Blog - Your Computer Lady

August 5, 2019 By yclmanager5

Announcement Emails

Announcement emails are an overlooked opportunity. They build excitement about your event, your new product, your new personnel. This article talks about the best way to write announcements. Like all of our marketing efforts, we need to make the announcement from our clients point of view, not our own. Why should they be excited with us? Click here to read the full article.

July 31, 2019 By yclmanager5

Is Facebook Organic Marketing Dead?

Here is my synopsis of Michael Stelzner’s interview with Mari Smith.

Michael is owner/editor of Social Media Examiner, my favorite social media newsletter.

Mari is a long-time expert on Facebook marketing. She does great training sessions and provides excellent content on her Facebook page.

Intriguing change to Facebook’s mission: Used to be “to connect the world.” Now it is “giving people the power to build community and bringing the world closer together.”
Facebook is putting more emphasis on groups including making them more business-friendly and allowing ways to monetize the groups.
The ability to boost a group post and other features for groups are in the pipeline.
Facebook is working on end-to-end encryption and short-life content.
Don’t link to your YouTube videos from Facebook. Since YouTube is a major competitor, Facebook isn’t giving the videos reach.
Instead upload your videos directly to Facebook.
Link posts which link to outside content get the lowest reach and lowest engagement per BuzzSumo’s analysis of 777 million posts.
Average reach of a post is now 1 – 6%. It used to be 5-10%.
Video posts outperform photo and still image posts by 73%.
Question posts are popular with Facebook. They take up less space in the newsfeed and generate “community” conversation.
Video is extremely popular with Facebook because they are trying to become a major player in the digital streaming arena.
Advertising in video is growing and will be economically feasible for small businesses in a short time.
BuzzSumo’s study revealed that the optimal length for a Facebook Live video is 3-4 minutes. Facebook will let you go longer if you have engagement from the audience.

My Conclusions:

Successful organic marketing on Facebook is much harder, more expensive and more risky than previously.
Paid advertising is required in combination with organic.
You can’t ignore Facebook but you can limit the effort.
Be clear about your goals for Facebook marketing.
Increase your Facebook budget if you want Facebook results. This means more dollars for organic posts and more dollars for paid advertising.
Consider other social media platforms that are used by your audience and expand those efforts.

July 29, 2019 By yclmanager5

Benefits of Drip Email Marketing Campaign

I am a HUGE believer in drip aka automated email campaigns. They are such a powerful way to introduce your company to new prospects. Or to solidify a new relationship with a client. Or even to re-introduce yourself to a client you haven’t heard from in awhile. Here’s a thorough article explaining the benefits and some how-to’s for a successful campaign.

July 22, 2019 By yclmanager5

Gmail Send Options

Woo hoo!!! Did you see the new Schedule Send option Gmail added!! I’m so happy!! You can now schedule your emails to go out at a specific date/time. Working at 2 am? Schedule emails to go out at 8 am. Working on Saturday afternoon? Schedule emails to go out Monday morning. You need to have boundaries for your work day. If you CHOOSE to make an exception, don’t train your recipients to expect it. It’s better if they don’t know you’re working on Saturday. Then they won’t expect you to work on Saturday. Stay in charge of your life by using technology wisely.