This video walks you through the set up for the About and Services Pages! Call me if you need further assistance.
“You are 6x more likely to get a click-through from an email campaign than you are from a tweet.- Campaign Monitor
Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey
81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email. -eMarketer
When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. – DMA”
Statistics found on https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/
This article does a really nice job of outlining how to use FB posts to drive traffic to your website. They are talking about blogs specifically but the same principles work to drive traffic to any page of your website. We’ve talked about these steps before but I thought it would be good to hear the “lecture” from someone new! LOL
Please take time to read this! If you understand the overall principles, you and I can do a better job implementing the steps. You can call me with any questions this brings up.
Facebook posts can be very effective. But they don’t work as a shoot and splatter technique! They have to be purposeful.
Social Media Examiner article: How to Use Facebook to Drive More Traffic to Your Blog
One of the Yelp features is that viewers can message you via Yelp to ask questions, request a quote or a contact, etc. You get a notice via email of each message. You need to log into Yelp and respond to each message ASAP. Yelp times you!! When you respond promptly, Yelp gives you kudos. When you don’t respond, they assign negative points to your page for search results. If you don’t respond for more than 72 hours, they will shut down your messaging completely.
Look at this from their point of view. They want people to use Yelp extensively even exclusively. If someone sends a message to a business and doesn’t get a reply, they will be less likely to use Yelp messaging in the future. Bad for Yelp!
So reply to messages as quickly as possible. Make Yelp your friend in every FREE way possible.
A client last week told me they didn’t want to do their July eNews because “It’s summer. It’s hot. People are busy. Sales are slow.”… … … I couldn’t convince them to change their decision but I hope I can convince you not to follow their example. Stopping your advertising in slow times whether it’s a Depression, Recession, or July in Arizona is the wrong decision. Of course, have a budget. Watch your costs. Look for good value. But don’t stop advertising your business.
There are 2 ways to invite people to like your business page. The first one is helpful if you have had business contacts friend you on your personal page but haven’t liked your business page. This article shows you step by step, with pictures, how to invite your current friends to like your page.
Another way is to invite the people that like your posts. These people may or may not be friends with you on your personal profile, but they saw your post and liked it. To do this look on the bottom of your post and click this link where it shows you the people who liked your post. This will bring up a dialog box that shows everyone who liked your post. Those who do not already like your page will have a gray invite box next to their name and once you click it an invitation will be sent to them asking them to like your page.
Try these out and see how many new likes you get!
Unfortunately, just posting to your Facebook business page is not going to get you as far in advertising these days. No matter how good your Facebook posts may be you are no longer going to get the views without some financial investment. Facebook has some tips for you to make sure you are making the most of your money and that you are reaching your target audience. Click here to read the article, and give me a call and we can talk about what works best for you and your business!
Please read this article discussing the results of a survey done by Marketing Sherpa about email marketing. It continues to be a very effective marketing tool. I think of one of the very best for small businesses.
Here is a really good article to remind you of the importance of what you do as a marketer. And remember we are all marketers! Your Computer Lady can help you refresh your brand with a review of your current status, setting clear goals and measuring your results. We have a Marketing Calendar tool that can yield huge results for improving your productivity and ROI. Sometimes you can’t see the forest for the trees so working with an outside person can bring new perceptions and insights.
Click here to read the full article.
The answer is “A lot!”
Go to MyAccount.Google.com
Google will walk you through the settings and help you choose your preferences.
Or look at the individual sections to change your preferences.
Change each setting for your preferences.
Google follows what you search for and develops a “profile” for you. They narrow down your search results then to fit your profile. If you do a search that gets strange results, you can delete it from History to keep your profile more clear.
You can turn off tracking or delete your history.
It is worth your time to check the Google settings. You want to give enough info to have good search results but not enough to display your whole life to the Internet.