I think this is a very excellent example of a sales email. It is promoting book sales. It could just as easily be used for a webinar, a class or an event.

• You see an image of the front of the book
• You see the costs
• You see a short description written with bullet points

Then there are images and descriptions to address specific pain points.  After each section, there is a Buy Now button. The images “say” more than the descriptions.

In closing, there is another image of the book cover and a description. The costs are repeated.

So this is a fast skim to see if the information applies to me. The email keeps my attention by addressing specific pain points and different levels of need. They start with How to Meditate and move to How to Deepen Your Practice.

This email has a much greater chance of grabbing my interest than a message that has 1 description and 1 price. Especially if that description is long and wordy!

MailChimp reports an average increase of 60% for clients who use a pop-up to encourage people to opt in for their newsletters. But there is a right way and a wrong way to build and present your pop-up. Read this article to learn best practices.

Click here to read the full article. 

This video is excellent! Step by step instructions on how to create a SUCCESSFUL opt in for your website and social media! Please watch it! Then give me a call and we’ll get started creating your opt in!

As you create and send emails, it’s important to be aware of how your readers are receiving/viewing the messages. Outlook certainly displays an email differently than AOL.

While this info shows Outlook as #3 overall, I would consider them #1 or #2 as far as business email. A lot of people use Microsoft Office and Outlook at their office.

Here are some stats to keep in mind.