Do you have a Facebook group that is struggling or is actually dead? This discussion focuses on how to run a group that builds your community.
Facebook Users
On Wednesday, 01/26/22, Facebook reported its first ever quarterly decline of daily users globally, along with lower-than-expected ad growth that sent its stock plunging roughly 20 percent. The massive stock drop, which instantly wiped out roughly $200 billion in market value, shows that Facebook’s corporate rebrand to Meta isn’t enough to distract investors from the problems in its core business of social media. Not only was user growth across Facebook, Instagram, and WhatsApp essentially flat last quarter, but the main Facebook app lost 1 million daily users in North America, where it makes the most money through advertising. Click here to read more.
Facebook Organic Marketing: What Works in 2022
I’ve discussed many times before that Facebook is now in reality a Pay To Play platform. But here are some suggestions for the #1 FB guru, Mari Smith, about some organic work you can do that may pay off with your visitors.
Are Consumers and Marketers Abandoning Facebook?
One of the leading social media experts, Michael Stelzner, looks at the current status and the future of Facebook. What does this mean for your business? You possibly need to change your social media routine.
What to Do When Your Facebook Ads Fail
Are your Facebook ads not working for you? Wondering how to make changes that deliver better results?
In this podcast, you’ll discover technical and creative Facebook ad mistakes that impact campaign performance, learn how to make changes to your ads and landing pages, and find new strategies that will improve Facebook ad campaign performance.
Michael Stelzner interviews Facebook ads expert and founder of Successful Ads Club, Tara Zirker.
Launching With Facebook Ads: How to Sell More With Facebook
Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch?
In this podcast, you’ll find a five-step process for planning and executing a successful launch with Facebook ads, learn how to apply each step of the process to your own launch, and get tips to scale your ads campaign.
Michael Stelzner interviews marketing expert and founder of Hirsch Marketing, Emily Hirsch.
“Great resource for business owners – I love this podcast because it keeps me up to date on marketing news and tips relevant to my business. Thank you!” archer1440
Influencer Marketing Strategy: How to Grow Your Influence
Could influencers bring you more business? Wondering how to incorporate influencers into your marketing strategy?
In this podcast, you’ll discover how your business can benefit from influencers, find out how to identify and partner with the right influencers, and learn what to measure to gauge the success of your campaigns.
Michael Stelzner interviews digital strategist and author, Jason Falls.
Facebook Reach
How To Improve Your Facebook Organic Reach
FB Ads
Many of you are in “sensitive” industries so you’re having more trouble with Facebook on your posts being flagged and/or your ads being rejected. Here is an excellent article about how to be successful with Facebook. (And the other platforms!)