How to Create Impactful Shareable Content on Social Media
It can feel like magic for digital marketers when a single post goes viral. When you hit the mark without a clear plan, maybe something supernatural is at play. But when you have a content strategy focused on shareable content, you’re the one making the magic happen.
The main goal of social media marketing involves leveraging the strengths of platforms designed to keep people connected. When your followers like what you post and share it with their friends, they’re doing your work for you. News of your brand spreads organically without you having to do anything more.
Email Marketing for a Real Estate Staging Company
Client Name: Amazing Staging
Client Since: 2021
Goals: Promote staging services to realtors
Challenges: Use those videos!
Solutions: YCL set up a template for Amazing Staging to allow us to showcase the wonderful videos Danielle Walls makes after she stages a property. The videos are a HUGE sales tool that encourage realtors to arrange staging for their listings.
The History of Social Media Since 2003
Can you believe it’s been almost 20 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when “friend” was a noun.
How to Prepare for Upcoming Google and Yahoo! Changes
On October 3rd, both Yahoo! And Google announced they will be tightening up their policies on allowing unauthenticated mail into their systems, a move specifically aimed at reducing spam from bulk senders.
While authenticating your email has grown in importance over the last several years, the changes coming from Yahoo! and Google demonstrate just how important authentication is (and will be) to ensuring the delivery of legitimate emails. Increasingly, mailbox providers like Google, Microsoft and Yahoo! are relying on the visible sending domain’s authentication policies, practices, and reputation to deliver the mail that users want. While Constant Contact has been authenticating our customers’ mail for over 10 years, these recent changes mean a few more steps may be necessary to ensure deliverability. Let’s dig a little deeper to understand why.
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