Blog - Your Computer Lady

January 29, 2024 By yclmanager5

Upcoming Changes at Gmail and Yahoo Regarding Email Marketers

As of February 1st, Gmail and Yahoo will be tightening their procedures regarding email from all email service providers (Constant Contact, MailChimp, ConvertKit, etc.) All messages sent by an email service provider must be authenticated. This policy will be adopted by other email services gradually.

The best method is to authenticate your own domain. That means accessing your domain’s DNS settings and adding both a DKIM and a DMARC record.

While this is a bit of a nuisance, it will be better for all of us in the long run.

Our emails will be more likely to end up in the Inbox instead of Spam.
We will receive less spam as this will make it harder for spammers to fake being a legitimate sender.

Want to read the details of the changes? Click here.

Want some help getting this done? Call Your Computer Lady today at 480-433-9995.

January 22, 2024 By yclmanager5

15 Ways to Grow Your Email Marketing List

Here is a good article with practical recommendations for growing your email list. Email marketing is the best value in social media for small businesses.

15 Ways to Grow Your Email Marketing List

January 17, 2024 By yclmanager5

A Guide to Integrating AI Tools in Your Marketing Processes

Marketers, such as Martina Bretous, editor of our Next in AI Blog, use AI to better understand complex topics.

“I will often go to ChatGPT and ask, ‘Explain X to me in layman’s terms,’ or ‘as if I were 5 years old.’ Usually when you read something online, you can’t always reach out to the author and get clarity. ChatGPT’s like my friend who helps me make sense of information in a language I can understand,” she said.

Click here to continue reading.