If you’re asking your visitors, especially individual consumers, for their personal information, you will have more success getting that information when your web site has a clear privacy policy. Generate Privacy Policy.com is a free online service to help you write a policy and customize it to your business.
How To Get Emails from Website Visitors
One of the most important things your website should be doing for you is growing your email list. Think about it! Someone found your website out of all the billions of sites out there. You have the start of a beautiful relationship!! Now you want to stay in touch and continue educating them about your company.
Offer them something in exchange for their email!
Here is a very nicely done example of a company offering an eBook in exchange for my email. They offered valuable information I wanted. A list of foods to increase metabolism. They made the process easy. I had to enter only my email. They made the offer appetizing. A nice photo in the background. A simple, easy to read offer.
You can offer something pertinent to your business.
- White paper or eBook of valuable information – “Resources To Save You Time and Money”
- Checklist of related information – “Checklist to Prepare Your Pool for Summer”
- Special offer – 30 minute, no charge, no obligation phone consultation or No charge service quote
- Discounts – 20% off your first pedicure
Your website should make you money! Email opt ins are a powerful option. Call Your Computer Lady for help on the offer or to update your website.
How to Write Good Content
PLEASE read this article! The question I’m asked most often about websites and social media is “What do I write about?” This article gives you a step-by-step guide! Read it over. Give me a call about we can have an editorial content meeting to kick around ideas! Then we’ll fill out your Marketing Calendar and you are good to go!
Why Your Website is Valuable
This headline recently appeared in Tech Crunch. Read the full article here.
“Meta cuts off third-party access to Facebook Groups, leaving developers and customers in disarray”
Once again, with no notice or explanation, Facebook changed the rules on how you can use Groups. Users have no voice. They have no alternatives. They have no control.
Any social media platform can change their software, their function, their pricing, etc. at their discretion. You are using the software at their pleasure. It’s irritating if they are PART of your marketing plan. It can be devastating if they ARE your marketing plan.
A safer process is to make your website your marketing hub.
Optimize your site with the accessibility checklist
Accessibility is making sure as many people as possible can use your site. Makes sense, right? After all, you’ve created a website because you want to reach your audience. And by following the checklist, you make sure you’re reaching everyone.
If you don’t, there might be people who can’t access information on your site. You’d be neglecting a huge part of your audience and in turn, missing out on a bunch of engagement and SEO opportunities. So, let’s get to work and check off these accessibility checks!
5 Factors That Make Responsive Web Design Essential For Businesses
As well as quick click and loading speeds, an eye-catching design, and functionality as standard, a successful website should also be responsive if it’s to draw in users and give customers a great user experience. But what exactly is responsive web design? Let’s take a closer look:
8 Google Ranking Factors That Will Affect Your Website in 2023
“Are you looking to update your SEO strategy? Want to learn the ranking factors that Google has confirmed will determine where your website ranks?”
12 of the Best WordPress Popup Plugins in 2023
Despite their overwhelmingly bad reputation, popups are a useful tool, but high conversion potential is not worth sacrificing user experience. Luckily, with the right WordPress popup plugins, you can leverage the high-conversion potential of popups without driving users away.)
What is Data Deduplication? A Plain-English Guide
Data deduplication is the process of deleting redundant copies of data in order to reduce processing time for a software system. Every time you backup your software system, you’re copying and storing large data sets. This requires an unmanageably large amount of data storage. Data deduplication optimizes your data storage by ensuring only one unique instance of data is copied and stored. Read more here.
How to Use Google Analytics Data to Improve Your Website
Want to spruce up your website?
The key to doing this is measuring what works on your site and what doesn’t.
For example, if you have a series of blog posts on your site bringing in traffic, it can be hard to tell which ones bring in the most readers. Click here to read the full article.
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