SocialInsider just published a study about which content performs the best on LinkedIn: 1. Native documents generate 3x more clicks than any other type of content. 2. Video generates the highest engagement per impression rate for small to middle-sized accounts. 3. In 2022, LinkedIn’s video views rate stands at an average of 15.61%. 4. The average LinkedIn page reach rate is 3.49%
In 2022, how do you get more visibility on LinkedIn? The platform has changed significantly so your strategy needs to change also.
There are many, many new features in LinkedIn Company Pages that you may have missed. This article walks you through updating your Page to maximize its reach and marketing potential
LinkedIn Newsletters is a new feature being rolled out on Company Pages. Here is a guide on how to use them for your company.
New LinkedIn advice from Social Media Examiner. Read the article.
If you have companies or people you would like to connect with – prospective clients, prospective partners, industry influencers… This video describes how to do it via LinkedIn. Yes, it takes effort but I think you can get good results reaching out this way. Call me if you have any questions.
Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you?
In this podcast, you’ll discover what kind of organic content works best in the LinkedIn feed, and how best to use LinkedIn Stories and live video to engage the people in your network.
Michael Stelzner interviews LinkedIn expert and official LinkedIn Learning trainer, Michaela Alexis.
Some interesting LinkedIn stats: The truth is that most people on LinkedIn aren’t doing content—period. Of the 740 million members on the platform, less than 2% are posting content on a weekly basis. And for the small percentage who are, their content tends to be text, graphic or link posts, not video. So if you start doing one LinkedIn text post every week, you’re in an elite club. And if you start posting one LinkedIn video every week, you’re in very small company indeed.
Here is an excellent article about how to develop a plan to market with content on LinkedIn. Should you be on LinkedIn? Are you a professional? Do you sell B2B? Is your target market 30-49 year olds or maybe up to 64? Is your target market making over $75,000 a year? Then it’s worth your effort. This article goes step by step on how to get results!
” This one’s easy. At least twice a week, and no more than once each business day, which is optimal. Post in the mornings.
I share my new or updated blog posts here, and I was only posting once or twice a week”
Statistics found on https://louisem.com/144557/often-post-social-media.