Blog - Your Computer Lady

June 18, 2020 By yclmanager5

A Special Kind of Clean Up

A client recently contacted me about doing more social media posting. First step was to see which platforms she had set up and what had been done so far.

Come to find out, there were:

2 Gmail accounts

1 with a business page

1 with a YouTube channel

1 Yahoo

2 Instagram accounts

3 YouTube channels

No clue what emails 2 of them went to

1 Twitter account she didn’t need

2 Facebook business page

1 MailChimp account

Before we could get to work, the client had to reset all of the passwords because she didn’t have a good list of Usernames and Passwords. THIS INFO IS CRITICAL TO YOUR BUSINESS! Use LastPass or another password keeper to record all usernames, passwords, PIN#, security questions. (Another client couldn’t access one of her accounts because she couldn’t remember if the answer to the security question was farmer, Farmer or cotton farmer. Capitalization counts in passwords and security answers!!)

We went to each account and reviewed the info. Every profile had different information! There was no consistency in the services she said she was offering, the descriptions of the services or even the way she had input the company name! This is very detrimental to your marketing efforts. Branding 101 requires that you use the same company name every time, every where. Then to increase your Search Engine Optimization you need to use the same keywords to list your services and to describe them.

Keywords
Keep a list of your keywords by your computer. Everything you write for your website, your social media, your eNewsletters, etc. should use these words. Why? Keywords are what your clients use to search for your services on Google, on Facebook, on Instagram. If you are sloppy with your keywords, they can’t find you.

Before you get too self-righteous about the mess this poor client was in, I challenge you to go look at your site and profiles right now! You may find the same confusion!

June 17, 2020 By yclmanager5

Adapt Your Marketing Strategy

Charles Darwin did not say the strongest or smartest of the species survive. Darwin meant those who are most capable of adapting to their environment gain the upper hand and survive. This is true for the species and for business. If there was ever a time to adapt it is today with the changes impacting our businesses. Don’t say “I’ve never done that before” or “We’ve always done it this way.” Look for fresh perspectives and new ideas that fit the new normal.

June 10, 2020 By yclmanager5

90 Percent Fail

Harvard Business School Professors Robert Kaplan and David Norton state, “90 percent of business strategies fail due to poor execution.” I have tools to help you improve your execution. A Marketing Calendar. Monthly strategy meetings. A Post Schedule detailing your social media posts. Let’s talk about them and discuss how your execution can improve.

June 3, 2020 By yclmanager5

Website = Credibility

Recently I met a new person at a networking event. We exchanged cards. In the brief time we had to talk, it sounded like we could do business together. When I got back to my office, I went to her website to learn more about her. There was nothing there! Just a pretty picture. No detail on what she does. Why she does it. How she does it. Nothing. What a lost opportunity! Her site should have explained her business to me and made it easy for me to schedule a meeting with her to see if we could do business together.