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July 5, 2023 By yclmanager5

Business Card=Email Opt-In?

Networking is a huge part of any business career. And, in the process, you end up with stacks of business cards that get exchanged for future reference. But what can or should you do with the information on those cards?

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Filed Under: Email Marketing

June 28, 2023 By yclmanager5

What are YouTube Shorts? 7 Reasons Why Your Business Should Use Them

Social media is fascinating. It always presents users with new features and varying content types to entertain your audience and build your online presence. One such new feature is YouTube’s version of TikTok — “YouTube Shorts” (aka Shorts YouTube).

It is a short-form video section of YouTube that allows creators to make up to 60 seconds videos. The YouTube team designed the 15 to 60 seconds video component to help creators and businesses to entertain their audiences and drive engagement.

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Filed Under: Social Media - YouTube

June 21, 2023 By yclmanager5

6 Advanced Social Media Marketing Tips

Want to raise the bar on your social media marketing? Wondering how leading industry professionals deliver exceptional results?

In this article, six marketing experts share the social media marketing tactics they’re using to execute successful marketing campaigns.

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Filed Under: Social Media

June 14, 2023 By yclmanager5

3 Powerful Persuasion Tactics, and How You Can Use Them to Win Customers

While technical innovations and relentless advertising played a role, the true secret to his success lay in the persuasive techniques that he employed. Techniques that anyone can learn and adopt.

In this post, I share how Steve Jobs managed to sway the world using simple, yet powerful persuasion strategies that you can apply in your own life.

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Filed Under: Marketing

June 1, 2023 By yclmanager5

Administrator for an International Conference

YCL command centralThe Int’l Federation of Health Information Management Associations (IFHIMA) asked YCL to act as the administrator, program manager, and tech support for their conference in November. It was a different type of project for YCL which turned out to be a great experience!

This was IFHIMA’s first online conference for their official delegates across the world. Previously all conferences had been done with in-person meetings which is difficult for an international group, especially in the midst of the COVID-19 pandemic. They wanted to try the online meeting to meet their constitutional requirements for governance and develop options for online or hybrid meetings in the future.

Your Computer Lady was responsible for:

  • Maintaining a Planning Calendar for the months leading up to the conference to keep the Board, Regional Directors and special participants on a fairly tight schedule to prepare presentations for the conference.
  • Providing tech support on Zoom for 3 board meetings including a practice session.
  • Communicating with presenters around the world on their written presentations as well as their oral presentations during the conference. The presenters included people with excellent computer skills and people with few computers skills. It included people who spoke English as their native language and people who spoke English as a second language.
  • Preparing a 108 page online publication for the attendees with all of the reports, graphs, PowerPoints and information.
  • Promoting the conference with email marketing.
  • Preparing the PowerPoint to act as the guide during the conference.
    o Included different types of information: text, graphs, graphics, video.
    o Included 10+ presenters.
    o Was timed to meet the 90 minute time frame. Phew, what a task this was since the meeting circled the globe and presenters have such varied skills!

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Filed Under: Portfolio

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