Here is a very well written article from Constant Contact with step-by-step instructions for creating your holiday marketing campaign. Call me if you would like to brainstorm and work on your ideas. Today is the day!
New from Constant Contact
Constant Contact is a long time favorite of mine for email marketing. I like their interface. I like their Knowledge Base. I LOVE their live tech support.
Now they are expanding to become a broader digital marketing company. What’s new so far?
LogoMaker – For the long term, you can’t do without a high quality logo for your company. But this logo maker is a starting point. It is also a great option for a special logo for an event, a product introduction, a new service announcement.
Social Media Posts & Analytics – You can schedule posts for Facebook and Instagram from your Constant Contact account. And you can read your analytics from CtCt.
Website Builder – It seems everyone has a website builder these days. I’m leery of them because they are proprietary software which limits your website. The advantage the CtCt builder has is that it is an interface you are already familiar with. Your learning curve would be lower. If you are considering a small, simple website, I recommend looking at the CtCt option. The site would, of course, have an opt in that would connect directly with your CtCt email list.
Writing Effective Follow Up Emails
Thank you, Houzz, for a look at a rarely discussed type of communication – follow up emails to prospects. The author gives some very good ideas of how to contact prospects and maintain their interest in your products and services while turning them into a client. Click here to read the worksheet.
Could Email Be Better Than Social Media?
“A message is 5x more likely to be seen in email than via Facebook. – Radicati
4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media. – Monetate
72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – MarketingSherpa
Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email – WhoIsHostingThis “Email Deliverability 101.
Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey
You are 6x more likely to get a click-through from an email campaign than you are from a tweet.- Campaign Monitor“
Statistics found on https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/
Benefits of Drip Email Marketing Campaign
I am a HUGE believer in drip aka automated email campaigns. They are such a powerful way to introduce your company to new prospects. Or to solidify a new relationship with a client. Or even to re-introduce yourself to a client you haven’t heard from in awhile. Here’s a thorough article explaining the benefits and some how-to’s for a successful campaign.
Email Click Rate
This is the best article I’ve ever read explaining the Click Rate and why it is important. Please read this so you’ll have a better understanding of how your emails need to be laid out as well as how to measure your email results.
Email Marketing
As part of my “48 Hour Traffic Reports” after every email I send, I include a list of the Unsubscribes. I always tell clients, “Don’t take this personally! There are lots of reasons for someone to unsubscribe.” But it does hurt when someone declines to receive your well-written, beautifully designed emails. This article looks at some reasons for people unsubscribing and looks at what you can do to minimize the unsubscribes. Compare your emails to these examples!
7 Crucial Tips to Refine Your Mobile
Email Etiquette
“If you still include “Sent from my iPhone” at the bottom of your messages, it’s time you thought about the etiquette of sending a mobile email.
According to data collected in the most recent U.S. Consumer Device Preference Report, nearly 63% of emails were opened on a mobile device, while only about 37% were opened on a desktop computer. With more and more people opening and sending emails on their smartphones and tablets for both personal and professional communication, your mobile email manners are as relevant as ever.
Below, we’ve compiled seven tips to ensure your mobile emails leave the best possible impression.” Read the full article called 7 crucial tips to refine your mobile
email etiquette on Mashable.
For the Future
JotForm is an established company that lets you create forms to use on websites. Your Computer Lady has used them several times. They have a new program that lets your form become a PDF immediately. So instead of getting an email with an unfamiliar looking line of fields, you receive a PDF with graphics, field titles, electronic signatures, etc. The PDF is ready for distribution to your peers or even to clients! Much more user-friendly!! Click here to check it out!
Even the Facebook Experts Are Promoting Email Marketing
I know you get tired of me on the soapbox. So here is Courtney Donahue Foster on HER soapbox. She’s a FACEBOOK guru but she’s promoting email marketing as a necessary alternative. So if you aren’t emailing your clients, call me today! Let’s get started!
Her recent email said –
“Imagine a marketing platform not limited by a newsfeed algorithm.
A platform that you own.
A platform that allows your followers to actually see all of your content.
A platform with the highest ROI of any marketing platform.
That platform? Email marketing.
And if that doesn’t thrill you right now, I want to change that.
Because at the end of the day, you don’t own your Facebook likes, your YouTube views, or your Instagram hearts.
But you do own your mailing list.
And if you’re in this entrepreneurship thing for real, if you’re ready to hike up your big kid business pants and start using strategies that stick, you need to build something you own.”
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