One of the worst things to hear from a client is “Oh, I didn’t know you did that!” So use your Marketing Calendar to ensure that you are covering all services/products on a regular basis. Keep those services “top of mind” for your clients. It’s easier and more profitable to expand a current client than to go out and get a new client.
Having an Inbox, Social and a Promotions tab is too much!! Sorting is supposed to help but it just mucks things up for me.
So turn the extras off.
- Go to Settings
- The Inbox tab
- In the Categories section,
- Un-check Social, Promotions, Updates, Forums
- At the bottom of the page, click the Save Changes button
Go back to your Inbox. There’s only 1!!!!
Constant Contact is a long time favorite of mine for email marketing. I like their interface. I like their Knowledge Base. I LOVE their live tech support.
Now they are expanding to become a broader digital marketing company. What’s new so far?
LogoMaker – For the long term, you can’t do without a high quality logo for your company. But this logo maker is a starting point. It is also a great option for a special logo for an event, a product introduction, a new service announcement.
Social Media Posts & Analytics – You can schedule posts for Facebook and Instagram from your Constant Contact account. And you can read your analytics from CtCt.
Website Builder – It seems everyone has a website builder these days. I’m leery of them because they are proprietary software which limits your website. The advantage the CtCt builder has is that it is an interface you are already familiar with. Your learning curve would be lower. If you are considering a small, simple website, I recommend looking at the CtCt option. The site would, of course, have an opt in that would connect directly with your CtCt email list.
Here is a very well written article from Constant Contact with step-by-step instructions for creating your holiday marketing campaign. Call me if you would like to brainstorm and work on your ideas. Today is the day!
In 2018, email marketing drove 24% of sales during the holiday season.
This year, according to The National Retail Federation: “holiday retail sales during November and December [are expected] to increase between 3.8 percent and 4.2 percent over 2018 to a total of between $727.9 billion and $730.7 billion”.
So the answer is a big YES!! Call Your Computer Lady when you need assistance.
Thank you, Houzz, for a look at a rarely discussed type of communication – follow up emails to prospects. The author gives some very good ideas of how to contact prospects and maintain their interest in your products and services while turning them into a client. Click here to read the worksheet.
“A message is 5x more likely to be seen in email than via Facebook. – Radicati
4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media. – Monetate
72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – MarketingSherpa
Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email – WhoIsHostingThis “Email Deliverability 101.
Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey
You are 6x more likely to get a click-through from an email campaign than you are from a tweet.- Campaign Monitor“
Announcement emails are an overlooked opportunity. They build excitement about your event, your new product, your new personnel. This article talks about the best way to write announcements. Like all of our marketing efforts, we need to make the announcement from our clients point of view, not our own. Why should they be excited with us? Click here to read the full article.