“I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even though the learning resources for email marketers have evolved since then, I still have countless re-engagement email examples in my inbox which don’t prompt me to, well, re-engage.”
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In an age where customer comments, reviews, and ratings can easily bring down businesses, excellent customer service is critical for any business looking to succeed. Providing excellent customer support will enhance the company’s reputation and build brand loyalty.
One of the most efficient channels for customer support is email. However, crafting a well-written and professional email response can be challenging, especially when dealing with various customer inquiries.
“Yes, email personalization like this is simple and easy to do if you have the right ESP. It’s become a popular tactic because we know email marketing personalization is good for business. 71% of consumers expect companies to deliver personalized experiences, according to McKinsey.”
Here’s the scenario. You write an email in Outlook and send it to your best friend. Your friend then opens the email in her Gmail account.
Where is the email stored? In 4 places.
You can delete both of your copies if you want to. Delete from Outlook. Log into webmail and delete from webmail.
You can not delete your friend’s copies.
That’s why you always want to THINK before you hit SEND!
As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To build relationships that drive business results.
To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value.
That’s why we hosted a Litmus Talks webinar called “Embrace the Email Performance Trifecta and See Major Results.” Together, we honed in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement, and sending relevant emails your subscribers actually want to read.
Read on for nine ways to improve your email performance, and catch all their insights on-demand with the full webinar.
“Gmail is one of the most popular inbox service providers (ISP) with over 30% of email client market share. However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. There’s been a lingering perception that Gmail’s Promotions Tab equals the spam folder, but that’s far from the truth.”
What would your email marketing team do with $650,000?
Whether you’re a hundred-strong team or a scrappy team of one, that’s a lot of moolah.
That’s the amount of an FTC settlement against Experian Consumer Services for violating CAN-SPAM by confusing transactional and commercial emails. The issue was not that their emails included colorful designs or even that it included information about Experian products.
It was that they did not allow members to opt-out of their emails.
Don’t make the same mistake.
We’ve got a few marketing secrets here at Litmus… and maybe your email team does, too.
We talk a lot about designing and coding emails from scratch. And we do a lot of that! But we also… sometimes… occasionally… use email templates. 😅
46% of email marketers have up to five emails in production at any given time. Sound familiar? And with teams averaging about 2 weeks to produce a single email, that’s a lot of concepting, designing, writing, HTML coding, reviewing, and testing in a short amount of time.
There’s nothing wrong with taking a few strategic shortcuts for your email marketing campaigns with an email template. But where email marketers go wrong is leaving templates exactly as they are, making them pretty blah campaigns—potentially sacrificing better business outcomes for speed.
“Hello! Welcome to this email! “
The first email you send to a prospect or new client is the most read email you will ever send. Don’t waste this opportunity! Read this guide on how to write the most powerful message to put your best foot forward.