A client last week told me they didn’t want to do their July eNews because “It’s summer. It’s hot. People are busy. Sales are slow.”… … … I couldn’t convince them to change their decision but I hope I can convince you not to follow their example. Stopping your advertising in slow times whether it’s a Depression, Recession, or July in Arizona is the wrong decision. Of course, have a budget. Watch your costs. Look for good value. But don’t stop advertising your business.
There are 2 ways to invite people to like your business page. The first one is helpful if you have had business contacts friend you on your personal page but haven’t liked your business page. This article shows you step by step, with pictures, how to invite your current friends to like your page.
Another way is to invite the people that like your posts. These people may or may not be friends with you on your personal profile, but they saw your post and liked it. To do this look on the bottom of your post and click this link where it shows you the people who liked your post. This will bring up a dialog box that shows everyone who liked your post. Those who do not already like your page will have a gray invite box next to their name and once you click it an invitation will be sent to them asking them to like your page.
Try these out and see how many new likes you get!
Unfortunately, just posting to your Facebook business page is not going to get you as far in advertising these days. No matter how good your Facebook posts may be you are no longer going to get the views without some financial investment. Facebook has some tips for you to make sure you are making the most of your money and that you are reaching your target audience. Click here to read the article, and give me a call and we can talk about what works best for you and your business!
Please read this article discussing the results of a survey done by Marketing Sherpa about email marketing. It continues to be a very effective marketing tool. I think of one of the very best for small businesses.
Here is a really good article to remind you of the importance of what you do as a marketer. And remember we are all marketers! Your Computer Lady can help you refresh your brand with a review of your current status, setting clear goals and measuring your results. We have a Marketing Calendar tool that can yield huge results for improving your productivity and ROI. Sometimes you can’t see the forest for the trees so working with an outside person can bring new perceptions and insights.
Click here to read the full article.
The answer is “A lot!”
Go to MyAccount.Google.com
Google will walk you through the settings and help you choose your preferences.
Or look at the individual sections to change your preferences.
Change each setting for your preferences.
Google follows what you search for and develops a “profile” for you. They narrow down your search results then to fit your profile. If you do a search that gets strange results, you can delete it from History to keep your profile more clear.
You can turn off tracking or delete your history.
It is worth your time to check the Google settings. You want to give enough info to have good search results but not enough to display your whole life to the Internet.
Bet you didn’t know anything was better than first! That’s what clients talk to me about all the time. This video by Eric Spellmann explains that there is something better and he starts you down the road for get it for yourself.
Eric is great fun to watch! And he knows his business. Watch this video!
One more reason to get a domain email instead of using @gmail or @aol or @anyone but you!
Why advertise for anyone but you?! Do you really think Google needs your assistance with a @gmail address? NO! So advertise yourself with a personalized email such as Pamela@YourComputerLady.com
DMARC (Domain-based Message Authentication, Reporting & Conformance) is a policy that tells a domain (or website) which email authentication methods were used by the sender, and what an ISP (Internet Service Provider) should do with a message if it fails those authentication methods. Possible actions include “do nothing”, “spam folder” or “bounce” the email, and includes contact information for how to notify the sender of failed messages.
Free email providers, like Yahoo!, AOL, and soon Google, have adopted strict DMARC policies to prevent email fraud – like spam and spoofing. If you use one of these free email providers as your ‘from’ address for your Constant Contact, MailChimp or other service provider emails, this will affect you.
The issue is that when you send email via a service provider the email looks like it came from your free email address, when you are really are sending from the provider’s servers.
A DMARC policy will tell receiving servers that incoming email with a free ‘from’ address should be rejected because it wasn’t sent through a Yahoo, or AOL, or Google server, which will result in an increased chance that emails will be delivered to a spam folder or get bounced. This policy is affecting all email service providers.
What Do I Need to Do?
To pass DMARC alignment while using a service provider, you need to use a custom domain email address to send your emails and self-publish for authentication. Here’s how:
- Register for a domain name if you don’t already have one, and have an email associated with it.
- Add your custom domain email to your email service provider account and verify it.
- Self-Publish for Authentication. This will take some assistance from your web site programmer or IT person.
- Once you’ve verified your custom domain email, remember to use it as your ‘from’ address when you send emails.
Your Computer Lady will register a domain for you and set up a domain email. I can assist you with the set up with your email service provider. I can even take care of self-authentication. (Don’t you just love that word?)
Call today! Don’t wait until your emails start bouncing!
Sometimes you can’t see the forest for the trees! Betty McCauley talked with Pamela about finding enough content for her Facebook posts and a blog. Right off the bat, Pamela suggested posting individual articles and events instead of posting the weekly email. That’s 4-5 posts instead of 1!
Bouncing ideas off another person, having someone review your Marketing Calendar, asking for a review of your web page content can make all the difference in the world. You see the info so much that you stop seeing it! A short consultation with Pamela can clear the view. There isn’t a time limit. There isn’t a contract. Just a fresh perspective!
YCL doesn’t just build new web sites. We love working on existing sites to expand them, polish them and add new features. That’s just what we’ve done with Nancy Tossell, the founder of Because Women Care. Nancy had a good site. It was time to grow! YCL worked with her to tweak the features. Pamela also discussed marketing ideas to help Nancy reach the target audience she was eager to talk with.