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Cornerstone Cabinet Company

Cornerstonecabco.com

New web site
Beautiful custom cabinets deserve a beautiful custom web site to show them off!  The primary goal of the Cornerstone web site is to display the wonderful photos the company has of completed projects. YCL created portfolios by room and also by project to better fit the visitors’ needs.  In addition, Cornerstone wanted to “brag” about the high quality manufacturers they work with. YCL developed pages for each manufacturer with photos, information and links to the manufacturers’ sites where necessary.

Social Media
There’s a lot to learn about cabinets! Owner, Chris Boulton, had written a series of articles titled Cabinets 101.  YCL is adding to that knowledge base with articles about new counter-top surfaces, current trends in cabinets, colors, lighting, and even cabinet “jewelry!”

Email Marketing
A monthly email gets Cornerstone’s name in front of prospects to encourage purchase decisions. It also keeps Cornerstone top of mind with clients, designers and vendors who can give referrals.

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Barbara’s Picks

Barbaraspicks.com
A new venture for Barbara Kaplan offered a lot of opportunities for YCL to grow also!

New Website
A large complicated site with a lot of information

  • A sophisticated Directory for the members
  • A Calendar of events
  • Registration for events

Social Media
With the goal of promoting members to a wider network of consumers, YCL works with Barbara’s Picks to develop a powerful social media plan.

  • Daily posts with specific topics and target audiences
  • Posts for Search Engine Optimization both on the web site and Google+
  • A weekly email covering current events, educational articles and member promotions

Admin Support
When Barbara needed an extra pair of hands for member meetings, special events or design shopping tours, YCL is there for her!

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YCL provides marketing support for f64 Gallery

Key photo_25Welcome f64 Gallery to the Your Computer Lady Family

Your Computer Lady prefers WordPress websites for a myriad of reasons. Yet there are circumstances where WordPress is not the best option. YCL can work with other software!

Take f64Gallery.com.  The f64 website was built using software specifically built for photographers. It has many features crucial to a photographer. So YCL is expanding the site.

  • The site’s themes don’t have footers so we added the typical footer info to the bottom of a page.
  • The site doesn’t offer any plug-ins so we found different ways to add social media links, a map of the Gallery’s location, etc.

F64 Gallery hadn’t started their social media work yet so YCL jumped in to help. We set up Facebook, Pinterest and Houzz with consistent information to strengthen corporate branding. Elan is a great photographer but a not-so-great author. Pamela is interviewing Elan to get technical details for the website as well as stories about his art and techniques. Pamela then writes the posts for Elan’s review.

Your Computer Lady is assisting with other marketing projects as Elan needs help. As I’ve said before, YCL will do as much or as little as the client needs to be successful.

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An Interior Designer’s Site – Jantu

WordPress Website

Lea Porter, President of Jantu Design, worked with YCL on her first website a few years ago. It was time to update! We converted to a WordPress site. Lea can update the site pages herself. We added two photo galleries that allow her to really showcase her projects.

Social Media Plan

YCL is going to write short blog posts for her that will also be Facebook posts. We don’t expect a lot of Lea’s clients to become regular bloggers. However, the blog will give visitors a clear picture of Lea’s expertise and capabilities. The blog will also make the search engines happy. SEO isn’t a big need for Jantu Design but it’s worthwhile to do a little bit of work to keep them indexing the site.

The Facebook posts will occasionally be boosted posts to expand her network of contacts to bring in leads as well as return clients. Boosting a post gives you a much wider reach now that Facebook has moved to a “pay to play” mode. The prices are reasonable for a small business.

Visit site

Jantu-Designs-portfolio-YCL

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Miller Team at Keller Williams Realty – Social Media

Susan Miller wanted social media activity to support her standard marketing efforts. Your Computer Lady developed a weekly plan of Facebook and LinkedIn posts to share vital real estate information and specific Miller Team activities. Both social media profiles were updated to be more accurate and complete.

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Social Campaign Tool Gains Facebook Likes and New Emails

Hollow Metal Xpress tried the new Constant Contact Social Campaign software. The Campaign allows you to cross-pollinate your email list and Facebook fans. First, you invite your email subscribers to join the sweepstakes by Like-ing your business page. If they share the sweepstakes with friends, those friends give you their email in order to join the sweepstakes. So you increase your Facebook reach and get new emails to extend your email marketing! Win – Win!

Statistics from the first HMX sweepstakes:

  • Page Visits – 432 visited the Facebook link to enter the contest
  • Entries – 40% of the visitors entered the sweepstakes
  • Facebook Likes – 163 people Liked the HMX business page (Some had already liked it but did it again to enter the contest.)
  • New Email Subscribers – 49 brand new emails that HMX can use for future email marketing

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Facebook Support – Leo Buscaglia Foundation

Over the past two years, Your Computer Lady has been making Facebook posts for the Leo Buscaglia Foundation.  We started with zero Likes and are currently over 1,200 by posting conversation pieces and posts promoting their grant recipients.  A recent post was seen by 1,658 people.

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Facebook Support – Leo Buscaglia Foundation

Making consistent posts on Facebook can be very time consuming. The Leo Buscaglia Foundation uses Your Computer Lady to make bi-weekly posts. The Executive Director is then free to add posts whenever he has breaking news or time sensitive info.

Facebook

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Border Products Launches Social Media Campaign

Launching a social media campaign is a big job. Your Computer Lady stepped up to assist Border’s marketing department by doing the initial set up of LinkedIn personal profiles and company profiles, Facebook company pages, Twitter accounts and Constant Contact email accounts. With the set up done, Border was able to jump into the meat of the campaign.

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News from our Blog

New from Constant Contact
Constant Contact is a long time favorite of mine for email marketing. I like their interface. I like their Knowledge Base. I LOVE their live tech support.\r\nNow they are expanding to become a broader d...
Writing Effective Follow Up Emails
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Customer Reviews
Customer reviews are becoming more important on social media platforms. It isn\'t just Yelp for restaurants! I started my research for a new dentist at Yelp last weekend. More and more of my retail cli...
Google Business Page
Your Google Business Page listing has gained in importance. Do a search for your business. Look at the Google Business Listing on the right side of the page. Is the info accurate? Is the info complete...
Expert
How does your prospect or client KNOW that you are the expert they\'re looking for?  \r\n#1 Reviews on your website plus social media platforms.  \r\n#2 Information on your website. Show your credentials...
How to Use Facebook to Drive More Traffic to Your Blog
This article does a really nice job of outlining how to use FB posts to drive traffic to your website. They are talking about blogs specifically but the same principles work to drive traffic to any pa...
3 Facebook Ad Types That Improve Sales
Depending on your goal(s) for your Facebook ad, here are 3 ad layouts that can help you gain prospects or sales. It\'s important to try new things on Facebook and to do some original ideas to grab read...
Reviews
Speaking of client reviews - Make it easy for people to give you a review. Put icons/links to review sites on your Home Page. Put icons/links in your email template. Put them in your email signature. ...
Review Sites
Review Sites (Yelp, Angie\'s List, etc.) and Directories (Citysearch, Superpages, etc.) are becoming more and more popular for all types of businesses. They aren\'t just for restaurants any more! They a...
For the Future
JotForm is an established company that lets you create forms to use on websites. Your Computer Lady has used them several times. They have a new program that lets your form become a PDF immediately. S...