I’m going to let Suzanne Wentley from Constant Contact do the preaching for me today! She explains how to curate and use interesting, powerful content in your email campaigns and social media. I would add that each piece of content can be used in multiple ways: blog posts, emails, social media.
7 Mistakes to Avoid Making When Targeting B2B Customers
In the realm of business-to-business (B2B) marketing, the profound comprehension of your clientele and the ability to effectively engage with them stand as cornerstones for achieving success. Nonetheless, many businesses frequently stumble upon common blunders while attempting to focus on their B2B clientele. Navigating away from these pitfalls can help amplify your marketing strategy and pave the way for superior outcomes.
Click the link below to continue reading.
How to Use Dynamic Email Content to Increase Engagement
If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. These highly tailored emails that target subscribers’ wants, likes, and needs are more likely to prompt engagement (and conversions) from subscribers—since you’re serving them something relevant to the interests they already have.
Sounds simple, right? Why aren’t we all using this powerhouse tool, like yesterday? 🤯
Well, it’s a little bit more complicated than it sounds, but we can explain. Read on to discover how you can harness the power of dynamic email content to create super-duper engaging and personalized emails.
How to Write a Welcome Email: A Comprehensive Guide
Hello! Welcome to this blog post!
While I wouldn’t necessarily recommend starting an email (or most blog posts) like this, that’s what you’re here to learn. From the beginning to the end, this guide is everything you’ll need to know about how to write a welcome email.
Email Sign-Up Tools to Help You Grow Your List and Your Business
The best way to grow your business is to start by building your email list. And you do that by using email sign-up tools that provide quick and easy ways for new subscribers to sign up.
The problem is that not all of your potential subscribers use the same methods to interact with your business — some might visit your website, others might follow you on social media, and there are those who prefer the face-to-face interaction they get when they visit your business.
Fortunately, there are great email sign-up tools you can use in all of these situations to allow people to subscribe, and they are all available through your Constant Contact account.
Click here to continue reading.
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