New LinkedIn advice from Social Media Examiner. Read the article.
LinkedIn Shares Insights into How to Build a B2B Brand
LinkedIn has published a new report which looks at effective approaches in B2B marketing, and what B2B decision-makers view as the most engaging, enticing elements of marketing outreach.
LinkedIn Moves to #2 For B2B Marketing
Here is the overall distribution for all survey participants.
In the Social Media Examiner “2025 Social Media Marketing Industry Report” I was pleased to see that LinkedIn moved ahead of Instagram as the most popular platform marketing. I have been a fan of LinkedIn for years so I’m pleased to see more marketers recognizing its potential.
Facebook continued its decline. They dropped from 44% to 37%. LinkedIn increased to 29% and the #2 spot. The survey showed that 15% of marketers plan to decrease their organic marketing on Facebook in 2025.
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- This chart shows the distribution of B2B marketers using social media.
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- The survey reported more leads come from LinkedIn.
- 60% of marketers reported they will increase their organic activities on YouTube.
- 61% of marketers reported they will increase their organic activities on LinkedIn.
76% of B2B marketers. - 14% will decrease their organic activities on X/Twitter. Only 17% plan to increase.
- 30% will increase their organic activities on TikTok. On the other hand, 51% have no plans to use TikTok.
Moral of the Story
Social media platforms change almost daily. You need to read articles, listen to podcasts, watch videos from the experts to stay on top of what is happening. You also need to measure your social media efforts on a regular basis to see what is working, what is not working.
To have any success, you must be consistent with your posts and your engagement. (Engagement is responding to comments on your posts, commenting on others’ posts and reaching out to new followers.)
Your Computer Lady can help you develop a marketing plan. We can help you make posts. We can help you measure your results. We’re a tool to implement your plan! Call to discuss your specific needs today.
Recommended Resources
Gary Vaynerchuk(WARNING! Extreme language.)
The Power of Words
Watch this powerful illustration of the power of words.
Too often we slap some words together for our web site, our brochure, our
LinkedIn status, … We forget that words have great power. Dare I even
mention the emails we write!!
It’s a beautiful day!
What are LinkedIn Impressions, and Why are They Important?
Whether you’re trying to attract job applicants, increase brand awareness, or boost sales, LinkedIn is an important place to start. After all, it’s the most professionally-focused social media platform, and nearly everyone is looking for information relevant to their industry.
With so many people vying for the attention of fellow professionals, how can you and your brand stand out? The answer to this question is by getting the right quantity of quality LinkedIn impressions.
What is an impression on LinkedIn, though? In short, impressions are a measure of success in the world of social media.