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January 4, 2023 By yclmanager5

Why Creating Competitor Link Gaps Is Just as Important as Closing Them

“In SEO and digital PR, there is a lot of discussion surrounding how and why brands need to close backlink gaps in order to rank high and be competitive in the SERPs.

But what about tackling competitive SEO from the opposite direction by creating link gaps?”

Click here to continue reading. 

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Filed Under: Marketing, Something to Think About

December 30, 2022 By yclmanager5

Developed & Trained Staying Alive on New Social Media Process

To better promote Staying Alive’s classes (CPR & First Aid as well as Pet First Aid) Your Computer Lady worked with Deanna to develop a simple process she could do herself.

  1. Add the class on her website’s online calendar with online registration links.
  2. Add the class on her Facebook business page so it was searchable for prospective students. The list is also impressive for people researching Staying Alive.
  3. Schedule 2 posts for each class via her Constant Contact account. Yes, CtCt lets you schedule social media posts!  One post 2 weeks before the class. One post 1 week before the class. You can copy each post and re-use it for the next class. So once you have your wording perfected, you do the perfect post every time.

Often, for a solopreneur, having someone to help you think through a process makes the world of difference. When the person is familiar with the software and tools you’re utilizing, you get a simple, clean process you can follow over and over for prime results.

Check out the Class Schedule!

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Filed Under: Portfolio, Portfolio - Email Marketing, Portfolio - Marketing, Portfolio - Social Media

October 6, 2022 By yclmanager5

31st Annual Excellence In Masonry Competition & Awards Banquet

Arizona Masonry CouncilCongratulations to Arizona Masonry Council for the very successful completion of the Excellence In Masonry Awards competition and banquet. The competition solicits masonry projects from across the state to be judged by an architectural jury and a craftsmanship jury. The winners are announced at a beautiful dinner. This year’s program wrapped up on Sept. 30th.

Click here to see the winning projects.

Your Computer Lady has assisted with the competition since 1998!  We assist with gathering the project submittals. We build the PowerPoint for the juries. We assist with the architectural jury. We build PowerPoints for the awards banquet. It is a great project that we love doing!

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Filed Under: Portfolio, Portfolio - Marketing

July 28, 2022 By yclmanager5

Staying Alive Certification Renewals Procedure with an Automated Email Series

Staying Alive teaches CPR and First Aid classes for individuals and professionals.  Upon completion of a class, the student receives a Certification that is good for two years.  Professionals such as home health care workers, nurses, teachers must keep their certifications current.

Your Computer Lady worked with Staying Alive to develop an automated email series to remind students when their renewals are due. The first email notice goes out at the end of the month prior to the renewal. Then two more emails are sent the month the renewal is due. Constant Contact allows for custom fields so the student can be reminded of the type of certification and renewal date.  Once the series was created, it has been easy to keep it going. Deanna sends renewal lists three months at a time. YCL sets up the lists in Constant Contact and schedules the email series. 

The timely reminders have resulted in an increase of classes/renewals for Staying Alive!

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Filed Under: Portfolio, Portfolio - Email Marketing

July 25, 2022 By yclmanager5

Staying Alive Classes – EventBrite shopping cart

Your Computer Lady worked with Deanna Young, owner of Staying Alive, to set up a registration system at EventBrite.  By connecting her website with EventBrite, Deanna was able to accomplish several goals:

  • More publicity for her classes through the EventBrite platform
  • A registration system flexible enough to handle her classes with special discounts, re-scheduling students and different locations
  • A payment processing system

To ease her administrative workload, Deanna has YCL input the classes into EventBrite while she manages the website.   YCL is happy to do all or part of a project as the client needs assistance.

Take a look at the system. Click on any class. At the bottom of the class description, click the Register Now link to go to EventBrite.

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Filed Under: Portfolio, Portfolio - Web Sites

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