I’ve discussed many times before that Facebook is now in reality a Pay To Play platform. But here are some suggestions for the #1 FB guru, Mari Smith, about some organic work you can do that may pay off with your visitors.
Are Consumers and Marketers Abandoning Facebook?
One of the leading social media experts, Michael Stelzner, looks at the current status and the future of Facebook. What does this mean for your business? You possibly need to change your social media routine.
What to Do When Your Facebook Ads Fail
Are your Facebook ads not working for you? Wondering how to make changes that deliver better results?
In this podcast, you’ll discover technical and creative Facebook ad mistakes that impact campaign performance, learn how to make changes to your ads and landing pages, and find new strategies that will improve Facebook ad campaign performance.
Michael Stelzner interviews Facebook ads expert and founder of Successful Ads Club, Tara Zirker.
Launching With Facebook Ads: How to Sell More With Facebook
Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch?
In this podcast, you’ll find a five-step process for planning and executing a successful launch with Facebook ads, learn how to apply each step of the process to your own launch, and get tips to scale your ads campaign.
Michael Stelzner interviews marketing expert and founder of Hirsch Marketing, Emily Hirsch.
“Great resource for business owners – I love this podcast because it keeps me up to date on marketing news and tips relevant to my business. Thank you!” archer1440
Influencer Marketing Strategy: How to Grow Your Influence
Could influencers bring you more business? Wondering how to incorporate influencers into your marketing strategy?
In this podcast, you’ll discover how your business can benefit from influencers, find out how to identify and partner with the right influencers, and learn what to measure to gauge the success of your campaigns.
Michael Stelzner interviews digital strategist and author, Jason Falls.
Facebook Reach
How To Improve Your Facebook Organic Reach
FB Ads
Many of you are in “sensitive” industries so you’re having more trouble with Facebook on your posts being flagged and/or your ads being rejected. Here is an excellent article about how to be successful with Facebook. (And the other platforms!)
Facebook Ads
Facebook Eliminates the About Page Story Section
While the notice says it’s going away on February 28th, it actually is already gone on my Your Computer Lady business page. They will roll out this change across all business pages so you’ll have to watch your page to see when it happens.
Copy the content from your Story section TODAY and save it in a Word doc for reference.
Note that the About Page has become a minor page which is now hidden under the More drop-down.
The About Page itself has been re-designed. All of the details like Hours, Phone, etc. are at the top of the Page. The entire Story section is gone. (It had an additional photo and unlimited area for text. I used it to add keywords.)
Now there is only a About section which is limited to 255 characters.
You do have an Additional Information section. This appears to be unlimited text. Move your content from the Story section to this Additional Information section. Load it up with keywords to help people who are searching for your product or service.
Facebook Update
Read this 01/06/21 update from Mari Smith about the latest FB changes. No more Page Likes. We’ll just have followers now. What does that mean for your business page?