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You are here: Home / Archives for Email Marketing

December 22, 2020 By yclmanager5 Leave a Comment

6 Small Business Lessons to Take Into 2021

This is a well thought out article about preparing for 2021.

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Filed Under: Email Marketing, Marketing

December 16, 2020 By yclmanager5 Leave a Comment

700 Power Words

Power Words for Conversions

I frequently talk with you about having a list of your Keywords at your fingertips while you are writing blog posts, social media posts, web page content. This helps ensure that you use the best words and a mix of words for Search Engine Optimization (SEO) and for reader searches on any platform. Here is a list for you of Power Words to make your content more compelling. These are great ideas! Print this article out and keep it with your Keyword list. You can write better copy to more your marketing efforts more effective!  Print this out right now!

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Filed Under: Blogging, Email Marketing, Marketing, Social Media, Websites

December 9, 2020 By yclmanager5 Leave a Comment

Grow Your Email List

This video is excellent! Step by step instructions on how to create a SUCCESSFUL opt in for your website and social media! Please watch it! Then give me a call and we’ll get started creating your opt in!

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Filed Under: Email Marketing

October 28, 2020 By yclmanager5 Leave a Comment

Email Providers

As you create and send emails, it’s important to be aware of how your readers are receiving/viewing the messages. Outlook certainly displays an email differently than AOL.

While this info shows Outlook as #3 overall, I would consider them #1 or #2 as far as business email. A lot of people use Microsoft Office and Outlook at their office.

Here are some stats to keep in mind.

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Filed Under: Email Marketing

October 21, 2020 By yclmanager5 Leave a Comment

New Guidelines for Online Marketing

This is a GREAT article about our new world and how we can and should market our businesses. Practical suggestions and tips. Using reality to put our best foot forward.  Please read this!
 

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Filed Under: Email Marketing, Marketing, Social Media, Something to Think About

October 6, 2020 By yclmanager5 Leave a Comment

Birds and Marketing?

Why is filling the bird feeder like marketing your business? Inquiring minds want to know! Read on, my friends!

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Filed Under: Email Marketing, Marketing

September 4, 2020 By yclmanager5 Leave a Comment

Article from GoDaddy Promotes Email Marketing

I see you roll your eyes when I start talking about the value of email marketing!!  LOL  Here is a quote from a GoDaddy article talking about the continuing benefits of email marketing.

Hop on the email marketing train

Hearing the term “old school” conjures up images of outdated trends, especially when it comes to describing online marketing tactics. However, there is one old school digital marketing practice that remains as powerful today, as the day the Internet became a commercial success.

It is called email marketing.

The tactic has evolved over the years to include automation and content marketing techniques that enhance the experience customers have when reading email newsletters.

For Google customer reviews, it is not simply about email marketing, it is about reminding your customers about Google’s customer review platform.

For YCL clients, I include a review section in their email template just for this reason. Ask and ask and ask again for reviews!  Each time we email, we ask for reviews at all of your review sites. So when a client is thinking of you, we make it easy to do a review.

 

Read the entire article about the value of Google reviews.

 

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Filed Under: Email Marketing

July 20, 2020 By yclmanager5 Leave a Comment

Why Do I Have to Give My Address to Send Emails?

This is blurb from Constant Contact explaining why an address is required on every email.
 
“The anti-spam laws of many countries, such as the US CAN-SPAM Act, require that you include a physical address in your email campaigns. Telling your recipients where you’re located is one way to show them that the email is coming from a legitimate source.”
 
You can use a PO Box, a postal service address or something other than a street address. But some legitimate address is required.

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May 27, 2020 By yclmanager5 Leave a Comment

Marketing

One of the worst things to hear from a client is “Oh, I didn’t know you did that!” So use your Marketing Calendar to ensure that you are covering all services/products on a regular basis. Keep those services “top of mind” for your clients. It’s easier and more profitable to expand a current client than to go out and get a new client.

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Filed Under: Email Marketing, Marketing

March 25, 2020 By yclmanager5 Leave a Comment

Only One Gmail Inbox

Having an Inbox, Social and a Promotions tab is too much!! Sorting is supposed to help but it just mucks things up for me.

So turn the extras off.

In Gmail,

  • Go to Settings
  • Settings
  • The Inbox tab
  • In the Categories section,
  • Un-check Social, Promotions, Updates, Forums
  • At the bottom of the page, click the Save Changes button

Go back to your Inbox. There’s only 1!!!!

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Filed Under: Email Marketing, Organization & Productivity, Something to Think About

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6 Small Business Lessons to Take Into 2021
This is a well thought out article about preparing for 2021.\r\n...
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\r\nI frequently talk with you about having a list of your Keywords at your fingertips while you are writing blog posts, social media posts, web page content. This helps ensure that you use the best wor...
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Yesterday I went to a website to see what they offered in home meal deliveries.  I didn’t set up an account. I didn’t request a quote.  Just looked around the site.\r\n15 minutes later there was a...
New Guidelines for Online Marketing
This is a GREAT article about our new world and how we can and should market our businesses. Practical suggestions and tips. Using reality to put our best foot forward.  Please read this!\r\n ...
Birds and Marketing?
Why is filling the bird feeder like marketing your business? Inquiring minds want to know! Read on, my friends!...
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