Everyone has lost count but there are been many versions of the LUA linecard. This is a growing company! YCL has done each update. Sometimes with a tight deadline in order to have fresh linecards for a trade show or architectural presentation. As needs have changed, the design of the linecard has changed from two 8.5×11 pages to two 11×17 pages and back. Your Computer Lady works to make each project productive and cost-effective for each client.
Sometimes you can’t see the forest for the trees! Betty McCauley talked with Pamela about finding enough content for her Facebook posts and a blog. Right off the bat, Pamela suggested posting individual articles and events instead of posting the weekly email. That’s 4-5 posts instead of 1!
Bouncing ideas off another person, having someone review your Marketing Calendar, asking for a review of your web page content can make all the difference in the world. You see the info so much that you stop seeing it! A short consultation with Pamela can clear the view. There isn’t a time limit. There isn’t a contract. Just a fresh perspective!
YCL doesn’t just build new web sites. We love working on existing sites to expand them, polish them and add new features. That’s just what we’ve done with Nancy Tossell, the founder of Because Women Care. Nancy had a good site. It was time to grow! YCL worked with her to tweak the features. Pamela also discussed marketing ideas to help Nancy reach the target audience she was eager to talk with.
New web site
Beautiful custom cabinets deserve a beautiful custom web site to show them off! The primary goal of the Cornerstone web site is to display the wonderful photos the company has of completed projects. YCL created portfolios by room and also by project to better fit the visitors’ needs. In addition, Cornerstone wanted to “brag” about the high quality manufacturers they work with. YCL developed pages for each manufacturer with photos, information and links to the manufacturers’ sites where necessary.
There’s a lot to learn about cabinets! Owner, Chris Boulton, had written a series of articles titled Cabinets 101. YCL is adding to that knowledge base with articles about new counter-top surfaces, current trends in cabinets, colors, lighting, and even cabinet “jewelry!”
A monthly email gets Cornerstone’s name in front of prospects to encourage purchase decisions. It also keeps Cornerstone top of mind with clients, designers and vendors who can give referrals.
Neoporte asked Your Computer Lady to create fillable PDF forms that their dealers would be able to fill out electronically and return by email. Dealers can type order details or use checkboxes to place their orders. Neoporte Fillable Form
In addition, several other forms were needed to help with dealer requests. YCL created multiple forms on a fast turn-around. Neoporte Form
Your Computer Lady expanded the Lights Up Arizona 8.5 x 11.0 two-page brochure into a four-page layout to add room for new manufacturers as well as more product photos of the beautiful lines they represent.
CIW needed help putting together a simple, one page flyer to hand out to prospects. Your Computer Lady created the flyer using the design and graphics of their web site to build corporate branding for the company. After getting price quotes, Your Computer Lady had the flyer printed and delivered to CIW!
Your Computer Lady assisted Neoporte Modern Door with creating a Design Reference Guide detailing for customers the different accessories and options for creating their custom steel door. The Design Reference Guide was created in Word and printed as a PDF with clickable links in the table of contents for the client to be able to click to specific sections within the Guide. The advantage of creating in Word was that it is easy to update the pages and new options are added. The pages can also be used on the company’s website. The PDF format makes it easy for clients to download the information.
Launching a social media campaign is a big job. Your Computer Lady stepped up to assist Border’s marketing department by doing the initial set up of LinkedIn personal profiles and company profiles, Facebook company pages, Twitter accounts and Constant Contact email accounts. With the set up done, Border was able to jump into the meat of the campaign.