Social Media Examiner asked their experts for the key trends to watch for and integrate into marketing plans for 2021. VERY interesting article with useable info!
Yes! Let’s break the monotony! Your Computer Lady is available to help you organize, create and monetize your marketing so that neither you nor your prospects are bored! We create marketing solutions from chaos!
I frequently talk with you about having a list of your Keywords at your fingertips while you are writing blog posts, social media posts, web page content. This helps ensure that you use the best words and a mix of words for Search Engine Optimization (SEO) and for reader searches on any platform. Here is a list for you of Power Words to make your content more compelling. These are great ideas! Print this article out and keep it with your Keyword list. You can write better copy to more your marketing efforts more effective! Print this out right now!
Yesterday I went to a website to see what they offered in home meal deliveries. I didn’t set up an account. I didn’t request a quote. Just looked around the site.
15 minutes later there was an email from the company in my Inbox.
This was done with pixel tracking. While I was on the site, a piece of code gathered my information and added it to the company’s database.
Emails from Service Providers like Constant Contact and MailChimp use pixel tracking. That’s how they know who opened an email or clicked on a link in the email.
Facebook ads and Amazon.com use pixel tracking. Any search on Amazon will result in plenty of ads popping up on your browser offering the same or similar items.
So it isn’t necessarily a bad thing. It’s helpful. But you should have control over who is gathering information.
First line of defense – Turn off image downloading. (Instructions here.) The pixels are hidden in graphics. If you don’t download the graphics, you can’t get a pixel tracker. You can always choose to download graphics in an email from a safe source.
You can gain additional control by installing extensions in Gmail or other email softwares to block the tracking. I’ve installed PixelBlock in my Gmail. Another option is Ugly Mail. Each software is going to be a little different. Google “pixel trackers in Yahoo” or something similar to see how your provider handles them.
Why is filling the bird feeder like marketing your business? Inquiring minds want to know! Read on, my friends!
doing the review.
- Put a request for reviews and the appropriate links in your
- Add a reviews block to your email template so that each email asks for reviews. Use logos and link directly to the sites.
- Add a section on your Home Page with logos and links to review sites. When clients visit your site they get a reminder request.
I love this discussion with Pat Lencioni and team about the NEED to make decisions now and move in the right direction. I agree with him. We can’t wait for “normal” to return. It’s not coming back. Make your plans. Adjust as necessary. But do it now!
There is an old Chinese proverb that says, “The best time to plant a tree was 20 years ago. The second best time is now.”
PayPal has a new “Smart” button to use on your website. It offers PayPal, Venmo, major credit cards in one easy click. Much easier for your clients! There are other options you should check out too.