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Social Media Predictions for 2020

Working on your 2020 Marketing Calendar? Here is some guidance from the experts about where to focus your social media efforts.

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Should You Use Email Marketing This Holiday Season?

In 2018, email marketing drove 24% of sales during the holiday season.

This year, according to The National Retail Federation: “holiday retail sales during November and December [are expected] to increase between 3.8 percent and 4.2 percent over 2018 to a total of between $727.9 billion and $730.7 billion”.

So the answer is a big YES!! Call Your Computer Lady when you need assistance.

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How To Measure Social Media

If you are not measuring your social media results, there is a REALLY good chance that you are wasting your social media time. Sorry, but this is reality.

It is so easy to get caught up in the social media hype and put effort into actions that have no results for you. Sure, XYZ Company ran an Instagram story and sold a million widgets. You hear such stories in the news. But the news clip doesn’t tell you how long they spent building their Instagram followers. It doesn’t tell you what they did to prepare for that one super successful story.

Your Instagram story results will be completely different.

Instead of chasing each shiny object, make a consistent, reasonable plan. Measure the results. When you see success in a platform or in a type of action, DO MORE!!

One of my favorite tools is the Marketing Calendar. It guides your actions and measures your success in one easy format. I’d be happy to work with you to set up your own Marketing Calendar and show you how to use it successfully. Let’s talk!

Read the full article here. 

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Writing Effective Follow Up Emails

Thank you, Houzz, for a look at a rarely discussed type of communication – follow up emails to prospects. The author gives some very good ideas of how to contact prospects and maintain their interest in your products and services while turning them into a client. Click here to read the worksheet. 

 

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Blogging for Beginners

This is a good beginner article or a refresher article for those of us who write blogs. How do we write good blogs that people want to read?

 

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