“When I first started working in content and weaving SEO into my strategy, I treated Page Authority like a report card: the higher the score, the better I was doing. It took a few humbling ranking losses to a competitor with a lower PA score to make me reconsider.”
Zero-click searches and the future of your marketing funnel
“Zero-click searches occur when a user gets their answer on the search results page through an AI overview or other rich results, without clicking on a website. AI Overviews increase the likelihood of zero-click behavior for informational queries, while featured snippets satisfy simple question intent directly on the SERP, and People Also Ask (PAA) boxes expand answer paths without requiring a click.”
From third-party cookies to zero-party data: The new rules of email engagement
“But data collection is no longer something we can do in the background. With rising privacy concerns, businesses must now lean on zero-party data.
And what better channel to invest in privacy-first communication than email? A channel where users opt in to get personalized customer experiences.
I’ll walk you through the new rules of data collection, how well-established brands are adapting, and what you can do to stay ahead.”
How to track website traffic: how many people are visiting your site?
“The term website traffic refers to the number of internet users visiting your website. Traffic can arrive from wide-ranging sources, such as directly typing in your website address, through other websites that link to your site, organic traffic (meaning they come to your site from the search results), paid traffic (people who click on your online ads), through your social media, and other channels. The total number of these users visiting your website combined is what we call website traffic.”
SEO automation: Tools and tips for SEO success
“By automating SEO, you use tools and software to do the repetitive optimization tasks for you. These tools don’t eliminate the need for a person to be involved, but they can do the heavy lifting. These tasks often contain data-heavy and time-consuming work. “
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How To Sell Ad Space on Your Web Site
When you build up the traffic on your web site, it’s time to consider selling ads to related companies. Here’s a good article explaining the basics.