Here’s some sound advice from Constant Contact about measuring your email marketing campaigns – Make quarterly plans and measure quarterly.

Measure success at the end of each quarter
If you spend all of your time tweaking your email marketing strategy, you’ll never be able to establish any consistency that will lead to success. Instead, let your plan run its course, and wait until the end of each quarter to monitor what’s working and what needs changing. Then, look to see if you’ve been trending upwards, downwards, or if you find yourself on a plateau.

Look for the campaigns driving success and ditch those that aren’t performing. If you’ve fallen into a plateau and can’t see a direction up or down, it may be time to try a bolder approach that will help create a more definable test. Choose a hypothesis you can stick to over the next three months, like adding more humor to every subject line, and see if it changes your metrics, such as boosting open rates.

YCL sends traffic reports after each email with comments about the strengths and weaknesses of the email. We never want to make decisions or change our marketing plan after one email, however. We want to look for trends. Are the Open Rates going up? Are the Click Rates going up? Is the number of Unsubscribes realistic?

If you would like to do a review of your email trends, call Pamela today. We can look at quarterly, semi-annual or even annual trends.

Good marketing is measurable!

This is the best article I’ve ever read explaining the Click Rate and why it is important. Please read this so you’ll have a better understanding of how your emails need to be laid out as well as how to measure your email results.

I am a HUGE believer in drip aka automated email campaigns. They are such a powerful way to introduce your company to new prospects. Or to solidify a new relationship with a client. Or even to re-introduce yourself to a client you haven’t heard from in awhile. Here’s a thorough article explaining the benefits and some how-to’s for a successful campaign.

“83% of B2B marketers use email newsletters for content marketing. – Content Marketing Institute

76% of marketers see active growth in their number of email subscribers. –Ascend2

Open rate is highest when companies send two emails per month. – Database Marketing Institute

At 1.47 million emails sent per month, US companies send more emails than the global average of 1.38 million. – MarketingLand

Wrap up

Armed with these email marketing statistics, you know that email marketing is as relevant as ever. Now get out there and make the marketing world a better place using the power of email marketing.”

Statistics found on https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/

Email marketing has an ROI of 3800%. – DMA

The average order value of an email is at least three times higher than that of social media. – McKinsey

60% of marketers use conversion rates to evaluate an email’s effectiveness. – DMA

Nearly 1 in 5 companies (18%) reported an ROI of more than $76 in 2014, which is 3x more than 2013 figures (5%). – DMA

Email’s ROI was 28.5% compared to 7% for direct mail. – Chief Marketer

Revenue per email was $0.11 in Q1 2014 compared to $0.10 in Q4 2013. –Experian

29% of marketers look at ROI metrics to evaluate email effectiveness. – DMA

For every $1 spent, email marketing generates $38 in ROI. – Campaign Monitor

Emails triggered by behavior were responsible for 30% of revenue in 2014, up from 17% in 2013. – DMA

77% of ROI comes from segmented, targeted, and triggered campaigns. – DMA

50% of marketers anticipate their company’s spend on email to increase during 2015. – DMA

Want to increase interaction from your emails? Here are some stats that you might want to consider.

“Marketers have noted a 760% increase in revenue from segmented campaigns. – Campaign Monitor

Marketers see an average increase of 20% in sales when using personalized web experiences. – Monetate

50% of companies feel they can increase interaction within email by increasing personalization. – Experian

Personalized promotional emails had 29% higher unique open rates and 41% more unique click-through rates in 2013. – Experian”

Statistics found from https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/