Each month YCL sends its website clients a set of Google Analytics reports showing the activity on their site. I recently added updated the Overview giving a glossary and report description. Here is a video from Chris Mercer, Google Analytics expert, explaining how to analyze the info to go in depth on what is happening on your site. In particular he talks about the Bounce Rate – how many visitors come to your site and leave after seeing only 1 page. This is crucial information! Your website should be a profit center for your business. How do you know if it is if you don’t know what your visitors are doing on the site? Call me if you would like to go over your reports!