Unlike social media and search engines, email lets you deliver personalized communication to your target audience. It’s a one-on-one channel that allows you to communicate with potential customers until they convert and maintain that relationship into the future.
7 Interactive Emails for Inspiration
Interactive emails continue to be a top trend in email marketing and it’s easy to see why. Email interactivity allows brands to add a wide variety of elements to their messages—from image carousels, offer reveals, videos, surveys, polls, and more.
Email Delivery vs. Email Deliverability: What’s the Difference?
“How’s our deliverability doing? Oh, it’s really strong—we’ve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces.” If you’ve ever heard someone say this sentence, you’ve witnessed someone fall for the often-confused difference between email delivery rate and email deliverability.
Deliverability is not the same as delivery rate.
Even if the latter is healthy, you can still have issues with the former.
In this post, we’ll go over each term and cover what you need to know to optimize your delivery rate and deliverability so they’re working together for your email marketing program.”
Why Business Email Etiquette is Still Important
“In an age of instant messaging, social media, and video conferencing, some might think that email is an outdated communication tool. However, email remains a staple in professional correspondence.”
Instagram Adds New Anti-Spam Measures, Including Improved Engagement Filtering Tools
Instagram’s announced some new spam combatting updates ahead of the holidays, designed to help reduce the manual curation load on users, and the overall impact of spam and junk in the app.
And as anyone who manages a big IG account knows, there’s a lot of spam activity happening every day, in varying forms.
IG says that it’s improved its automated detection of spam and bot profiles across the app, which will better enable it to provide more proactive filters to save creators from having to manually sift through spam comments, requests, etc.
Facebook Ads
Here is a good explanation of the changes from organic activity on Facebook to the requirement for paid activity. No, you didn’t imagine it. Your posts aren’t being seen by as many people. Linktree
Linktree is a tool that has been around for a while but it is becoming more and more important and more use-able.
What Is It?
One link that takes you to a “tree” with multiple links. So it expands the information you can give a prospect or client.
EXAMPLE
Here is the very short profile allowed by Instagram for my client, Staying Alive LLC
Here is her Linktree. 1 link becomes 5!
Where else can you use Linktree?
- Your email signature
- Your QR codes
- Ad landing pages
- Social media posts
- Product labels
- Collect donations connecting with Buy Me A Gift
- Sell from a digital storefront connecting with SendOwl
- Sell from promotional merchandise connecting with Bonfire
Yes, you can have multiple Linktrees.
- One for social media profiles.
- One for open houses as a realtor.
Link to your listings! - One for new product introductions.
Link to photos, product details, warranty, etc. - One for your business card.
Your Computer Lady can create the Linktree(s) for you and manage them. Call us today!
6 Ways to Research Your Target Audience on Instagram
“Wondering if your business should be marketing on Instagram? Curious whether your marketing is attracting the right Instagram audience?
In this article, you’ll discover six ways to research and analyze your target audience on Instagram.”
11 New Instagram Features Marketers Should Be Using in 2022
All social media platforms are doing all they can to try and keep the top of mind. So they are also constantly coming out with new features to be our favorite platform. Read this article to learn about some new features available to use in Instagram. Read this article to learn about some new features availbale to use in instagram.
Instagram hashtags
Hashtags can be confusing! Are they entertaining additional content or marketing tools? This article explains how to make them marketing tools so your IG content reaches more people.