Dan Gilbert is the owner of 100 companies. These are his personal “rules” of business and the way he encourages his companies to operate. Pretty sound advice! Click here to read more!
JotForm is an established company that lets you create forms to use on websites. Your Computer Lady has used them several times. They have a new program that lets your form become a PDF immediately. So instead of getting an email with an unfamiliar looking line of fields, you receive a PDF with graphics, field titles, electronic signatures, etc. The PDF is ready for distribution to your peers or even to clients! Much more user-friendly!! Click here to check it out!
I have seen similar numbers before but these just really hit me hard while I was reading “Conquer the Chaos: How To Grow A Successful Small Business Without Going Crazy” by Clate Mask and Scott Martineau. So I wanted to share them with you.
|Percentage of People Who Buy||Number of Contacts||When Companies Stop Contacting Prospects|
So almost half of us as salespeople stop after only 1 contact with a prospect. But we know only 2% actually buy at that first contact!!
Only 10% of marketers have a system in place to make 5 contacts with that prospect. But we know 81% of the buyers are making their buy decision on or after that 5th contact!
Contact means in person, by phone, voice mail, email, social media post, direct mail piece, etc. Anything that puts me and my services in front of the buyer.
You and I have to develop a marketing plan and system to ensure that we reach those prospects multiple times!
There is an additional benefit to this type of marketing system. When people do make a purchase or do business with us, the follow up helps build a relationship so they will do business with us again. The second or third sell to a client is always more profitable than the first sale.
How do you develop your system? You can plan the steps then set up them in a Customer Relationship Management software (CRM) such as Outlook, Google Contacts or Zoho. You can use a sales automation software like InfusionSoft or SalesForce. You can set up task templates in software like ToDoIst.
I don’t know about you but I’m going after that 81%!!
This article does a really nice job of outlining how to use FB posts to drive traffic to your website. They are talking about blogs specifically but the same principles work to drive traffic to any page of your website. We’ve talked about these steps before but I thought it would be good to hear the “lecture” from someone new! LOL
Please take time to read this! If you understand the overall principles, you and I can do a better job implementing the steps. You can call me with any questions this brings up.
Facebook posts can be very effective. But they don’t work as a shoot and splatter technique! They have to be purposeful.
Social Media Examiner article: How to Use Facebook to Drive More Traffic to Your Blog
This video walks you through the set up for the About and Services Pages! Call me if you need further assistance.
“You are 6x more likely to get a click-through from an email campaign than you are from a tweet.- Campaign Monitor
Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey
81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email. -eMarketer
When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. – DMA”
Statistics found on https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/
One of the Yelp features is that viewers can message you via Yelp to ask questions, request a quote or a contact, etc. You get a notice via email of each message. You need to log into Yelp and respond to each message ASAP. Yelp times you!! When you respond promptly, Yelp gives you kudos. When you don’t respond, they assign negative points to your page for search results. If you don’t respond for more than 72 hours, they will shut down your messaging completely.
Look at this from their point of view. They want people to use Yelp extensively even exclusively. If someone sends a message to a business and doesn’t get a reply, they will be less likely to use Yelp messaging in the future. Bad for Yelp!
So reply to messages as quickly as possible. Make Yelp your friend in every FREE way possible.
A client last week told me they didn’t want to do their July eNews because “It’s summer. It’s hot. People are busy. Sales are slow.”… … … I couldn’t convince them to change their decision but I hope I can convince you not to follow their example. Stopping your advertising in slow times whether it’s a Depression, Recession, or July in Arizona is the wrong decision. Of course, have a budget. Watch your costs. Look for good value. But don’t stop advertising your business.
There are 2 ways to invite people to like your business page. The first one is helpful if you have had business contacts friend you on your personal page but haven’t liked your business page. This article shows you step by step, with pictures, how to invite your current friends to like your page.
Another way is to invite the people that like your posts. These people may or may not be friends with you on your personal profile, but they saw your post and liked it. To do this look on the bottom of your post and click this link where it shows you the people who liked your post. This will bring up a dialog box that shows everyone who liked your post. Those who do not already like your page will have a gray invite box next to their name and once you click it an invitation will be sent to them asking them to like your page.
Try these out and see how many new likes you get!
Unfortunately, just posting to your Facebook business page is not going to get you as far in advertising these days. No matter how good your Facebook posts may be you are no longer going to get the views without some financial investment. Facebook has some tips for you to make sure you are making the most of your money and that you are reaching your target audience. Click here to read the article, and give me a call and we can talk about what works best for you and your business!