“83% of B2B marketers use email newsletters for content marketing. – Content Marketing Institute

76% of marketers see active growth in their number of email subscribers. –Ascend2

Open rate is highest when companies send two emails per month. – Database Marketing Institute

At 1.47 million emails sent per month, US companies send more emails than the global average of 1.38 million. – MarketingLand

Wrap up

Armed with these email marketing statistics, you know that email marketing is as relevant as ever. Now get out there and make the marketing world a better place using the power of email marketing.”

Statistics found on https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/

Email marketing has an ROI of 3800%. – DMA

The average order value of an email is at least three times higher than that of social media. – McKinsey

60% of marketers use conversion rates to evaluate an email’s effectiveness. – DMA

Nearly 1 in 5 companies (18%) reported an ROI of more than $76 in 2014, which is 3x more than 2013 figures (5%). – DMA

Email’s ROI was 28.5% compared to 7% for direct mail. – Chief Marketer

Revenue per email was $0.11 in Q1 2014 compared to $0.10 in Q4 2013. –Experian

29% of marketers look at ROI metrics to evaluate email effectiveness. – DMA

For every $1 spent, email marketing generates $38 in ROI. – Campaign Monitor

Emails triggered by behavior were responsible for 30% of revenue in 2014, up from 17% in 2013. – DMA

77% of ROI comes from segmented, targeted, and triggered campaigns. – DMA

50% of marketers anticipate their company’s spend on email to increase during 2015. – DMA

Want to increase interaction from your emails? Here are some stats that you might want to consider.

“Marketers have noted a 760% increase in revenue from segmented campaigns. – Campaign Monitor

Marketers see an average increase of 20% in sales when using personalized web experiences. – Monetate

50% of companies feel they can increase interaction within email by increasing personalization. – Experian

Personalized promotional emails had 29% higher unique open rates and 41% more unique click-through rates in 2013. – Experian”

Statistics found from https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/

“Personalized emails deliver 6x higher transaction rates. – Experian

53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. – DemandGen

Segmented and targeted emails generate 58% of all revenue. – DMA”

Statistics found from https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/

“74% of marketers say targeted personalization increases customer engagement. – eConsultancy

Only 39% of online retailers send personalized product recommendations via email. – Certona

Emails with personalized subject lines are 26% more likely to be opened.  –  Campaign Monitor”

Statistics found from https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/

Considering the stats found on Campaign Monitor many people read emails on their phones. Call Your Computer Lady today and we can help make sure your emails are mobile friendly.

• About 53% of emails are opened on mobile devices. – Campaign Monitor
• 23% of readers who open an email on a mobile device open it again later. –Campaign Monitor
• 75% of Gmail’s 900M users access their accounts via mobile devices. –TechCrunch

Stats found on https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/

I saw this in an email from Nancy Pierson with Equity Title.  I love it!

I’m always telling you that we need a call to action in your emails and in your social media posts.  THIS, my friends, is a call to action!  Nancy evens tells you which line to fill out on the form.

If you are happy with the services I provide, please write Equity Title Biltmore on Line 117 of your next contract!