Are you camera shy so you’ve put off making videos? Here is an idea for you! In these videos, you only see Andrea Jean’s hands and the tools or items she’s talking about. Would this work for your products or services?
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Printwerx Social Media Marketing
In the 2+ years, Alice Woodard, owner of Printwerx has worked with YCL for social media, we have worked out a sweet system! Once a month, we meet to finalize the pieces of info for the current month’s marketing: 2 emails, 4-8 social media posts on the blog, Facebook and Instagram.
Alice uses her insider knowledge to find the products to talk about and the articles to best educate her clients. YCL pulls all the pieces together in the right format for each platform. After Alice approves the draft, the posts are made, the emails are sent. Alice then gets reports showing her the results of the campaign.
At the monthly meeting, we also talk about ideas for the next 2-3 months. This gives Alice thinking time. She can find the best articles, not the ones she locates in 15 minutes before the deadline. She may have second thoughts and change a topic for a better one. Deadlines don’t compromise quality. If she finds an interesting article on a new topic, we add it to the Marketing Calendar to consider at the next meeting. Good ideas don’t get lost!
16 Ways To Maintain Client Communication
This article from Forbes gives you some great suggestions for how to improve your communications with your clients. It’s a new world so we need new methods as well improving the standard methods.
Sales Emails
I think this is a very excellent example of a sales email. It is promoting book sales. It could just as easily be used for a webinar, a class or an event.
- You see an image of the front of the book
- You see the costs
- You see a short description written with bullet points
Then there are images and descriptions to address specific pain points. After each section, there is a Buy Now button. The images “say” more than the descriptions.
In closing, there is another image of the book cover and a description. The costs are repeated.
So this is a fast skim to see if the information applies to me. The email keeps my attention by addressing specific pain points and different levels of need. They start with How to Meditate and move to How to Deepen Your Practice.
This email has a much greater chance of grabbing my interest than a message that has 1 description and 1 price. Especially if that description is long and wordy!
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