One of the worst things to hear from a client is “Oh, I didn’t know you did that!” So use your Marketing Calendar to ensure that you are covering all services/products on a regular basis. Keep those services “top of mind” for your clients. It’s easier and more profitable to expand a current client than to go out and get a new client.
Customer reviews are becoming more important on social media platforms. It isn’t just Yelp for restaurants! I started my research for a new dentist at Yelp last weekend. More and more of my retail clients are telling me about business coming in after reading reviews on Facebook, Google or many of the other sites. You need to respond to good reviews and to bad ones. Don’t be afraid of bad reviews. If you have 20 5 star reviews and 1 griping curmudgeon, people are going to downplay the complainer. We all know people like that. But note in this article how few people respond to good reviews and how responding increases sales!! If you need help putting together your action plan, call Your Computer Lady.
Microsoft is ending all support for Windows 7 on JANUARY 14, 2020. No more procrastinating!! You need to move to Windows 10 before that date. The sooner the better so you have time to update printer drivers, Office and other software, other hardware, etc.
Contact Building Bridges Business Solutions asap. They’ll take good care of you.
If you aren’t sure which version you have
-Go to Settings
-System
-About
-Scroll down to the Windows specifications section
-Look at Edition
Here is a very well written article from Constant Contact with step-by-step instructions for creating your holiday marketing campaign. Call me if you would like to brainstorm and work on your ideas. Today is the day!
In 2018, email marketing drove 24% of sales during the holiday season.
This year, according to The National Retail Federation: “holiday retail sales during November and December [are expected] to increase between 3.8 percent and 4.2 percent over 2018 to a total of between $727.9 billion and $730.7 billion”.
So the answer is a big YES!! Call Your Computer Lady when you need assistance.
This article from Social Media Examiner not only has recommendations, it has instructions on how to use the apps for specific problems.
This is “must read” material for those of you who use candid shots for your social media posts and blogs. Professional photography skills aren’t required. Whew! But worthy subjects and legible photos are. So one little tweak like removing the ugly wall plug on your photo can make a huge difference.
Take your photography to a higher level!
Announcement emails are an overlooked opportunity. They build excitement about your event, your new product, your new personnel. This article talks about the best way to write announcements. Like all of our marketing efforts, we need to make the announcement from our clients point of view, not our own. Why should they be excited with us? Click here to read the full article.