Why is filling the bird feeder like marketing your business? Inquiring minds want to know! Read on, my friends!
doing the review.
- Put a request for reviews and the appropriate links in your
- Add a reviews block to your email template so that each email asks for reviews. Use logos and link directly to the sites.
- Add a section on your Home Page with logos and links to review sites. When clients visit your site they get a reminder request.
I love this discussion with Pat Lencioni and team about the NEED to make decisions now and move in the right direction. I agree with him. We can’t wait for “normal” to return. It’s not coming back. Make your plans. Adjust as necessary. But do it now!
There is an old Chinese proverb that says, “The best time to plant a tree was 20 years ago. The second best time is now.”
PayPal has a new “Smart” button to use on your website. It offers PayPal, Venmo, major credit cards in one easy click. Much easier for your clients! There are other options you should check out too.
Yesterday I went to a website to see what they offered in home meal deliveries. I didn’t set up an account. I didn’t request a quote. Just looked around the site.
15 minutes later there was an email from the company in my Inbox.
This was done with pixel tracking. While I was on the site, a piece of code gathered my information and added it to the company’s database.
Emails from Service Providers like Constant Contact and MailChimp use pixel tracking. That’s how they know who opened an email or clicked on a link in the email.
Facebook ads and Amazon.com use pixel tracking. Any search on Amazon will result in plenty of ads popping up on your browser offering the same or similar items.
So it isn’t necessarily a bad thing. It’s helpful. But you should have control over who is gathering information.
First line of defense – Turn off image downloading. (Instructions here.) The pixels are hidden in graphics. If you don’t download the graphics, you can’t get a pixel tracker. You can always choose to download graphics in an email from a safe source.
You can gain additional control by installing extensions in Gmail or other email softwares to block the tracking. I’ve installed PixelBlock in my Gmail. Another option is Ugly Mail. Each software is going to be a little different. Google “pixel trackers in Yahoo” or something similar to see how your provider handles them.
Charles Darwin did not say the strongest or smartest of the species survive. Darwin meant those who are most capable of adapting to their environment gain the upper hand and survive. This is true for the species and for business. If there was ever a time to adapt it is today with the changes impacting our businesses. Don’t say “I’ve never done that before” or “We’ve always done it this way.” Look for fresh perspectives and new ideas that fit the new normal.
Harvard Business School Professors Robert Kaplan and David Norton state, “90 percent of business strategies fail due to poor execution.” I have tools to help you improve your execution. A Marketing Calendar. Monthly strategy meetings. A Post Schedule detailing your social media posts. Let’s talk about them and discuss how your execution can improve.
One of the worst things to hear from a client is “Oh, I didn’t know you did that!” So use your Marketing Calendar to ensure that you are covering all services/products on a regular basis. Keep those services “top of mind” for your clients. It’s easier and more profitable to expand a current client than to go out and get a new client.
Another excellent article from Social Media Examiner. These pros often work with larger companies who have social media teams. Not always, but often. So I added my thoughts for my small business people. We have to look at things a little differently!
First my answers then click the link to read the full article.
Should I continue to promote my business on social media? How?
Yes, continue using social media. I would recommend at least continuing the activity you have been doing. Show people that you’re still in business. If you were making twice a week posts on two platforms, keep that going.
If you or your staff have some extra time, start a new platform. Look at the social media demographics (I can email them to you) and start a new platform you haven’t had time for before.
Should my social media strategy change? How?
Review all of your content to be sure it’s relevant. If you’re a restaurant, advertising dine-in specials is going to fall flat. But take-out specials will be worthwhile. Every business can adjust. Be very clear on how people can help you and how you can help people.
Should I be running ads on social media? What kind of messaging should I use?
If you want to run ads, hire an expert to guide you. I can give you referrals to experienced professionals. The ads are not easy to set up. You need to set a clear budget. You need to carefully measure the results.
If you haven’t ran ads before, I would wait a bit to get started. Are you doing everything else? Up to date website with solid search engine optimization? Email marketing? Phone calls? Videos? Are you participating in groups on Facebook or LinkedIn? If you’re doing all these things, you probably need to add in social media advertising.
How can I use social media to move my transactions online?
Make sure you post about the ways you use online transactions to help your clients. Online meetings? Video training? Catalogs on your website? Be very clear what is available to your clients.
We are all learning new things and shifting some ways we do business. Be creative. Be kind.
I’ll close with my favorite social media quote –
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”