New web site
Beautiful custom cabinets deserve a beautiful custom web site to show them off! The primary goal of the Cornerstone web site is to display the wonderful photos the company has of completed projects. YCL created portfolios by room and also by project to better fit the visitors’ needs. In addition, Cornerstone wanted to “brag” about the high quality manufacturers they work with. YCL developed pages for each manufacturer with photos, information and links to the manufacturers’ sites where necessary.
There’s a lot to learn about cabinets! Owner, Chris Boulton, had written a series of articles titled Cabinets 101. YCL is adding to that knowledge base with articles about new counter-top surfaces, current trends in cabinets, colors, lighting, and even cabinet “jewelry!”
A monthly email gets Cornerstone’s name in front of prospects to encourage purchase decisions. It also keeps Cornerstone top of mind with clients, designers and vendors who can give referrals.