“Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue.” Experian What is a transactional email? A message sent to an individual in response to a specific action they took. Amazon’s order confirmation emails. Google’s sign-in alerts. Should you be sending transactional emails to your clients to build your busines? Read this article for ideas and best practices.
There are several tricks you can use to keep your email reputation intact and your customers happy. Read these 5 steps to increase your deliverability. (Series 5 of 5)
Read these 3 steps to help prevent your emails from going to spam. (Series 4 of 5)
When you have spent valuable time creating an email to send to clients you don’t want it ending up in their spam folder. Why do emails go to spam? Click to read more. (Series 3 of 5)
What is email deliverability? And is it really that important? (Series 2 of 5)
91 percent of US adults like to receive promotional emails from companies they do business with. (Source: MarketingSherpa)
Email is almost 40 times more effective than Facebook and Twitter combined, in helping your business acquire new customers. (Source: McKinsey)
According to 80 percent of professionals, email marketing drives customer acquisition and retention. (Source: eMarketer)
Build credibility with your customers. People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.
Get more people to call you to do business. When done right, email marketing lets businesses reach the right person, with the right offer, at the right time.
Build your brand. With email marketing, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message.
Increase traffic to your website. Emails are a great way to get customers to visit your site. You can include relevant links to your site within your email content like linking to a blog post.
Optimize your time and budget. Costs associated with email marketing are very low and you can put emails on autopilot, yet stay personalized towards your subscribers.
Email drives purchases. According to a report from the Direct Marketing Association, 66 percent of consumers have made a purchase due to an email marketing message.
Your Computer Lady is a certified partner with Constant Contact, the world’s leading email service provider. Call today for a free 30 minute phone consultation to find out how email marketing can work for your company!
So much effort goes into crafting the perfect email for your customers or supporters. But then someone tells you they didn’t receive your email!! How can this be? What factors limit deliverability? (Series 1 of 5)
Putting a video in your email to clients has so many benefits: Reach the visual learners. Improve engagement rates. Increase sales. Call YCL today to discuss how & when to add video to your emails! Read this article for more details!
Email marketing has the highest ROI of all forms of marketing, averaging about $42 in return for every $1 spent.
