What would your email marketing team do with $650,000?

Whether you’re a hundred-strong team or a scrappy team of one, that’s a lot of moolah.

That’s the amount of an FTC settlement against Experian Consumer Services for violating CAN-SPAM by confusing transactional and commercial emails. The issue was not that their emails included colorful designs or even that it included information about Experian products.

It was that they did not allow members to opt-out of their emails.

Don’t make the same mistake.

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We’ve got a few marketing secrets here at Litmus… and maybe your email team does, too.

We talk a lot about designing and coding emails from scratch. And we do a lot of that! But we also… sometimes… occasionally… use email templates. 😅

46% of email marketers have up to five emails in production at any given time. Sound familiar? And with teams averaging about 2 weeks to produce a single email, that’s a lot of concepting, designing, writing, HTML coding, reviewing, and testing in a short amount of time.

There’s nothing wrong with taking a few strategic shortcuts for your email marketing campaigns with an email template. But where email marketers go wrong is leaving templates exactly as they are, making them pretty blah campaigns—potentially sacrificing better business outcomes for speed.

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“Hello! Welcome to this email! “

The first email you send to a prospect or new client is the most read email you will ever send.  Don’t waste this opportunity! Read this guide on how to write the most powerful message to put your best foot forward.

Click here to read the guide from Constant Contact.

“As a marketing executive, you know how important it is to have a strong email list. A newsletter is a great way to stay in touch with your audience, promote your content, and generate leads. But growing your newsletter subscriber base can be a challenge.

There are a lot of different ways to grow your newsletter subscriber base, but not all methods are created equal. Some methods, like running giveaways, can attract a lot of subscribers, but they may not be all that targeted. If you’re not careful, you could end up with a list of subscribers who aren’t interested in your content or who you can’t reach with your marketing messages.”

Great advice from Social Media Hat.

Imagine writing an email that’s so effective it lands you a job at the White House.

Well, that’s what happened to Maya Shankar, a PhD cognitive neuroscientist. In 2014, the Department of Veterans Affairs asked her to help increase signups in their veteran benefit scheme.

Maya had a plan. She was well aware of a cognitive bias that affects us all—the endowment effect. This bias suggests that people value items higher if they own them. So, she changed the subject line in the Veterans’ enrollment email.

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Picture this: you put all your creative energy into writing a great marketing email. You choose every word carefully and create a beautiful design to appeal to your target audience. Finally, you hit the send button, sit back, and sip your coffee, ready for the responses to pour in. But your inbox stays empty. 

Sooner or later, this scenario happens to every business. You might wonder if you made a mistake with your email. (Maybe that pun-filled subject line wasn’t as funny as you thought?) But even the best emails can get overlooked or lost in crowded inboxes. In fact, 80% of customers ignore marketing emails at least half the time. 

Become an expert with this info from Constant Contact.

“While it may come at the end, your email footer shouldn’t be an afterthought.

Email footers need to check certain boxes, but a well-crafted footer goes beyond. It contributes to your brand and engages your subscribers.

The goal is to provide essential information, adhere to regulations, and make sure your emails end on a high note.

You want to optimize every element of your email campaigns. These email footer examples will help you get the most out of any template — down to the last word and pixel.”

Get the tricks from Constant Contact.

Learn the top three places to ask people to sign up for your email list from Constant Contact Senior Producer of Webinars Stephanie French and former Director of Product Marketing Morgan Bell. Watch the full on-demand webinar here:

If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. These highly tailored emails that target subscribers’ wants, likes, and needs are more likely to prompt engagement (and conversions) from subscribers—since you’re serving them something relevant to the interests they already have. 

Sounds simple, right? Why aren’t we all using this powerhouse tool, like yesterday? 🤯

Well, it’s a little bit more complicated than it sounds, but we can explain. Read on to discover how you can harness the power of dynamic email content to create super-duper engaging and personalized emails.

Read the full article at Litmus.com

Networking is a huge part of any business career. And, in the process, you end up with stacks of business cards that get exchanged for future reference. But what can or should you do with the information on those cards?

Click here to continue reading on Business Email Etiquette.