As you create and send emails, it’s important to be aware of how your readers are receiving/viewing the messages. Outlook certainly displays an email differently than AOL.
While this info shows Outlook as #3 overall, I would consider them #1 or #2 as far as business email. A lot of people use Microsoft Office and Outlook at their office.
Interesting article about improving your email results with Interactive Content. It’s from the experts at Constant Contact.
I frequently talk with you about having a list of your Keywords at your fingertips while you are writing blog posts, social media posts, web page content. This helps ensure that you use the best words and a mix of words for Search Engine Optimization (SEO) and for reader searches on any platform. Here is a list for you of Power Words to make your content more compelling. These are great ideas! Print this article out and keep it with your Keyword list. You can write better copy to more your marketing efforts more effective! Print this out right now!
I think this is a very excellent example of a sales email. It is promoting book sales. It could just as easily be used for a webinar, a class or an event.
Then there are images and descriptions to address specific pain points. After each section, there is a Buy Now button. The images “say” more than the descriptions.
In closing, there is another image of the book cover and a description. The costs are repeated.
So this is a fast skim to see if the information applies to me. The email keeps my attention by addressing specific pain points and different levels of need. They start with How to Meditate and move to How to Deepen Your Practice.
This email has a much greater chance of grabbing my interest than a message that has 1 description and 1 price. Especially if that description is long and wordy!
MailChimp reports an average increase of 60% for clients who use a pop-up to encourage people to opt in for their newsletters. But there is a right way and a wrong way to build and present your pop-up. Read this article to learn best practices.
This is a GREAT article about our new world and how we can and should market our businesses. Practical suggestions and tips. Using reality to put our best foot forward. Please read this!
Why is filling the bird feeder like marketing your business? Inquiring minds want to know! Read on, my friends!
I see you roll your eyes when I start talking about the value of email marketing!! LOL Here is a quote from a GoDaddy article talking about the continuing benefits of email marketing.
Hearing the term “old school” conjures up images of outdated trends, especially when it comes to describing online marketing tactics. However, there is one old school digital marketing practice that remains as powerful today, as the day the Internet became a commercial success.
The tactic has evolved over the years to include automation and content marketing techniques that enhance the experience customers have when reading email newsletters.
For Google customer reviews, it is not simply about email marketing, it is about reminding your customers about Google’s customer review platform.
For YCL clients, I include a review section in their email template just for this reason. Ask and ask and ask again for reviews! Each time we email, we ask for reviews at all of your review sites. So when a client is thinking of you, we make it easy to do a review.
Read the entire article about the value of Google reviews.
