work to expand the content. The two of us went over the site page by page. I suggested some changes and new content as a non-industry person to help her explain what she does to prospects. The updates were done in November well before the start of tax season. As referrals started coming and leads came in from her marketing, the site was ready to convert prospects to clients. And it was ready to be a big resource for clients.

Managing Tasks – Every client is different and has different requirements. Some clients need tax extensions. So she needed a way to keep track of all the various tasks for all the tax filings. I suggested ToDoIst. It’s an online software that is cost-effective and user friendly. She started using it in December to learn the in’s and out’s. Over the course of the next few months when her business more than doubled from the previous year, she was able to juggle all of the balls in the air!

We used email marketing to remind past clients of how knowledgeable she is so they would return for this year’s tax filing. The same messages convinced prospects that she was the right person to work with. We used the email articles as social media posts and blog posts too. One effort was used three ways! That’s time efficient! We started the eNewsletter in December also. It takes seven “touches” on average to turn a prospect into a client. We used the emails as touches to move the prospects through the sales funnel.

The Moral of this Story

By building her technology and marketing foundation before the season started, this tax preparer was able to more than double her business and focus on doing what she does best – tax returns – while her marketing engine continued to drive the clients to her. And she didn’t have to burn the midnight oil even once!

Call or email today so we can get started on making the best plan for your business!

Contact our technology-prepared tax expert at:

DeeAnne McClenahan

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CPR & First Aid Training company needed eCommerce solution to help clients maintain the proper equipment.

Staying Alive “Training Guardian Angels One Class at a Time”

Deanna Young provides certified classes for CPR, First Aid and Babysitting.  All those guardian angels need equipment too!  Your Computer Lady built a shopping cart offering AED equipment as well as masks. The cart was a bit complicated as the various AED machines come with multiple options. WooCommerce provided the solution!

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Acupuncture Alternative Care Welcome Email

After several months without emails, Patricia Crawford put together an excellent Welcome Back! email for her clients. It resulted in a good Open Rate and positive feedback from her clients.

Did You Know…

  • An email is 5x more likely to be seen than a Facebook post?
  • Transactional emails have 8x more opens and generate 6x more revenue? 
  • The Return On Investment (ROI) is over $38 for email?
  • Email ROI is 28.5% compared to 7% for direct mail?

Take a look at the Acupuncture Alternative Care email!

 

 

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14th Annual Website Update! – Leo Buscaglia Foundation

Your Computer Lady has been working for the Leo Buscaglia Foundation since 2006 when we did new website for them!  We are very proud of the affiliation with this exemplary non-profit.

Each year YCL updates the site to introduce the year’s grant recipients with the Report To Contributors. Each recipient has their own page describing the organization and sharing photos. Example.

The Home Page of the site is also updated: fresh quotes from Dr. Buscaglia’s books, logos promoting the new recipients and any other small updates needed to keep the site current.

A website with fresh information serves the organization by clearly sharing its mission, by optimizing for search engines and serving as a hub for other marketing efforts.

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The Goal is Educated Clients – RPC

RPC LogoOne of RPC’s main goals is to educate their clients.  They feel educated clients can make the best decisions and will be happiest with RPC’s high quality work.

Their website is a great example: lots of product info, photos, AIA CEU classes, videos, easy contact information for getting questions answered. Visit their website!

Their email marketing delivers the education right to the client’s Inbox! In depth articles with product and project photos help architects, general contractors and sub-contractors find the right product for their own project. See an printed example of their monthly email.

NOTE:  Each email uses a template to ensure that every month, readers have easy access to key pages of the website and a reminder of the premium manufacturers that RPC represents.

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Email Marketing for the InsuranceExperts.team

IHC logoWith a growing team of health insurance agents, Karla Flores Smith, Regional Sales Leader for IHC Specialty Benefits wants to support the agents with email marketing.

Educational Series for New Clients

First there is a series of emails to introduce and remind new clients about all of the services available from IHC. Karla wrote four emails covering the most important items. This is an excellent way to strengthen the relationship between the client and agent.

Monthly Email

Next clients, prospects, professional colleagues receive a monthly email full of educational articles. The email topics range from arthritis awareness to sun safety.  Each month includes a FAQ about health care insurance. As a bonus, Karla shares one of her own Eat Healthy recipes.  Karla prepares the content. The emails are sent to the clients of any agent who wishes to participate!

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Expanding Services

Dr Holly Castle NDDr. Holly Castle, ND is building on her 20+ years of expertise and is teaching hard to find classes for her colleagues.  YCL worked with her to build custom landing pages for both the Unda classes and the Gemmo classes.

The landing pages included descriptions of the classes, testimonials from previous students and a PayPal button for quick registration.

The pages are simple and can be updated easily to accommodate future classes.

With the landing pages in place, YCL helped develop emails promoting the classes.  Dr. Castle used page links in Facebook posts also which drew attendees as well as visitors to her website.

See the Unda class page.
See the Gemmo class page.

Visit Dr. Castle’s website to learn about her naturopathic services. She specializes in migraines.

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