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July 29, 2025 By yclmanager5

Instagram

The #followforfollow tag on Instagram has millions of posts but it’s useless in terms of attracting the right kind of followers. That kind of following will never translate into sales. As social media authority Tori Tait puts it, you want to be “purposeful, not popular.” Here is a step-by-step guide on how to build your audience!

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Filed Under: Social Media, Social Media - Instagram

July 28, 2025 By yclmanager5

Productivity

I’ve been using ToDoIst for 5+ years now to manage the many tasks I have for clients and big projects. They recently emailed a tool to help you decide which productivity method is the right one for you to use. It has to be something that you really will use over a long period of time.

I use a mix of electronic and printed. I put the tasks in ToDoIst so they don’t get lost then print them each day so I can get that endorphin rush when I check off a task. I print a list before a client meeting to be sure I talk about all the projects we’re working on.

Click here to take the quiz!

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Filed Under: Apps, Organization & Productivity, Something to Think About

July 28, 2025 By yclmanager5

700 Power Words

Power Words for Conversions

I frequently talk with you about having a list of your Keywords at your fingertips while you are writing blog posts, social media posts, web page content. This helps ensure that you use the best words and a mix of words for Search Engine Optimization (SEO) and for reader searches on any platform. Here is a list for you of Power Words to make your content more compelling. These are great ideas! Print this article out and keep it with your Keyword list. You can write better copy to more your marketing efforts more effective!  Print this out right now!

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Filed Under: Blogging, Email Marketing, Marketing, Social Media, Websites

July 25, 2025 By yclmanager5

How to Repurpose Audio and Video Content for Social Media: 5 Ways

“Creating content for your social media channels can be an arduous and time-consuming task. This is why savvy social media marketers will get the most out of any content they create.

When an opportunity arises to capture live video content, record a podcast, or film a webinar, have a plan in place before you start recording that outlines the key points, promotional aspects, and opportunities you can maximize when repurposing your content.”

Click here to read the full article.

 

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Filed Under: Marketing, Social Media, Videos

July 24, 2025 By yclmanager5

Plant Your Friggin’ Tree!

I love this discussion with Pat Lencioni and team about the NEED to make decisions now and move in the right direction. I agree with him. We can’t wait for “normal” to return. It’s not coming back.  Make your plans. Adjust as necessary. But do it now!  

There is an old Chinese proverb that says, “The best time to plant a tree was 20 years ago. The second best time is now.”

 

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Filed Under: Marketing

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