I am a HUGE believer in drip aka automated email campaigns. They are such a powerful way to introduce your company to new prospects. Or to solidify a new relationship with a client. Or even to re-introduce yourself to a client you haven’t heard from in awhile. Here’s a thorough article explaining the benefits and some how-to’s for a successful campaign.

This is the best article I’ve ever read explaining the Click Rate and why it is important. Please read this so you’ll have a better understanding of how your emails need to be laid out as well as how to measure your email results.

As part of my “48 Hour Traffic Reports” after every email I send, I include a list of the Unsubscribes. I always tell clients, “Don’t take this personally! There are lots of reasons for someone to unsubscribe.” But it does hurt when someone declines to receive your well-written, beautifully designed emails. This article looks at some reasons for people unsubscribing and looks at what you can do to minimize the unsubscribes. Compare your emails to these examples!

“If you still include “Sent from my iPhone” at the bottom of your messages, it’s time you thought about the etiquette of sending a mobile email.

According to data collected in the most recent U.S. Consumer Device Preference Report, nearly 63% of emails were opened on a mobile device, while only about 37% were opened on a desktop computer. With more and more people opening and sending emails on their smartphones and tablets for both personal and professional communication, your mobile email manners are as relevant as ever.

Below, we’ve compiled seven tips to ensure your mobile emails leave the best possible impression.”  Read the full article called 7 crucial tips to refine your mobile
email etiquette on Mashable.