After several months without emails, Patricia Crawford put together an excellent Welcome Back! email for her clients. It resulted in a good Open Rate and positive feedback from her clients.
Did You Know…
Take a look at the Acupuncture Alternative Care email!
Web Site
Beautiful custom cabinets deserve a beautiful custom web site to show them off! The primary goal of the Cornerstone web site is to display the wonderful photos the company has of completed projects. YCL created portfolios by room and also by project to better fit the visitors’ needs. In addition, Cornerstone wanted to “brag” about the high quality manufacturers they work with. YCL developed pages for each manufacturer with photos, information and links to the manufacturers’ sites where necessary.
Social Media
There’s a lot to learn about cabinets! Owner, Chris Boulton, had written a series of articles titled Cabinets 101. YCL adds to that knowledge base with articles about new counter-top surfaces, current trends in cabinets, colors, lighting, and even cabinet “jewelry!”
Email Marketing
A monthly email gets Cornerstone’s name in front of prospects to encourage purchase decisions. It also keeps Cornerstone top of mind with clients, designers and vendors who can give referrals.
Your Computer Lady has been working for the Leo Buscaglia Foundation since 2006 when we did new website for them! We are very proud of the affiliation with this exemplary non-profit.
Each year YCL updates the site to introduce the year’s grant recipients with the Report To Contributors. Each recipient has their own page describing the organization and sharing photos. Example.
The Home Page of the site is also updated: fresh quotes from Dr. Buscaglia’s books, logos promoting the new recipients and any other small updates needed to keep the site current.
A website with fresh information serves the organization by clearly sharing its mission, by optimizing for search engines and serving as a hub for other marketing efforts.
One of RPC’s main goals is to educate their clients. They feel educated clients can make the best decisions and will be happiest with RPC’s high quality work.
Their website is a great example: lots of product info, photos, AIA CEU classes, videos, easy contact information for getting questions answered. Visit their website!
Their email marketing delivers the education right to the client’s Inbox! In depth articles with product and project photos help architects, general contractors and sub-contractors find the right product for their own project. See an printed example of their monthly email.
NOTE: Each email uses a template to ensure that every month, readers have easy access to key pages of the website and a reminder of the premium manufacturers that RPC represents.
With a growing team of health insurance agents, Karla Flores Smith, Regional Sales Leader for IHC Specialty Benefits wants to support the agents with email marketing.
Educational Series for New Clients
First there is a series of emails to introduce and remind new clients about all of the services available from IHC. Karla wrote four emails covering the most important items. This is an excellent way to strengthen the relationship between the client and agent.
Monthly Email
Next clients, prospects, professional colleagues receive a monthly email full of educational articles. The email topics range from arthritis awareness to sun safety. Each month includes a FAQ about health care insurance. As a bonus, Karla shares one of her own Eat Healthy recipes. Karla prepares the content. The emails are sent to the clients of any agent who wishes to participate!
Dr. Holly Castle, ND is building on her 20+ years of expertise and is teaching hard to find classes for her colleagues. YCL worked with her to build custom landing pages for both the Unda classes and the Gemmo classes.
The landing pages included descriptions of the classes, testimonials from previous students and a PayPal button for quick registration.
The pages are simple and can be updated easily to accommodate future classes.
With the landing pages in place, YCL helped develop emails promoting the classes. Dr. Castle used page links in Facebook posts also which drew attendees as well as visitors to her website.
See the Unda class page.
See the Gemmo class page.
Visit Dr. Castle’s website to learn about her naturopathic services. She specializes in migraines.
YCL has been doing social media posting for Cornerstone since 2015. We coordinate their blog posts, with their email marketing campaign and with their social media posts on Facebook, Instagram, Pinterest and Google My Business. Owner, Chris Boulton, understands the value of photography so he has professional photos taken of projects that we can use with all aspects of the marketing campaign. The pictures with Chris’ explanation of the project builds confidence in prospects’ to help them choose to work with Cornerstone Cabinet Company. Using photos and information multiple ways in multiple places makes the marketing work effective as well as productive!
Everyone has lost count but there are been many versions of the LUA linecard. This is a growing company! YCL has done each update. Sometimes with a tight deadline in order to have fresh linecards for a trade show or architectural presentation. As needs have changed, the design of the linecard has changed from two 8.5×11 pages to two 11×17 pages and back. Your Computer Lady works to make each project productive and cost-effective for each client.
Sometimes you can’t see the forest for the trees! Betty McCauley talked with Pamela about finding enough content for her Facebook posts and a blog. Right off the bat, Pamela suggested posting individual articles and events instead of posting the weekly email. That’s 4-5 posts instead of 1!
Bouncing ideas off another person, having someone review your Marketing Calendar, asking for a review of your web page content can make all the difference in the world. You see the info so much that you stop seeing it! A short consultation with Pamela can clear the view. There isn’t a time limit. There isn’t a contract. Just a fresh perspective!
Becausewomencare.com
YCL doesn’t just build new web sites. We love working on existing sites to expand them, polish them and add new features. That’s just what we’ve done with Nancy Tossell, the founder of Because Women Care. Nancy had a good site. It was time to grow! YCL worked with her to tweak the features. Pamela also discussed marketing ideas to help Nancy reach the target audience she was eager to talk with.
