“How’s our deliverability doing? Oh, it’s really strong—we’ve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces.” If you’ve ever heard someone say this sentence, you’ve witnessed someone fall for the often-confused difference between email delivery rate and email deliverability.
Deliverability is not the same as delivery rate.
Even if the latter is healthy, you can still have issues with the former.
In this post, we’ll go over each term and cover what you need to know to optimize your delivery rate and deliverability so they’re working together for your email marketing program.”
“In an age of instant messaging, social media, and video conferencing, some might think that email is an outdated communication tool. However, email remains a staple in professional correspondence.”
Instagram’s announced some new spam combatting updates ahead of the holidays, designed to help reduce the manual curation load on users, and the overall impact of spam and junk in the app.
Here is a good explanation of the changes from organic activity on Facebook to the requirement for paid activity. No, you didn’t imagine it. Your posts aren’t being seen by as many people. 
Linktree is a tool that has been around for a while but it is becoming more and more important and more use-able.
“Wondering if your business should be marketing on Instagram? Curious whether your marketing is attracting the right Instagram audience?
All social media platforms are doing all they can to try and keep the top of mind. So they are also constantly coming out with new features to be our favorite platform. Read this article to learn about some new features available to use in Instagram. 
Hashtags can be confusing! Are they entertaining additional content or marketing tools? 
Want to do more with Instagram Reels? Wondering how to enhance your Reels content?