I’m going to let Suzanne Wentley from Constant Contact do the preaching for me today! She explains how to curate and use interesting, powerful content in your email campaigns and social media. I would add that each piece of content can be used in multiple ways: blog posts, emails, social media.
How to get started with onsite marketing
Onsite marketing is a strategy of combining all the visitor engagement tools on websites (popups, bars, signup forms, onsite notifications) into one cohesive plan. By combining them, businesses can decide what tools to use and when, resulting in a more organized strategy.
7 Automated Email Workflows to Keep Up with Demand
If your email goals are bigger than your budget or the pressure on your team increases, you need to work smarter with email workflow automation.
This guide reviews what email workflow automation is and how to get started with seven automated email workflows:
7 Mistakes to Avoid Making When Targeting B2B Customers
In the realm of business-to-business (B2B) marketing, the profound comprehension of your clientele and the ability to effectively engage with them stand as cornerstones for achieving success. Nonetheless, many businesses frequently stumble upon common blunders while attempting to focus on their B2B clientele. Navigating away from these pitfalls can help amplify your marketing strategy and pave the way for superior outcomes.
17 Great Conversation Starters to Break the Ice at Networking Events
Sometimes, we have to fall back on an arsenal of conversation starters. It helps to spark a discussion, even when it’s taking every ounce of willpower you have not to go home, turn on Netflix, and order sushi.
We’ve got your back. Here are some of the conversation starters that we’ve tried and have seen succeed. Bookmark them for your next networking event.
Zero-click searches and the future of your marketing funnel
“Zero-click searches occur when a user gets their answer on the search results page through an AI overview or other rich results, without clicking on a website. AI Overviews increase the likelihood of zero-click behavior for informational queries, while featured snippets satisfy simple question intent directly on the SERP, and People Also Ask (PAA) boxes expand answer paths without requiring a click.”
AI visibility: What it is and how to grow yours in 2026
“As more people turn to AI platforms like ChatGPT and Google AI Mode to find products, compare options, and make decisions, appearing in traditional Google results is no longer enough.
Your brand can rank in position 1 on Google and still be invisible in AI-generated answers.
In this guide, you’ll learn what AI visibility is, how to measure it, and what you can do to grow your brand’s AI search presence.”
How successful marketing teams are optimizing performance in 2026
“HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But that success doesn’t happen by accident. Behind those results are clear priorities, rigorous testing, and a sharp focus on the right metrics.”
Facebook’s New Link Rules
“Are you frustrated that your Facebook posts with links barely get any reach? Wondering how Meta’s latest changes will affect your ability to drive traffic to your website?
In this article, you’ll discover what Facebook’s new link posting limits mean for your strategy, how Meta’s $2 billion AI acquisition will impact your marketing, and why Meta just released professional audio editing tools.”
12 Insights To Improve Your Social Media Marketing
“With the holiday push now moving into the peak phase, have you got all of your marketing and advertising materials in line, in order to maximize all of your opportunities in the season?”
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