The organic reach for posts on Facebook business pages is extremely low. Typically, you’re lucky if about 10% of your audience sees one of your posts. Spending time creating content for Facebook that no one sees isn’t going to benefit your business. … What you need to do is create brand awareness, educate your audience, show your community involvement, and build excitement about what you do through that content. This approach ties directly into level one of your local business ad strategy on Facebook, which is about creating a larger top-of-funnel audience that will be receptive to your offers when they’re ultimately presented.” Read this article if you’re serious about using Facebook to build your business.