“As a marketing executive, you know how important it is to have a strong email list. A newsletter is a great way to stay in touch with your audience, promote your content, and generate leads. But growing your newsletter subscriber base can be a challenge.
There are a lot of different ways to grow your newsletter subscriber base, but not all methods are created equal. Some methods, like running giveaways, can attract a lot of subscribers, but they may not be all that targeted. If you’re not careful, you could end up with a list of subscribers who aren’t interested in your content or who you can’t reach with your marketing messages.”
“The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing. On top of this, increasing data privacy regulations heightened the need for marketers to lean into first-party data. There’s no denying that all marketers felt compelled to do more with less.”
“While it may come at the end, your email footer shouldn’t be an afterthought.