“Get ready for fluctuations in your Google Search traffic, with Google today announcing a new “core update” to its algorithms, aimed at reducing spam and low-quality results.
Which, in theory, should be a good thing, but you never know exactly how these things are going to play out.
First off, on low quality results, Google’s looking to expand on its low quality downranking project that it initially began testing back in 2022. That experiment was aimed at removing unhelpful results.
“For example, if you search for information about a new movie, you might have previously seen articles that aggregated reviews from other sites without adding perspectives beyond what’s available elsewhere. This isn’t very helpful if you’re expecting to read something new.”
Google’s been working to refine this process, and it’s now satisfied that it will work in full deployment.”