New Instagram Feature!! Guides! This is the ability to put like content in a folder to help your followers find content they want quickly. This is an excellent new tool for you to use. Watch the Social Media Examiner video to learn how to do it!
The #followforfollow tag on Instagram has millions of posts but it’s useless in terms of attracting the right kind of followers. That kind of following will never translate into sales. As social media authority Tori Tait puts it, you want to be “purposeful, not popular.” Here is a step-by-step guide on how to build your audience!
TailWind released a study they did of 25,000 Instagram accounts & 1 million IG posts. Carousel posts outperform single image posts by 52%. Audience retention rates are higher for Stories than standard posts. 1.7 billion people browse Stories every day. Let’s get you started on more powerful posting!
Instagram Links
One drawback to Instagram is the difficulty in sharing a link to your website. Here are 8 work arounds!
Social Media and Customer Service
How To Use Social Media for customer service – Good explanation with examples of how you can offer customer service on social media platforms. Many people expect customer service at their finger tips so it can be worth your time to offer it.
Manage Instgram From Your Computer!
Here is an excellent article explaining what you can do from your desktop on Instagram. You’ve heard me say that trying to do marketing from your cell phone is harder than doing it from your desktop. Not only is that screen really small, the features are different. This applies to Instagram, Facebook, LinkedIn, Twitter, etc. So if you start from your desktop you can do more work, faster, with fewer headaches. Then finish up from your phone when necessary. NOTE!! Check out #6 to improve your Instagram security.
Hashtags
How to Connect Instagram to Facebook
At last week’s Friday Free-For-All, I was asked about connecting Instagram to Facebook so you could make a post on Instagram and have it show up on Facebook. Click here to download the steps!
I want you to be a bit intimidated by this article. Why? Too many times we think of social media as making a post. And yes, make it on Facebook, Instagram, Twitter, LinkedIn,… But there is more to social media than just making a post – IF – you want it to be a major part of your marketing campaign. There is a difference in having a “social presence” and really marketing via social media. This article is specifically about how to use Instagram but the concepts are the same for any social media. If you want impact, you have to customize to the specific platform. And you have to customize to the platform’s audience. So look at your marketing plan. Do you need a presence? Do you need real social activity? Then we can plan appropriately. Click here to read the article.
Wondering How To Use Instagram?
The Instagram community is growing. The Instagram tools are expanding. This article describes how to use a brand new feature: Highlights. It’s a tool to organize your photos as well as group them in a manner that’s helpful to your viewers.
- Create a Highlight of your tips & tricks.
- Create a Highlight for an event.
- Create a Highlight for each product group.
How are you using Instagram today? What would you like for Instagram to do for you?