The goal of any search engine is to give the searcher the “best” answer quickly and accurately. In a perfect world, the first listing on the search results would be exactly what you are looking for. Repeat searches build income for the search engine.
So when a search engine looks at (indexes) your website, they are looking to see how many answers you have on your site. When you optimize your site, you put in lots of answers and make them easy for the search engine to find.
Another factor is that your answer has to be relevant time wise. Again, the search engine considers a perfect answer to be new. If you wrote a great page of content one year ago about your primary service, it loses value because there is newer information out there on another site.
There are two types of SEO you can use to promote your website:
1. Organic SEO – You put content on your web pages and blogs containing information about your business. You use keywords and some coding tools to help search engines index your site. Keywords are the words or phrases someone would use if they were searching for your company or products.
Keyword Examples
| BUSINESS | KEYWORD |
| CPR classes |
CPR training, First Aid training, CPR training Phoenix, First Aid training Mesa |
| Website designer | Website design, small business website, Website design Arizona, Website development |
| Custom cabinets | Kitchen cabinets, Bathroom cabinets, Installation, Kitchen cabinets Scottsdale, Bathroom cabinets Gilbert |
Your content should be building the amount of subject matter on your site. The custom cabinet company would write about how to select cabinets, kitchen trends, cabinet lighting, ageing in place tips for kitchens, etc.
The value of a blog on your site is that you can easily add new content that will show the search engines that you are on top of this topic. Your page content may be a little older but the blog posts are new and consistent.
2. Paid SEO – You can pay a company to do specialized SEO for your company. They will analyze the use of keywords on your site and by searchers. They will update your page(s) content to use a maximum number of keywords. Then the company will put in a bid with a search engine, most likely Google, to show up at the top of the search results for that keyword.
The bid amount is determined by the competition for that keyword. A bid for “real estate Scottsdale” is going to have a big price tag! A bid for “CPR training Mesa” will be lower because there is not that much competition for that word. If a new competitor moves into Mesa and starts bidding against you, the price will go up.
For paid SEO, there will be a set up fee to optimize your page(s) and put in your bid ($250 – 450). Then there will be a monthly budget determining how much you want to spend on your bids. The minimum monthly budget is going to be $300. It will go up based on how competitive your keyword(s) is and what your goal is. YCL can refer you to a company to work with.
How Can YCL Help with Organic SEO?
- YCL can analyze the keywords on your website. Maybe you used only CPR training on a page and never added First Aid training. Maybe you only used CPR training once on the page.
- YCL can add location content. We can add pages that talk about the work you do and emphasize that you work in Mesa and Gilbert and Chandler. (See an example at the bottom of this page.)
- YCL can do basic optimization on your site by adding page descriptions, more keywords, page titles, etc. We will work on your main web pages and your blogs if you like.
Call today to discuss your best options!