Some interesting LinkedIn stats: The truth is that most people on LinkedIn aren’t doing content—period. Of the 740 million members on the platform, less than 2% are posting content on a weekly basis. And for the small percentage who are, their content tends to be text, graphic or link posts, not video. So if you start doing one LinkedIn text post every week, you’re in an elite club. And if you start posting one LinkedIn video every week, you’re in very small company indeed.
Here is an excellent article about how to develop a plan to market with content on LinkedIn. Should you be on LinkedIn? Are you a professional? Do you sell B2B? Is your target market 30-49 year olds or maybe up to 64? Is your target market making over $75,000 a year? Then it’s worth your effort. This article goes step by step on how to get results!
” This one’s easy. At least twice a week, and no more than once each business day, which is optimal. Post in the mornings.
I share my new or updated blog posts here, and I was only posting once or twice a week”
Statistics found on https://louisem.com/144557/often-post-social-media.
“Most studies agree that once per day is optimal, with a maximum of two posts per day.
Hubspot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day.
At a minimum, you should post to your Facebook Pages 3 times per week.”
Statistics found on https://louisem.com/144557/often-post-social-media
The use of Influencers in social media is growing. What is that you ask? An Influencer is someone who has their own social media network. You connect with them to get recommendations. So the Image Consultant connects to the Premier Jewelry consultant and the cabi consultant. Her reach is extended. She gets instant credibility from the people who trust the other two consultants. Influencers with large followings can be paid or compensated in some way for their posts. Who could be an Influencer for your business?
“Why is post frequency important? As Neil Patel says,
If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.
So here’s what the research says, to help you get this right.
I share my own posting frequency. Don’t try to max out every platform – unless you have unlimited time or funds. ”
Found on https://louisem.com/144557/often-post-social-media
“Wondering how often to post on social media?
Great question. The short answer is, “As often as you can post quality content, consistently.” Quality and consistency are key to social media success.
The longer answer is: Recent studies have shown that there really are optimal posting frequencies for the different social media platforms.
And the good news is, it’s probably not as often as you may have heard! That Facebook Page posting hourly, or Twitter account posting every 15 minutes? Forgetaboutit. Maybe it works for accounts with 100,000’s of followers, but it doesn’t work for the average business using social media marketing.
Information from https://louisem.com/144557/often-post-social-media
This synopsis of a new book just released is worth a read. How do we stop the bad users of the Internet without becoming Big Brother or full-time censors?
Click here for more information.
“We researched what hours of the day your post will be seen by the fewest number of people and collected them all into this infographic. Beware.”
Click here to read the full article.