I’m sure you’re all aware of my many frustrations with Facebook, as well as the reasons we can’t just walk away from it, no matter how much we’d like to. Since the Meta platforms have become a necessary part of business in our world, I wanted to share some info on how to make your experience more enjoyable. Mari Smith, my favorite Facebook guru, recently wrote this great guide on the topic. She discusses how whether you use Facebook for personal connections, business growth or a mix of both. There are still compelling reasons to stay. Instead of abandoning the platform. Let’s focus on taking back control of your experience. “Facebook Survival Guide” is a free download from Mari.
Will Meta’s Revised Approach to Moderation Impact Its Ad Business?
Will Meta’s decision this week to loosen its moderation rules and get rid of fact-checking make Facebook and Instagram less brand safe as a result?
That seems to be what happened on X following Elon Musk’s moves to reduce internal content moderation staff in favor of user-sourced Community Notes, with various reports and investigations suggesting that the platform is no longer a safe place for brands to display their messages. Following these moves, X’s ad revenue intake has declined by around 60%.
The Power of Words
The Secret Reason People Aren’t Liking Your Facebook Page
Why Your Website is Valuable
This headline recently appeared in Tech Crunch. Read the full article here.
“Meta cuts off third-party access to Facebook Groups, leaving developers and customers in disarray”
Once again, with no notice or explanation, Facebook changed the rules on how you can use Groups. Users have no voice. They have no alternatives. They have no control.
Any social media platform can change their software, their function, their pricing, etc. at their discretion. You are using the software at their pleasure. It’s irritating if they are PART of your marketing plan. It can be devastating if they ARE your marketing plan.
A safer process is to make your website your marketing hub.
5 Ways to Use Facebook Search as a Marketer
The conversion path for someone to actually go from Facebook Graph Search to my business page to my website was so long it was improbable many would complete it.
Turns out I wasn’t the only one who was disappointed. Facebook Graph Search had some limitations.
What Are the Benefits of a Facebook Business Page?
Even after years of marketing consultation, I didn’t understand the substantial benefits of a Facebook business page until I met Aaron Boyer. Aaron is the founder of Urban Kulture, a company offering workshops on growing mushrooms sustainably. He built an entire company — and even a vibrant community — using this platform. You can, too.
When I met Aaron he was on holiday from Australia. He told me he had traveled around his country in a van, renting rooms in small community centers and teaching people how to grow their own mushrooms at home using kitty litter and plastic bins. I barely believed it until he showed me the 20,000 Facebook followers who were active on his business page.
The History of Social Media Since 2003
Can you believe it’s been almost 20 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when “friend” was a noun.
Facebook Ads
Here is a good explanation of the changes from organic activity on Facebook to the requirement for paid activity. No, you didn’t imagine it. Your posts aren’t being seen by as many people. Facebook Ad Objective Changes and More
- 1
- 2
- 3
- …
- 5
- Next Page »