Every website should have basic Search Engine Optimization (SEO). Even if your goal isn’t to be #1 on a Google search. You need the basics just to be indexed by search bots. YCL can do the SEO for you or you can do it yourself. This article explains the purpose and “how to” for meta descriptions.
How To Improve Your Facebook Organic Reach
As you begin implementing your 2021 marketing plans, one big consideration should be “How do my clients WANT me to communicate?” If a prospect contacts you via Facebook then it’s reasonable to assume they want a Facebook response. Don’t demand that they call you because you like talking on the phone better. Start with “They’re a FB person” and respond. Then you can move them to a phone call or in person meeting as needed. First you want to meet them where they are. One client I work with never responds to an email no matter how urgent the subject. But they answer to every call. So why frustrate both of us by sending emails? I’m not a big text person. When I have a client who is, I respond by text then forward their text and my answer to my email so I have the continuity that I like. But I don’t expect them to change to fit my preferences!! Communication is definitely a case where the client is always right. Here are some more suggestions.
It is a pleasure to work with Pamela. She is knowledgeable, efficient, and a good communicator. She has been helping me with my website and social media, my newsletters, and a recent email marketing campaign. She always provides helpful suggestions and information. Under her guidance, I feel much more organized and effective in reaching my target audience. And, best of all, I am getting good results!
Holly C