Will Meta’s decision this week to loosen its moderation rules and get rid of fact-checking make Facebook and Instagram less brand safe as a result?
That seems to be what happened on X following Elon Musk’s moves to reduce internal content moderation staff in favor of user-sourced Community Notes, with various reports and investigations suggesting that the platform is no longer a safe place for brands to display their messages. Following these moves, X’s ad revenue intake has declined by around 60%.
The conversion path for someone to actually go from Facebook Graph Search to my business page to my website was so long it was improbable many would complete it.
Even after years of marketing consultation, I didn’t understand the substantial benefits of a Facebook business page until I met Aaron Boyer. Aaron is the founder of Urban Kulture, a company offering workshops on growing mushrooms sustainably. He built an entire company — and even a vibrant community — using this platform. You can, too.
Can you believe it’s been almost 20 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when “friend” was a noun.
Here is a good explanation of the changes from organic activity on Facebook to the requirement for paid activity. No, you didn’t imagine it. Your posts aren’t being seen by as many people.