At last week’s Friday Free-For-All, I was asked about connecting Instagram to Facebook so you could make a post on Instagram and have it show up on Facebook. Click here to download the steps!
I want you to be a bit intimidated by this article. Why? Too many times we think of social media as making a post. And yes, make it on Facebook, Instagram, Twitter, LinkedIn,… But there is more to social media than just making a post – IF – you want it to be a major part of your marketing campaign. There is a difference in having a “social presence” and really marketing via social media. This article is specifically about how to use Instagram but the concepts are the same for any social media. If you want impact, you have to customize to the specific platform. And you have to customize to the platform’s audience. So look at your marketing plan. Do you need a presence? Do you need real social activity? Then we can plan appropriately. Click here to read the article.
The Instagram community is growing. The Instagram tools are expanding. This article describes how to use a brand new feature: Highlights. It’s a tool to organize your photos as well as group them in a manner that’s helpful to your viewers.
- Create a Highlight of your tips & tricks.
- Create a Highlight for an event.
- Create a Highlight for each product group.
How are you using Instagram today? What would you like for Instagram to do for you?
“It’s generally recommended to post at least once per day, and no more than 3 times per day, on Instagram.
I’ve found similar times of day to Facebook effective: my Iconosquare stats showed that 8pm was my best time, closely followed by 6am. Remember I’m on the West coast, so that’d be 9am and 11pm Eastern time.
Instagram is currently my second favorite platform, and I post six times a week.”
Information found on https://louisem.com/144557/often-post-social-media
“Most studies agree that once per day is optimal, with a maximum of two posts per day.
Hubspot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day.
At a minimum, you should post to your Facebook Pages 3 times per week.”
Statistics found on https://louisem.com/144557/often-post-social-media
The use of Influencers in social media is growing. What is that you ask? An Influencer is someone who has their own social media network. You connect with them to get recommendations. So the Image Consultant connects to the Premier Jewelry consultant and the cabi consultant. Her reach is extended. She gets instant credibility from the people who trust the other two consultants. Influencers with large followings can be paid or compensated in some way for their posts. Who could be an Influencer for your business?
“Wondering how often to post on social media?
Great question. The short answer is, “As often as you can post quality content, consistently.” Quality and consistency are key to social media success.
The longer answer is: Recent studies have shown that there really are optimal posting frequencies for the different social media platforms.
And the good news is, it’s probably not as often as you may have heard! That Facebook Page posting hourly, or Twitter account posting every 15 minutes? Forgetaboutit. Maybe it works for accounts with 100,000’s of followers, but it doesn’t work for the average business using social media marketing.
Information from https://louisem.com/144557/often-post-social-media
Please download the complete report. Social Media Examiner is one of the best sources of information about social media. Today I want to point out just one piece of info from the 2017 Social Media Marketing Industry Report.
Page 28 -Instagram is increasing its volume and its value to B2C marketers significantly. So an increase in your efforts is needed if you are B2C.
If you are B2B, I would continue light efforts to have a presence. But I wouldn’t go full bore unless your target audience is millennials.
Published by Social Media Examiner
2017 Social Media Marketing Industry Report
This synopsis of a new book just released is worth a read. How do we stop the bad users of the Internet without becoming Big Brother or full-time censors?
Click here for more information.