Here is an excellent article about how to develop a plan to market with content on LinkedIn. Should you be on LinkedIn? Are you a professional? Do you sell B2B? Is your target market 30-49 year olds or maybe up to 64? Is your target market making over $75,000 a year? Then it’s worth your effort. This article goes step by step on how to get results!
” This one’s easy. At least twice a week, and no more than once each business day, which is optimal. Post in the mornings.
I share my new or updated blog posts here, and I was only posting once or twice a week”
Statistics found on https://louisem.com/144557/often-post-social-media.
This synopsis of a new book just released is worth a read. How do we stop the bad users of the Internet without becoming Big Brother or full-time censors?
Click here for more information.
“Learn how to use LinkedIn to help accomplish your sales, branding, lead-gen, and recruiting goals. Join expert Viveka von Rosen as she explores LinkedIn’s many professional uses. She shows how to create a great company page, develop content that engages a target audience, and expand your visibility and engagement even further with LinkedIn’s sponsored updates, ads, groups, InMail, and more. The final chapter is a bonus for recruiters looking to find just the right job candidates through LinkedIn. So start watching and learn how to grow your company and expand your visibility online with this great business-promotion tool.”
“We researched what hours of the day your post will be seen by the fewest number of people and collected them all into this infographic. Beware.”
Click here to read the full article.
LinkedIn has added a new tool which calculates the quality and value of your profile against your own network of connections. This is a good way to measure the ROI of your LinkedIn time and effort. The linked article goes into more detail. Look at your profile to see how you are doing. Call Your Computer Lady if you want help making improvements.
Click here to read the full article.
This article is specifically about the headline of your LinkedIn profile. Tobias Schremmer offers very good advice on writing a powerful headline.
His advice is good in general for completing your social media profiles:
- Be careful with cute or edgy. Do they really fit your social persona or your job?
- Take the time to carefully edit. Look at what your peers and competitors are doing. Then write something that clearly describes you. Your profile may be the first impression someone gets of you. Put yourself in the visitor’s shoes; think like they think; write your profile to answer their needs.
- Use every opportunity to define and differentiate yourself.
Click hereto read the full article. Call Your Computer Lady today if you would like a review of any of your social media profiles.
Leverage LinkedIn to promote your business, foster community in your field, and attract talent. Learn how in this course with business strategist Richard Colback. Richard begins with a look at setting up a basic business profile and then walks you through promotion activities, group creation, and best practices for recruiting and hiring talent.
He also shares smart strategies you can employ to keep your company profile up to date and how to implement a LinkedIn use policy that works for you and your employees. The course wraps with a look at integrating with other platforms and accessing the application on the go.
Join author Richard Colback as he shows you how to get started with the world’s largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile’s integrity.